Описание: "With a new preface, fresh chapters, and updated case studies" --Back of jacket.
Автор: Holt Douglas Название: Cultural Strategy ISBN: 0199655855 ISBN-13(EAN): 9780199655854 Издательство: Oxford Academ Рейтинг: Цена: 4988.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.
Описание: David C. Kang argues that East Asia is more stable and peaceful than often recognized. He suggests that American policy should therefore emphasize diplomatic and economic relations with the region, rather than military-first policies. Will interest students and scholars of international relations, East Asian politics, China, Japan, and security studies.
Germany's rise to power before World War I from a Chinese persective, and the geopolitical lessons for today.
A series of solemn anniversary events have marked the centenary of World War I. Could history repeat itself in today's geopolitics? Now, as then, a land power with a growing economy and a maritime power with global commitments are the two leading states in the international system. Most ominously, the outbreak of war in 1914 is a stark reminder that nations cannot rely on economic interdependence and ongoing diplomacy to keep the peace.
In Fragile Rise, Xu Qiyu offers a Chinese perspective on the course of German grand strategy in the decades before World War I. Xu shows how Germany's diplomatic blunders turned its growing power into a liability instead of an asset. Bismarck's successors provoked tension and conflict with the other European great powers. Germany's attempts to build a powerful navy alienated Britain. Fearing an assertive Germany, France and Russia formed an alliance, leaving the declining Austro-Hungarian Empire as Germany's only major ally.
Xu's account demonstrates that better strategy and statesmanship could have made a difference -- for Germany and Europe. His analysis offers important lessons for the leaders of China and other countries. Fragile Rise reminds us that the emergence of a new great power creates risks that can be managed only by adroit diplomats, including the leaders of the emerging power. In the twenty-first century, another great war may not be inevitable. Heeding the lessons of Fragile Rise could make it even less likely.
Автор: Hartman, Christopher J. Kavoussi, Louis R. (Professor and Chair, Department of Urology, North Shore Long Island Jewish Health System, The Smith Instit Название: Handbook of Surgical Technique, A True Surgeon`s Guide to Navigating the Operating Room ISBN: 0323462014 ISBN-13(EAN): 9780323462013 Издательство: Elsevier Science Рейтинг: Цена: 8083.00 р. Наличие на складе: Нет в наличии.
Описание:
From patient preparation to hand washing, from equipment to basic surgical procedures, this highly practical manual by Drs. Christopher J. Hartman and Louis R. Kavoussi, provides students, residents, and clinicians with a firm foundation in the core techniques and skills required for the operating room environment. Concise and easy to read, it uses a highly illustrated, step-by-step approach to teach the must-know information common to the culture, resources, and processes of today's operating rooms.
Provides a quick yet thorough overview of surgical principles, techniques, instruments, and supplies commonly encountered in the OR.
Features detailed illustrations and intra-operative photographs that detail each step of the procedures.
Includes access to high-quality videos that demonstrate key skills such as surgical hand scrub, assisted and self gloving and gowning, skin incision, suturing techniques, tying knots, and more.
Explains the roles within the OR, the behaviors needed to excel in this demanding environment, equipment and tools, basic surgical techniques, and tips for assisting and integrating smoothly into the surgical team.
Ideal for any professional in the operating environment, including medical students, residents, surgical techs, physician assistants, and nurse practitioners.
Expert ConsultT eBook version included with purchase, which allows you to search all of the text, figures, and references from the book on a variety of devices and to access the accompanying videos.
Автор: Reich, Simon Dombrowski, Peter Название: End of grand strategy ISBN: 1501714627 ISBN-13(EAN): 9781501714627 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3762.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In The End of Grand Strategy, Simon Reich and Peter Dombrowski challenge the common view of grand strategy as unitary. They eschew prescription of any one specific approach, chosen from a spectrum that stretches from global primacy to restraint and isolationism, in favor of describing what America’s military actually does, day to day. They argue that a series of fundamental recent changes in the global system, the inevitable jostling of bureaucratic politics, and the practical limitations of field operations combine to ensure that each presidential administration inevitably resorts to a variety of strategies.
Proponents of different American grand strategies have historically focused on the pivotal role of the Navy. In response, Reich and Dombrowski examine six major maritime operations, each of which reflects one major strategy. One size does not fit all, say the authors—the attempt to impose a single overarching blueprint is no longer feasible. Reich and Dombrowski declare that grand strategy, as we know it, is dead. The End of Grand Strategy is essential reading for policymakers, military strategists, and analysts and critics at advocacy groups and think tanks.
Автор: Hemmer Christopher M. Название: American Pendulum: Recurring Debates in U.S. Grand Strategy ISBN: 0801454247 ISBN-13(EAN): 9780801454240 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As new presidential administrations come into power, they each bring their own approach to foreign policy. No grand strategy, however, is going to be completely novel. New administrations never start with a blank slate, so it is always possible to see similarities between an administration and its predecessors. Conversely, since each administration faces novel problems and operates in a unique context, no foreign policy strategy is going to be an exact replica of its predecessors. In American Pendulum, Christopher Hemmer examines America's grand strategic choices between 1914 and 2014 using four recurring debates in American foreign policy as lenses. First, how should the United States balance the trade-offs between working alone versus working with other states and international organizations? Second, what is the proper place of American values in foreign policy? Third, where does the strategic perimeter of the United States lie? And fourth, is time on the side of the United States or of its enemies?Offering new readings of debates within the Wilson, Truman, Nixon, Bush, and Obama administrations, Hemmer asserts that heated debates, disagreements, and even confusions over U.S. grand strategy are not only normal but also beneficial. He challenges the claim that uncertainties or inconsistences about the nation's role in the world or approach to security issues betray strategic confusion or the absence of a grand strategy. American foreign policy, he states, is most in danger not when debates are at their most pointed but when the weight of opinion crushes dissent. As the United States looks ahead to an increasingly multipolar world with increasing complicated security issues, Hemmer concludes, developing an effective grand strategy requires ongoing contestation and compromises between competing visions and policies.
Автор: Parker Felan, Aldred Jessica Название: Beyond the Sea: Navigating Bioshock ISBN: 077355498X ISBN-13(EAN): 9780773554986 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Bioshock series looms large in the industry and culture of video games for its ambitious incorporation of high-minded philosophical questions and retro-futuristic aesthetics into the ultraviolent first-person shooter genre. Beyond the Sea marks ten years since the release of the original game with an interdisciplinary collection of essays on Bioshock, Bioshock 2, and Bioshock Infinite. Simultaneously lauded as landmarks in the artistic growth of the medium and criticized for their compromised vision and politics, the Bioshock games have been the subject of significant scholarly and critical discussion. Moving past well-trodden debates, Beyond the Sea broadens the conversation by putting video games in dialogue with a diverse range of other disciplines and cultural forms, from parenting psychology to post-humanism, from Thomas Pynchon to German expressionist cinema. Offering bold new perspectives on a canonical series, Beyond the Sea is a timely contribution to our understanding of the aesthetics, the industry, and the culture of video games. Contributors include Daniel Ante-Contreras (Miracosta), Luke Arnott (Western Ontario), Betsy Brey (Waterloo), Patrick Brown (Iowa), Michael Fuchs (Graz), Jamie Henthorn (Catawba), Brendan Keogh (Queensland), Cameron Kunzelman (Georgia), Cody Mejeur (Michigan State), Matthew Thomas Payne (Notre Dame), Gareth Schott (Waikato), Karen Schrier (Marist), Sarah Stang (York/Ryerson), Sarah Thorne (Carleton), John Vanderhoef (California State, Dominguez Hills), Matthew Wysocki (Flagler), Jordan R. Youngblood (Eastern Connecticut State), and Sarah Zaidan (Emerson).
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Throughout history, many interlinked economic, social, and political upheavals have taken place. Every such event came with its own set of destructive consequences. Yet somehow, we have not been able to identify the mysterious and elusive economic and financial viruses. The Investment Blueprint book will take the readers on a journey into the economic and investment Black Hole to demystify its dark matters such as monetary inflation, general price inflation, asset price inflation, economic recession, economic deflationary and hyperinflationary depression, cyclical cycle, secular cycle, and financial crisis.
Initially, mankind invented the concept of the monetary medium of exchange called money to support the expanding and growing economic market system. Over time, money inevitably grew in importance. Not only it became the lifeblood of the economy, but also it became the main pillar of society, influencing and dominating every aspect of society. As the money system evolved, it created contradictory impacts. On the positive side, it uplifted the overall living standards of the society. On the negative, it periodically and repeatedly caused the economic and financial upheavals and inadvertently triggered the social and political chaos.
Section 1 (April 2019) It provides the reader with a strong foundation of the nature of money and explains the concept of money, its evolution, and the various functions it serves in today's domestic and international monetary systems and markets. It highlights the tenets of how money is created in today's economy, why it is synonymous with debt creation, and how the limitations of this system result in inflation and other economic inefficacies that impact the cyclical and secular nature of markets that result inevitably in financial turmoil.
Section 2 (July 2019) Once the reader understands the linkage between money and debt and how they help shape the different market cycles (long term, short term, economic, business, investment), he/she will be empowered to make more sound financial decisions. The author provides several tools to correctly identify the distinct phases of market cycles and inflection points between bull and bear cycles. This will provide the foundation to create investment strategies that adhere to the general direction of the market and remove the guesswork of translating economic reality into market perception.
Section 3 (Oct 2019) This section explains how to effectively create a market cycle-based investment framework and strategy that mirrored the way the market actually functions. This strategy is based on where we are in the market cycle (short-term and long-term direction), ideal asset and investment allocations, and provides sustainable investment alpha for both short-term trading decisions and long-term cycle investors.
Section 4 (September 2019) Understanding the monetary system, market cycles, and the tools highlighted in the previous chapters will enable the reader to more effectively demystify the nature of financial crises and triangulate/anticipate the next financial crisis. Specifically, this section is going to identify the seeds for the impending financial crisis and the specific type of crisis. Moreover, it will estimate the timing of the next crisis and provide a decisive roadmap to navigate the impending financial crisis forming on the horizon, including the crisis path and potential solutions.
Автор: Todd Ruecker Название: Navigating challenges in qualitative educational research : ISBN: 036717362X ISBN-13(EAN): 9780367173623 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides guidance and lessons from when research doesn`t go as planned. It includes narratives from researchers that provide real world experiences of how they navigated challenges, as well as their considerations in doing so.
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