Описание: This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to todays consumers, while considering the well-being of future generations. Marketing & Sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world -- such as climate change and natural resource depletion. Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.
Автор: Vives Gabriel Jordi Название: Case Studies in Sustainability Management ISBN: 1783530480 ISBN-13(EAN): 9781783530489 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This third volume of case studies on sustainability management provides a current view of the challenges companies face in targeting sustainability issues, and the ways in which they have overcome common barriers. Featured case studies include Walmart, PepsiCo and Chipotle.
Автор: Hitchcock Darcy Название: Business Guide to Sustainability ISBN: 1138786195 ISBN-13(EAN): 9781138786196 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Описание: Businesses are now expected to report not just on profit but on their impact on society, the broader economy and the environment. This book explains how to improve operational efficiency, financial reporting quality and compliance with all applicable laws, rules, regulations and standards.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Описание: The global sustainability challenge is urgent, tremendous and increasing. From an ecological perspective, the current worldwide resource footprint requires approximately 1.5 planets to sustain existing life, and with current usage would require two planets by 2030. The social impact of ever-growing resource use disproportionately affects the world’s poor – the 3 billion people living on less than $2.50 a day, as they struggle to acquire what is needed to survive. The serious ecological and social challenges we face in trying to establish global sustainable supply chains must not be underestimated, yet so far research has largely ignored the social dimension in favour of the environmental and economic. So how can we develop business strategies that move away from a primary economic focus and give equal weight to people, planet and profit? How can we create sustainable supply chains that take a true triple-bottom-line approach?Implementing Triple Bottom Line Sustainability into Global Supply Chains features innovative research, highlighting new cases, approaches and concepts in how to successfully implement sustainability – covering economic, ecological and social dimensions – into global supply chains. The four parts cover the rationale for sustainable global supply chains, key enablers, case studies showing clear implementation steps, and directions for future research and development.This book is a must-read for any academic researching in sustainable supply chain management, procurement or business strategy, and for business leaders seeking cases that will inform a critical step forward for CSR programmes.
Название: Green Business, Green Values, and Sustainability ISBN: 1138959790 ISBN-13(EAN): 9781138959798 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Green Business, Green Values, and Sustainability offers a concise and definitive book on the green transformation of business. The book examines the dramatic changes in business values and strategies that have taken place in recent years in response to the sustainability imperative. Government, industry, academic and science leaders spell out the green future for business.
Название: Csr, sustainability, and leadership ISBN: 1138695858 ISBN-13(EAN): 9781138695856 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes. CSR, Sustainability, and Leadership seeks to explore the integration of these three elements through an examination of concerns and trends in contemporary organisations
Автор: Hitchcock Название: The Business Guide to Sustainability ISBN: 1138786187 ISBN-13(EAN): 9781138786189 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Автор: Carbo Название: Social Sustainability for Business ISBN: 1138188921 ISBN-13(EAN): 9781138188921 Издательство: Taylor&Francis Рейтинг: Цена: 8879.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates the need for a transformational change to the way businesses across the globe operate. What has become the standard accepted "business model" with a focus on corporate profit, shareholder wealth maximization, and GDP growth, is no longer a sustainable business model for workers, consumers, communities, society, the planet or any of its inhabitants and ecosystems.
Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Colin L. Campbell Название: Marketing in Transition: Scarcity, Globalism, & Sustainability ISBN: 3319369563 ISBN-13(EAN): 9783319369563 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.
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