Marketing Online Education Programs: Frameworks for Promotion and Communication, Demiray Ugur, Sever Serdar
Автор: Maria Palazzo, Pantea Foroudi, Alfonso Siano Название: Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing ISBN: 1838676864 ISBN-13(EAN): 9781838676865 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Название: Rewriting the marketing hill and ISBN: 1138082236 ISBN-13(EAN): 9781138082236 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
Название: Mapping Out Marketing ISBN: 1138082228 ISBN-13(EAN): 9781138082229 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
Автор: Pratika Mishra, Swati Oberoi Dham Название: Application of Gaming in New Media Marketing ISBN: 1522560645 ISBN-13(EAN): 9781522560647 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation.Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
Автор: Juska Название: Integrated Marketing Communication ISBN: 1138695440 ISBN-13(EAN): 9781138695443 Издательство: Taylor&Francis Рейтинг: Цена: 5016.00 р. Наличие на складе: Нет в наличии.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh Название: Holistic Approaches to Brand Culture and Communication Across Industries ISBN: 1522531505 ISBN-13(EAN): 9781522531500 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32848.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Автор: Tereza Semeradova, Petr Weinlich Название: Impacts of Online Advertising on Business Performance ISBN: 1799816184 ISBN-13(EAN): 9781799816188 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30215.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority.
Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
Do you want to know how to increase your followers on social media platforms?
Do you want to grow your brand through social media?
Having trouble gaining followers who like, comment, and share your content?
If you answered "yes" to any of these, then this is the perfect, educational and informational audiobook for you
Hello Welcome to the guide of "Social Media Marketing for Business 2020".
Social media is growing so fast that it's become an essential part of any business marketing plan. This creates a HUGE opportunity for anyone that wants to earn high income from home - providing simple but valuable services to an unlimited range of clients. This audiobook will give a concise overview of social media marketing platforms, tools, and strategies in an easy-to-follow format with real-world examples.
This audiobook is a complete package for people who want to learn marketing and start to make money with it as a digital marketer, or in general, people who want to make good money with specific instructions.
Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem that has developed as a secure platform for small businesses and influencers to make their impact on the world.
You will learn both how you can do successful marketing for different businesses and how you can build a successful social media marketing agency.
Here's what you'll learn:
Introduction to Social Media Marketing
The Basics of Social Media Marketing
Online Work Tools: Faceaudiobook, Instagram & Youtube
The Mindset to Be Successful
And so much more
In this audiobook, you will learn Social Media Marketing from beginner level to advanced
Do you want to know how to increase your followers on social media platforms?
Do you want to grow your brand through social media?
Having trouble gaining followers who like, comment, and share your content?
If you answered "yes" to any of these, then this is the perfect, educational and informational audiobook for you
Hello Welcome to the guide of "Social Media Marketing for Business 2020".
Social media is growing so fast that it's become an essential part of any business marketing plan. This creates a HUGE opportunity for anyone that wants to earn high income from home - providing simple but valuable services to an unlimited range of clients. This audiobook will give a concise overview of social media marketing platforms, tools, and strategies in an easy-to-follow format with real-world examples.
This audiobook is a complete package for people who want to learn marketing and start to make money with it as a digital marketer, or in general, people who want to make good money with specific instructions.
Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem that has developed as a secure platform for small businesses and influencers to make their impact on the world.
You will learn both how you can do successful marketing for different businesses and how you can build a successful social media marketing agency.
Here's what you'll learn:
Introduction to Social Media Marketing
The Basics of Social Media Marketing
Online Work Tools: Faceaudiobook, Instagram & Youtube
The Mindset to Be Successful
And so much more
In this audiobook, you will learn Social Media Marketing from beginner level to advanced
Автор: Koporcic, Nikolina Tornroos, Jan-ake Название: Understanding interactive network branding in sme firms ISBN: 1789739780 ISBN-13(EAN): 9781789739787 Издательство: Emerald Рейтинг: Цена: 14837.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.
Автор: Mitterfellner, Olga (london College Of Fashion, Uk) Название: Fashion marketing and communication ISBN: 113832308X ISBN-13(EAN): 9781138323087 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Нет в наличии.
Описание: This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
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