The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy, Rust Roland T., Huang Ming-Hui
Автор: Park Thaichon, Sara Quach Название: Artificial Intelligence for Marketing Management ISBN: 1032248483 ISBN-13(EAN): 9781032248486 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Описание: With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company.
Описание: The transition to Industry 4.0, and the subsequent ubiquitous digitalization and integration of artificial intelligence (AI) into the economic system, has set the stage for a fundamental change - one towards forming a cyber economy: a type of economy in which humans are economic subjects who interact with or are confronted with AI.
Описание: This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.
Автор: Roumate Название: Artificial Intelligence and Digital Diplomacy ISBN: 3030686493 ISBN-13(EAN): 9783030686499 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume discusses digital diplomacy and artificial intelligence within the context of global governance and international security. Rapid digitalization has changed the way international actors interact, offering new opportunities for international and bilateral cooperation and reinforcing the role of the emergent actors within global governance. New phenomena linked to digitalization and artificial intelligence are emerging and this volume brings a multidisciplinary, mixed-methods approach to studying them. Written by globally recognized experts, each chapter presents a case study covering an emerging topic such as: international regulation of the web and digital diplomacy, the interplay of artificial intelligence and cyber diplomacy, social media and artificial intelligence as tools for digital diplomacy, the malicious use of artificial intelligence, cyber security, and data sovereignty. Incorporating both theory and practice, quantitative and qualitative analysis, this volume will be of interest to graduate students and researchers in international relations, diplomacy, security studies, and artificial intelligence, as well as diplomats and policymakers looking to understand the implications of digitalization and artificial intelligence in their fields.
Автор: Vladimir M. Filippov; Alexander A. Chursin; Julia Название: The Cyber Economy ISBN: 3030315657 ISBN-13(EAN): 9783030315658 Издательство: Springer Рейтинг: Цена: 22359.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The transition to Industry 4.0, and the subsequent ubiquitous digitalization and integration of artificial intelligence (AI) into the economic system, has set the stage for a fundamental change - one towards forming a cyber economy: a type of economy in which humans are economic subjects who interact with or are confronted with AI. This book examines these interactions and specifically analyzes the overall effects of digitalization on the workplace, and on the economic system of the future. Scholars from a diverse range of fields address both the challenges and opportunities of using AI in business sectors, as well as the role of people dealing with digital channels. In closing, the book discusses the need to, and options for, training and educating the labor force in the digital age.
Описание: This book presents research in artificial techniques using intelligence for energy transition, outlining several applications including production systems, energy production, energy distribution, energy management, renewable energy production, cyber security, industry 4.0 and internet of things etc.
Автор: Kordon, Arthur K. Название: Applying Data Science ISBN: 3030363740 ISBN-13(EAN): 9783030363741 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Part II, he describes the main steps in creating AI-based data science solutions for business problems, including problem knowledge acquisition, data preparation, data analysis, model development, and model deployment lifecycle.
Описание: This open access book presents how cutting-edge digital technologies like Big Data, Machine Learning, Artificial Intelligence (AI), and Blockchain are set to disrupt the financial sector.
Описание: This book explores mind over matter in a digital age and presents the importance of continued transformation of the mind to promote humane Artificial Intelligence for greater good.
Автор: Wodecki Название: Artificial Intelligence in Value Creation ISBN: 3319915959 ISBN-13(EAN): 9783319915951 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies.
Автор: Akerkar Название: Artificial Intelligence for Business ISBN: 3319974351 ISBN-13(EAN): 9783319974354 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes.
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