Описание: Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
Автор: Kuperberg, Moty Название: Energy future ISBN: 1941905161 ISBN-13(EAN): 9781941905166 Издательство: Gazelle Book Services Рейтинг: Цена: 4073.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We cannot survive in a world where oil is $200 per barrel and where prices are dictated by a cartel and influenced by Wall Street. The free industrialized world, the glorious oil industry, and developed and developing countries have all fallen victim to greedy oil price crises. The worst year was 2008; our energy security, which the IEA defines as the uninterrupted availability of energy sources at an affordable price, was harmed. Yet the average price of crude oil in 20102014 was over $100 per barrel, only to sharply decline to $56 by the end of 2014, followed by an ongoing struggle to reach $50a price which is considered acceptable by the industry. Since 2015 and until fall 2017 crude oil price still kept below the $50 level. Energy Future puts the oil and gas industrys past and present in context in order to introduce an alternative future. This future is based on three main pillars defined by the author as ENERGY GPS: geopolitics = accessible, prices = affordable, and supply = available. Moty Kuperberg is a graduate of the department of Middle Eastern history at the University of Haifa (1984), and he holds a postgraduate degree in business administration and shipping from the City of London Polytechnic (1988). He has over twenty years of experience in shipping and energy, and during the last five years he has focused on his project of Independent Energy Security Agency (www.TheIESA.com) as a dynamic platform for improving the global security of supply.
Автор: Cumming, Phil Название: Management systems for sustainability ISBN: 1909293814 ISBN-13(EAN): 9781909293816 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To deliver on your sustainability ambitions, you need an effective management system. Delivery and results, after all, are what sets leading sustainable businesses apart.
Supplementing your existing management arrangements with a management systems approach can play a crucial part in helping to implement more sustainable ways of working. It will help your colleagues understand what sustainability means and how it applies to their role. It will strengthen the link between strategy and action and provide the framework for the various elements of your sustainability strategy to happen.
In this short guide, Phil Cumming introduces you to management systems thinking and concepts and sets out clear and practical steps to help you be more formalized and systematic about how and when you do things. This book will help you deliver on your sustainability ambitions - without needing to follow a single management system standard
Автор: Nikolaos F. Matsatsinis; Y. Siskos Название: Intelligent Support Systems for Marketing Decisions ISBN: 1461354153 ISBN-13(EAN): 9781461354154 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
Автор: Nikolaos F. Matsatsinis; Y. Siskos Название: Intelligent Support Systems for Marketing Decisions ISBN: 1402071949 ISBN-13(EAN): 9781402071942 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions.
Автор: Berend Wierenga; Gerrit van Bruggen Название: Marketing Management Support Systems ISBN: 0792386159 ISBN-13(EAN): 9780792386155 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.
Автор: Jorge Casillas; Francisco J. Mart?nez-L?pez Название: Marketing Intelligent Systems Using Soft Computing ISBN: 3642265251 ISBN-13(EAN): 9783642265259 Издательство: Springer Рейтинг: Цена: 27251.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose.
Описание: Salem`s new series explores the fields and occupations of science and other emerging fields, emphasizing STEM occupations and outlooks and green technologies where applicable. Written for high school and undergraduate students as well as general non-specialists, this series will provide much needed insight into the career opportunities of this growing filed.
Автор: Berend Wierenga; Gerrit van Bruggen Название: Marketing Management Support Systems ISBN: 1461370760 ISBN-13(EAN): 9781461370765 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.
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