The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business, Kotler Philip, Berger Roland, Bickhoff Nils
Автор: Kotler, Philip Bickhoff, Nils Berger, Roland Название: Quintessence of strategic management ISBN: 3662484897 ISBN-13(EAN): 9783662484890 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.
Описание: This book describes the fundamentals of Supply Chain Management in clear and concise terms. Essential insights are provided into how to analyse and evaluate the supply chain, based upon key aspects from research and practice, which helps readers to initiate their own optimisation processes.
Автор: Stefan Hase; Corinna Busch Название: The Quintessence of Sales ISBN: 3319870203 ISBN-13(EAN): 9783319870205 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Поставка под заказ.
Описание: This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.
Автор: Berman, Karen Knight, Joe Название: Financial intelligence for entrepreneurs ISBN: 1422119157 ISBN-13(EAN): 9781422119150 Издательство: McGraw-Hill Рейтинг: Цена: 4290.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managers in various businesses are expected to use financial data to make decisions, allocate resources, and budget expenses. This work presents the uses of finance specifically for managers involved in entrepreneurial ventures. It provides entrepreneurs with an understanding of the basics of financial management and measurement.
Автор: Philip Kotler; Roland Berger; Nils Bickhoff Название: The Quintessence of Strategic Management ISBN: 3642422381 ISBN-13(EAN): 9783642422386 Издательство: Springer Рейтинг: Цена: 3492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject.
Автор: Bickhoff Nils Название: Quintessence of Marketing ISBN: 3642454437 ISBN-13(EAN): 9783642454431 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.
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