Building Consumer-Brand Relationship in Luxury Brand Management, Ana Pinto Borges, Paula Rodrigues
Автор: Ana Pinto Borges, Paula Rodrigues Название: Building Consumer-Brand Relationship in Luxury Brand Management ISBN: 179985244X ISBN-13(EAN): 9781799852445 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22869.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands.
Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Автор: Palmatier Название: Relationship Marketing in the Digital Age ISBN: 1138310026 ISBN-13(EAN): 9781138310025 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.
Описание: Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
Описание: Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
Описание: Hone your understanding of international brand management with this textbook, showcasing why it`s critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.
Название: International Luxury Brand Strategy ISBN: 1138614831 ISBN-13(EAN): 9781138614833 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.
Название: International Luxury Brand Strategy ISBN: 113861484X ISBN-13(EAN): 9781138614840 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.
Автор: Barnett David N. Название: Brand Protection in the Online World: A Comprehensive Guide ISBN: 0749478691 ISBN-13(EAN): 9780749478698 Издательство: Неизвестно Рейтинг: Цена: 7812.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.
Автор: Kumar Nirmalya Название: Brand Breakout ISBN: 1137467592 ISBN-13(EAN): 9781137467591 Издательство: Springer Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: World class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. This best-selling, updated edition outlines eight strategies ?€“ including the Asi
