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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession, Pinheiro Margarida M., Estima Ana, Marques Susana


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Автор: Pinheiro Margarida M., Estima Ana, Marques Susana
Название:  Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
ISBN: 9781522586913
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1522586911
Обложка/Формат: Paperback
Страницы: 280
Вес: 0.49 кг.
Дата издания: 19.12.2018
Язык: English
Размер: 25.40 x 17.81 x 1.50 cm
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: Provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. The book features coverage on a broad range of topics, including business schools, marketing curricula, and professional development.


Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Автор: Margarida M. Pinheiro, Ana Estima, Susana Marques
Название: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
ISBN: 1522562958 ISBN-13(EAN): 9781522562955
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 27720.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements.Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.

Islam, Marketing and Consumption: Critical Perspectives on the Intersections

Автор: Aliakbar Jafari, Ozlem Sandikci
Название: Islam, Marketing and Consumption: Critical Perspectives on the Intersections
ISBN: 0367279215 ISBN-13(EAN): 9780367279219
Издательство: Taylor&Francis
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Цена: 6736.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

How to Find a Network Marketing Goldmine: Researching and Evaluating MLM Opportunities

Автор: Kumar Praveen, Kumar Prashant
Название: How to Find a Network Marketing Goldmine: Researching and Evaluating MLM Opportunities
ISBN: 0473472562 ISBN-13(EAN): 9780473472566
Издательство: Неизвестно
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Цена: 1378.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Most people fail in their MLM after attending a presentation full of hype and then pressurized to join else will miss out on a position in the matrix/ compensation plan. Sounds familiar? This book will teach and empower you to evaluate the right network marketing opportunity suited to your passion, taste and knowledge.

Giving Voice to Values in the Legal Profession

Автор: Plump Carolyn
Название: Giving Voice to Values in the Legal Profession
ISBN: 1783537396 ISBN-13(EAN): 9781783537396
Издательство: Taylor&Francis
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Цена: 5817.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Students and employees in law need concise and commonsense guidance that provides a framework for how to voice one`s values in the midst of competing interests. This book walks readers through some of the most common ethical issues they will face in the workplace and how to address them in a manner that is realistic and effective.

Profession and Purpose

Автор: Kross Katie
Название: Profession and Purpose
ISBN: 1783530731 ISBN-13(EAN): 9781783530731
Издательство: Taylor&Francis
Рейтинг:
Цена: 5205.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This second edition of the resource guide presents ideas for researching companies, making the most of your networking, identifying job and internship openings, and preparing for interviews. With new sections, references, and profiles, it directs you to the best resources and helps you to fine-tune your sustainability job search strategy.

Giving voice to values in the legal profession

Автор: Plump, Carolyn
Название: Giving voice to values in the legal profession
ISBN: 1783538139 ISBN-13(EAN): 9781783538133
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Students and employees in law need concise and commonsense guidance that provides a framework for how to voice one`s values in the midst of competing interests. This book walks readers through some of the most common ethical issues they will face in the workplace and how to address them in a manner that is realistic and effective.

Consumer Engineering, 1920s-1970s: Marketing Between Expert Planning and Consumer Responsiveness

Автор: Logemann Jan, Cross Gary, Kцhler Ingo
Название: Consumer Engineering, 1920s-1970s: Marketing Between Expert Planning and Consumer Responsiveness
ISBN: 3030145662 ISBN-13(EAN): 9783030145668
Издательство: Springer
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Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

Profession and Purpose

Автор: Kross
Название: Profession and Purpose
ISBN: 1783532238 ISBN-13(EAN): 9781783532230
Издательство: Taylor&Francis
Рейтинг:
Цена: 17609.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This second edition of the resource guide presents ideas for researching companies, making the most of your networking, identifying job and internship openings, and preparing for interviews. With new sections, references, and profiles, it directs you to the best resources and helps you to fine-tune your sustainability job search strategy.

Reassessing the Relationship between Marketing and Public Relations

Автор: Lisa D?hring
Название: Reassessing the Relationship between Marketing and Public Relations
ISBN: 3658180331 ISBN-13(EAN): 9783658180331
Издательство: Springer
Рейтинг:
Цена: 9083.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.


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