Transformational Sales: Making a Difference with Strategic Customers, Kotler Philip, Dingena Marian, Pfoertsch Waldemar
Автор: Doppelt Название: Transformational Resilience ISBN: 1783535261 ISBN-13(EAN): 9781783535262 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Applying a trauma-informed mental health and psychosocial perspective, Transformational Resilience offers a groundbreaking approach to responding to climate disruption. T he book describes how climate disruption traumatizes societies and how effective responses can catalyze positive learning, growth, and change.
Описание: Provides an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm`s strategic decisions in the area of marketing.
Автор: Fairbanks, Professor Steve Buchko, Professor Aaron Название: Performance-based strategy ISBN: 1787540901 ISBN-13(EAN): 9781787540903 Издательство: Emerald Рейтинг: Цена: 6909.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Performance-Based Strategy offers a practical set of 21 simple, productive tools that will enable practitioners to develop effective strategies.
Автор: Philip Kotler; Marian Dingena; Waldemar Pfoertsch Название: Transformational Sales ISBN: 3319206052 ISBN-13(EAN): 9783319206059 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
Автор: Cahill Название: Making a Difference in Marketing ISBN: 1138036854 ISBN-13(EAN): 9781138036857 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from 0.15 a kilo to 1.00. As with many other disciplines which have great value, this potency has often resulted in the discussion of marketing being prey to increasing complexity. This frequently intimidates those marketing could help. Often it is due to the touting of supposedly new paradigms, given plausibility by conveniently invented metrics, and an emphasis on the rational and conscious over the emotional and unconscious, despite the latter aspects appearing to be the basis for much choice.
This imbalance has been highlighted by recent insights from psychology, neurology and behavioural economics. Rather than simply embracing these advances, the focus of marketing has been on additional layers of intricacy and a weighting of emphasis towards means of communication, further distancing marketing from its base.
This book aims to cut through to the pivotal role of differentiation, illustrated by case histories and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman. Unlike much writing on marketing, it has tried to follow Einstein's advice to be "as simple as possible, but no simpler."
"50 Biggest Website Mistakes" is for you if: * You want to improve the appearance of your website * You want your website to convert more visitors into buyers * You want to get visitors to stay longer on your site * You want to have a better understanding of what your webmaster should be doing for you * You want to learn some of the trick of the trace that will set your site apart from your competition. This book was written to help people get more success out of their website and online business. The information comes from the combined efforts of Frank Deardurff III and Bret Ridgway, who together have well over 25 years of online marketing experience and have an established presence in the online marketing community. You'll find that the information contained in the book can quickly become your "Checklist" for your online business -- either for yourself or your marketing assistant.
Автор: Phanish Puranam Название: Corporate Strategy: Tools for Analysis and Decision-making ISBN: 1107544041 ISBN-13(EAN): 9781107544048 Издательство: Cambridge Academ Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This concise textbook arms students and managers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. A rich companion website with downloadable tools, case materials and current examples from the media is also included.
Автор: David Deephouse, Naomi Gardberg, William Newburry Название: Global Aspects of Reputation and Strategic Management ISBN: 1787543145 ISBN-13(EAN): 9781787543140 Издательство: Emerald Рейтинг: Цена: 16464.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
Описание: Strategy is an essential part of business, but strategizing often gets ignored or left behind. In this exciting new work, Eric J. Bolland introduces strategizing as a key component of strategy development and execution, showing strategizing as a way to aid organizations with their futures.
Автор: Florica Tomos, Naresh Kumar, Nick Clifton, Denis H Название: Women Entrepreneurs and Strategic Decision Making in the Global Economy ISBN: 1522574794 ISBN-13(EAN): 9781522574798 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy.Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.
Discover how you can draw people in and achieve greater success, in just a few minutes each day
TNTs are Tiny Noticeable Things. They are all the little things that people don't need to do, but do. Though small, they create the biggest, longest lasting impressions in people's minds; they show how much you care; they make and break relationships--yet they cost nothing. In Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business, you'll learn how to use the explosive power of TNTs to get where you want to be in business and in everything you do. If you feel that you are just on the verge of ascending to the next level but aren't quite certain how to make the final push, this book is for you.
Adrian Webster is a best-selling business author and motivational speaker and in his latest book, he not only shares his own insights, but invites over 100 people to share their experiences of the differences TNTs have made. You'll discover how far you can get with gestures as small as remembering a person's first name or sending a handwritten note. The effect these little engagers can have is quite phenomenal. Read Tiny Noticeable Things to learn how and why to take those extra-mile steps to penetrate straight through the conscious mind and gain fast-track access to the results you're after.
Create a lasting impression on everyone you meet by doing Tiny Noticeable Things (TNTs) that will cost you nothing
Unlock the door to the next level of success and bring about profound change by showing that you care in little ways, every day
Discover the small tweaks that have elevated the most successful teams and businesses to unimaginable heights
Used effectively, TNTs put smiles on faces, light up rooms, and make people's day. If you are looking to inspire teams, put customers at the heart of everything you do, and stay ahead of the competition, Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business will show you how. Never underestimate the power of the TNTs
Автор: Florica Tomos, Naresh Kumar, Nick Clifton, Denis Hyams-Ssekasi Название: Women Entrepreneurs and Strategic Decision Making in the Global Economy ISBN: 1522586423 ISBN-13(EAN): 9781522586425 Издательство: Mare Nostrum (Eurospan) Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy. Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.
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