Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Holt Douglas Название: Cultural Strategy ISBN: 0199655855 ISBN-13(EAN): 9780199655854 Издательство: Oxford Academ Рейтинг: Цена: 4830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.
Автор: Steenkamp, Jan-benedict Название: Global brand strategy ISBN: 1349956996 ISBN-13(EAN): 9781349956999 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Описание: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.
Автор: Roll Martin Название: Asian Brand Strategy ISBN: 1137359161 ISBN-13(EAN): 9781137359162 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Want to turn your Instagram followers into dollars? Are you looking to build your business on Instagram and need the best strategy to get started? Wait, I can make money with Instagram? Yes, indeed you can...keep on reading, and I'll tell you more.
Instagram Influencer Secrets is not going to tell you to purchase a following, or to use silly scam accounts to gain bot followers. Why? Because none of those will actually make you a real influencer, especially one who is going to be making money. An influencer is a title you need to achieve. You need to earn that title, because that's when you know your audience believes in you, and whatever you have to say, they will listen.
Okay, Instagram marketing. Got it. But where the hell do I even start?
What hashtags do I use? What photos should I be sharing? Should I go follow everyone to get started? What time do I post? Do I respond to all comments? Why do some people have emails and addresses and I can't do that?
If you're asking yourself all these answers, good, your taking steps in the right direction. This isn't another crypto-currency bandwagon you are joining. It's time you join this community of businesses who have chosen to go above and beyond traditional marketing techniques to capture a whole new audience.
There is a goldmine of opportunity sitting in front of you, and I'm going to show you how to mine it.
In this book, you'll learn:
How to create the optimal Instagram handle and username.
The number one MOST important thing you need before you start your Instagram journey...and it's not your profile photo
How to leverage the features of an Instagram Business account to gain more followers.
The secrets of the perfect customer profile and where to find them.
How to target customers who want to purchase, and WILL purchase.
The secret behind the Instagram Algorithm and how you can take advantage of it for your business.
Why you should not just post as often as possible on Instagram.
The 5 marketing campaigns you need to run on Instagram that will ALWAYS convert.
How to capture an audience you don't have...then convert them into customers.
Videos or Instagram Stories? Which one converts better?
How to take your followers beyond Instagram and purchasing on your website.
The best automation tools to use, so you don't have to work anymore
And many other tips and tricks
So what are you waiting for? Scroll up and buy now
When someone thinks of your school, what do they think? Schools can no longer rely on reputation spread by word of mouth alone. To thrive into the future, Heads need to proactively manage their school's brand. Bold School Brand is the first framework designed specifically to help school Heads build their school's brand. Having a Bold School Brand is important because, if you do it well, it allows you to take all that complexity and position your school very clearly and succinctly to your internal community, as well as to prospective parents. Developing a Bold School Brand is about making the complex simple, but not making it superficial.
Bold School Brand comes from the team at imageseven, Australia's leading school marketing professionals. It distils over 30 years of the firm's experience in marketing and communication research and implementation. Put simply, it's insight applied, and the Bold School Brand framework will allow you to make the maximum positive impact for your school.
Название: International Luxury Brand Strategy ISBN: 113861484X ISBN-13(EAN): 9781138614840 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.
Автор: Lee Alvin Название: Strategy of Global Branding and Brand Equity ISBN: 0415749115 ISBN-13(EAN): 9780415749114 Издательство: Taylor&Francis Рейтинг: Цена: 11176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?
This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.
PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Автор: Lee Название: The Strategy of Global Branding and Brand Equity ISBN: 0415749107 ISBN-13(EAN): 9780415749107 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?
This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.
PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Автор: Woods, Patrick Название: Brand strategy canvas ISBN: 148425158X ISBN-13(EAN): 9781484251584 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: User level: Beginning
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
