Social Media Marketing: Theories and Applications, Stephan Dahl
Старое издание
Автор: Dahl, Stephan Название: Social media marketing ISBN: 1473982340 ISBN-13(EAN): 9781473982345 Издательство: Sage Publications Цена: 6176.00 р. Наличие на складе: Поставка под заказ. Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.
Автор: Stephan Dahl Название: Social Media Marketing: Theories and Applications ISBN: 1529720818 ISBN-13(EAN): 9781529720815 Издательство: Sage Publications Рейтинг: Цена: 26611.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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Описание: Presents research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academics, practitioners, researchers, and students.
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Автор: Hatice Aydin Название: Digital Marketing Applications ISBN: 363180251X ISBN-13(EAN): 9783631802519 Издательство: Peter Lang Рейтинг: Цена: 10889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.
