Описание: Part I Transport Systems.- Chapter 1 International Cooperation in EU Transport Research.- Chapter 2 Methods for Assessing Rail Transport Competitiveness in Poland and United Kingdom.- Chapter 3 The Prospects for Growth of the Intermodal Transport in Poland.- Chapter 4 The Impact of Public Procurement System on Concentration of the Rail Freight Market in Poland.- Chapter 5 Local Government: The Hostage or Playmaker in Competition between Modes of Transport.- Chapter 6 EU Transport Policy Failure: The Case of Germany's Mindestlohngesetz.- Chapter 7 Cost and Benefits of High Speed Rail Integration in Europe.- Part II Sustainable Transport.- Chapter 8 The Proposed Amendments to Certain Law Acts to Improve the Strategy of Sustainable Transport in Urban Areas in the Supply of Goods in the City Center.- Chapter 9 Objectives and Strategies of Sustainable Urban Mobility Planning in the City of Krakow.- Chapter 10 Road Safety Policy in Poland and the EU Road Safety Objectives.- Chapter 11 Public-Private Partnership and the Development of Transport Infrastructure in Poland.- Part III Innovative Transport.- Chapter 12 Implementation of the New Control Command Vital Railway System.- Chapter 13 Transportation Services as a Specific Logistic Project.- Chapter 14 Identification of Behavioral Changes in Transport as Decarbonization of the Economy.- Part IV Transport Enterprises and Organizations.- Chapter 16 Pro-Innovative Systems of Decision-Making in TSL Enterprises.- Chapter 17 Simulation of Technical and Economical Processes as an Initial Phase of Electric Buses Fleet Implementation to Operation in Urban Public Transport Company.- Chapter 18 The Impact of Organizational Culture on Bicycle Commuting Frequency.- Chapter 19 Risk Factors Classification GEMIO in the Planning Phase of Logistic Project Management.- Chapter 20 Use of Economic and Econometric Analysis in the Financial Standing Diagnosis of Haulage Enterprises.- Chapter 21 Koleje Śląskie as an example of Mintzberg's structural configuration theory application in designing organizational structure of railway operator.
Описание: A Comparative Study on Retailer's Refunding Strategies Considering Products Advance Selling.- Research on the Monopolist' Repurchase and Remanufacture Decisions Based on Heterogeneous Consumer Considering Buy-back Cost.- Study on the Exchange Rate Risk of China International Construction Enterprises.- Technology Diffusion and Acquisition Premium in M&A.- Coordinated Development Degree of County Socio-economic System Prediction Based on GA-SVM.- Quality Safety Risk Analysis on Children's Car Safety Seat.- Coupling Relationship Analysis of Economic Growth and Environmental Pollution in Western Region.- The dynamic analysis of R&D competition behavior of a duopoly under the condition of different expectations.- Strategic Human Capital in Organization: Frontier Review, Prospective Commentary, and Guiding Framework.- Research on the Effects of the Fixed Asset Investment on the Non-performing Loans Ratio.- Research on Real-time cost control in factory in IT environment.
Описание: This book, first published in 1988, contains the complete account of the Seventh International Congress of Accountants in 1957. Featuring analysis of the modernisation of accounting, public accountants and internal auditing, among others, this is a valuable research book on the development of the profession.
Описание: Session 1.1 Luxury and Social Comparisons.- Session 1.3 Food/Health.- Session 1.4 Website Design Strategies for the E-Servicescape.- Session 1.5 Branding Strategy.- Session 1.7 Innovation in Course Development and Delivery.- Session 2.1 International Marketing Part I: Tales from Latin America.- Session 2.2 Financial Service Marketing and Consumption.- Session 2.3 Advertising and Shopping Influences.- Session 2.4 Effective Messaging for Online Advertising.- Session 2.5 Branding and Firm Capabilities.- Session 2.6 Advertising Research Methods.- Session 2.7 The Validity and Invalidity of Assessment Alternatives.- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals!.- Session 3.3 Global CB.- Session 3.4 Promotion and Brand Management.- Session 3.5 Channel Surfing and Disintermediation.- Session 3.6 Consumer Behavior I.- Session 3.7 Teaching Award Winners.- Session 4.1 International Marketing Part 2: Tales from Africa.- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers.- Session 4.3 Self, Identify.- Session 4.4 Marketing Communications: A Cultural Perspective.- Session 4.4 Marketing Communications: A Cultural Perspective.- Session 4.5 Developing New Offering: The Big Picture.- Session 4.6 Consumer Behavior II.- Session 4.7 Corporations and CSR.- Session 5.1 International Marketing Part 3: A Global Perspective.- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship.- Session 5.3 Services and CB.- Session 5.4 Building Your Brand with Social Media.- Session 5.5 You did What with Whom?.- Session 5.6 Analysis Methods in Marketing.- Session 5.8 Online and Social Media Research Methods.- Session 6.1 Food, Wine, and Coca-Cola@.- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels.- Session 6.3 Consumption and Brands.- Session 6.4 Engaging and Influencing Your Audience through social Media.- Session 6.5 Channel Integration and Business Networks.- Session 6.6 Branding and Sales Management.- Session 7.1 Gambling, Drinking, Fantasies, and American Football!.- Session 7.3 Social Perspectives.- Session 7.4 Effective Communications in B2B Marketing.- Session 7.5 People in Sales.- Session 7.6 Services Marketing.- Session 7.7 Social Responsibility and Business.- Session 8.1 Branding of Products and Services.- Session 8.2 Advancing the Cause of Cause-Related Marketing.- Session 8.3 Decision Making.- Session 8.4 Social Influence and Marketing Communications.- Session 8.5 Exchange Governance and Sustainability.- Session 8.7 Can Marketing Enhance Consumer Empowerment?.- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value.- Session 9.3 Consumer Behavior Mix I.- Session 9.4 Consumer Behavior Perspectives on Social Media.- Session 9.5 The Big Picture of Sales Management.- Session 9.6 Price, Promotion, and Fees.- Session 9.7 The Use and Impact of Social Media in Marketing Education.- Session 9.8 Wearable Technology.- Session 10.1 International Marketing Part 5: Communication in Global Environment.- Session 10.3 Consumer Behavior Mix II.- Session 10.4 Co-Creation of Value in the Digital World.- Session 10.5 Sports Marketing and Fan Reactions.- Session 10.6 Consumer Motivations and Value in Retailing.- Session 10.7 Marketing and the Socially-Conscious Consumer Interface.- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness.- Session 11.4 Promotion and Social Marketing.- Session 11.5 Value Creation in Marketing Channels.- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals.- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research.- Session 12.5 Technology and Problem Solving in the Selling Environment.- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing.- Session 12.7 Decision Making.
