Описание: For its lessons on the possibilities of collaboration between organized labor and immigrant workers, Organized Labor and Civil Society for Multiculturalism: A Solidarity Success Story from South Korea is of keen interest to practitioners worldwide working within projects dedicated to promoting labor solidarity and multiculturalism.
Название: Good governance for cultural policy ISBN: 3631650191 ISBN-13(EAN): 9783631650196 Издательство: Peter Lang Рейтинг: Цена: 5899.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Culture is seen as a source for the development of society. Task of cultural policy is therefore to create and support structures that promote mobilization of creativity of the people and thus ensure welfare, innovation and pluralism. Such relationships have been discussed at the level of UNESCO for the past forty years. Within Germany and Europe as well as on the African continent experiences and initiatives are increasing in order to put discourse on cultural policies into practice. There is a need to provide a forum for the exchange of concepts and to identify the state of the art of theory and practice within the concepts of good governance and cultural policy. It is essential to clarify the role and the needed context of the arts, of art education and of individual artists in the development of society.
Автор: Del Monte, Stefania Название: Staging memory ISBN: 3631661258 ISBN-13(EAN): 9783631661253 Издательство: Peter Lang Рейтинг: Цена: 5899.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Memory in postcolonial Italy and Libya has been used, reinterpreted and staged by political powers and the media. This book investigates the roots of myth, colonial amnesia and censorship in postwar Italy, as well as Colonel Gaddafi’s deliberate use of rituals, symbols, and the colonial past to shape national identity in Libya. The argument is sustained by case studies ranging among film, documentary, literature and art, shedding new light on how memory has been treated in the two postcolonial societies examined. The last part briefly analyses the identity transformation process in the new Libya.
Автор: Viestad Vibeke Maria Название: Dress as Social Relations: An Interpretation of Bushman Dress ISBN: 1776141911 ISBN-13(EAN): 9781776141913 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 10032.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The history of dress in the South African bush To dress is a uniquely human experience, but practices and meanings of dress vary greatly among people. In a Western cultural tradition, the practice of dressing 'properly' has for centuries distinguished 'civilised' people from 'savages'. Through travel literature and historical ethnographic descriptions of the Bushmen of southern Africa, such perceptions and prejudices have made their mark also on the modern research tradition. Because Bushmen were widely considered to be 'nearly naked' the study of dress has played a limited part in academic writings on Bushman culture. In Dress as Social Relations, Vibeke Maria Viestad challenges this myth of the nearly naked Bushman and provides an interdisciplinary study of Bushman dress, as it is represented in the archives and material culture of historical Bushman communities. Maintaining a critical perspective, Viestad provides an interpretation of the significance of dress for historical Bushman people. Dress, she argues, formed an embodied practice of social relations between humans, animals and other powerful beings of the Bushman world; moreover, this complex and meaningful practice was intimately related to subsistence strategies and social identity. The historical collections under scrutiny present a wide variety of research material representing different aspects of the bodily practice of dress. Whereas the Bleek & Lloyd archive of oral myths and narratives has become renowned for its great research potential, the artefact collections of Dorothea Bleek and Louis Fourie are much less known and have not earlier been published in a richly illustrated and comprehensive way. Dress as Social Relations is aimed at scholars and students of archaeology, anthropology, material culture studies, dress studies, ethnographic studies, museology, culture historical studies and African studies, but will also be of interest to people of descendant communities.
Название: Shaping international public opinion ISBN: 1433130289 ISBN-13(EAN): 9781433130281 Издательство: Peter Lang Рейтинг: Цена: 9364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.
Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.
Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice—from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world’s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
Автор: Yeomans Название: Public Relations as Emotional Labour ISBN: 1138920304 ISBN-13(EAN): 9781138920309 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Inextricably linked to neoliberal market economies, Public Relations` influence in our promotional culture is profound. Yet many aspects of the profession are under-researched, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients.
Автор: Kevin Moloney, Conor McGrath Название: Rethinking Public Relations: Persuasion, Democracy and Society ISBN: 0367313006 ISBN-13(EAN): 9780367313005 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Berry, Marie E. (university Of Denver) Название: War, women, and power ISBN: 1108416187 ISBN-13(EAN): 9781108416184 Издательство: Cambridge Academ Рейтинг: Цена: 14256.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Just ten years after the war and genocide in their country, Rwandans elected the world`s highest level of women to parliament. Marie E. Berry relates the remarkable ascent of women to their experience of violence. Analyzing conflict and its aftermath in Rwanda and Bosnia, she explores how women resist and survive during war.
Название: Public Relations and Participatory Culture ISBN: 1138787728 ISBN-13(EAN): 9781138787728 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.
The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands.
This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.
Автор: Motion Название: Popular culture and social change ISBN: 1138702803 ISBN-13(EAN): 9781138702806 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the growth in sociocultural perspectives on PR, and the changing contemporary culture in which it plays a significant role, this book will be valued by all public relations scholars interested in pop culture, participatory culture, media representations, and critical perspectives on the industry.
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