Operations Management in the Hospitality Industry, Alec N. Dalton, Michelle (Myongjee) Yoo, Peter Szende
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Sophea Tieng Название: Hospitality Information Technology ISBN: 177407317X ISBN-13(EAN): 9781774073179 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14692.00 р. Наличие на складе: Нет в наличии.
Описание: Discusses the concept of technology and its application to the hospitality sector. Coverage includes lodging, robotics, e-commerce, smartphones and social media, database management systems, and the internet.
Автор: Peter Jones Название: Handbook of Hospitality Operations and IT ISBN: 0750687533 ISBN-13(EAN): 9780750687539 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A resource for critical reviews of research into both operations and IT management. It provides essays and explanations of case studies, to illustrate how practices and concepts can be applied to the hospitality industry. It is suitable for hospitality researchers and educators, students and industry practitioners.
A reference on sustainability, social responsibility, and green practices in hospitality and tourism, this book presents innovative research methods in sustainability, state-of-the-art research by leading internationally recognized scholars on this topic, providing an excellent source of quality research. Readers can expect to find several new ways to pursue research in sustainability.The book covers sustainability in the context of public policy and ethics, a popular topic with universal appeal to many disciplines beyond hospitality. It includes case studies and addresses sustainability issues from hotels, restaurants, tourism, travel, meetings, and others, with authors from all five continents.
Автор: Hayes David K., Ninemeier Jack D. Название: Human Resources Management in the Hospitality Industry ISBN: 1118988507 ISBN-13(EAN): 9781118988503 Издательство: Wiley Рейтинг: Цена: 19634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human Resources Management in the Hospitality Industry, 2nd Edition helps today s hospitality professional be an expert at managing many functions.
Описание: Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
Автор: Wood Roy C. Название: Hospitality Management: A Brief Introduction ISBN: 1446246949 ISBN-13(EAN): 9781446246948 Издательство: Sage Publications Рейтинг: Цена: 21384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An approachable, accessible student introduction for those studying hotel and hospitality management and hospitality studies more generally.
Автор: Gibson Phillip Название: Cruise Operations Management ISBN: 113850517X ISBN-13(EAN): 9781138505179 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualized overview of hospitality services for the cruise industry. This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.
Автор: Gibson Название: Cruise Operations Management ISBN: 1138505161 ISBN-13(EAN): 9781138505162 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualized overview of hospitality services for the cruise industry. This comprehensive, accessible and engaging text is essential reading for all those seeking to study cruise operations management whether for academic or vocational reasons.
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