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Автор: Maison, Dominika (university Of Warsaw, Poland) Название: Qualitative marketing research mai ISBN: 1138607746 ISBN-13(EAN): 9781138607743 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Автор: Maison Dominika Название: Qualitative Marketing Research ISBN: 1138607762 ISBN-13(EAN): 9781138607767 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
Автор: Esteban-Bravo Mercedes, Vidal-Sanz Jose M. Название: Marketing Research Methods: Quantitative and Qualitative Approaches ISBN: 1108834981 ISBN-13(EAN): 9781108834988 Издательство: Cambridge University Press Рейтинг: Цена: 34784.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Название: Qualitative Research Methods in Consumer Psychology ISBN: 1138085901 ISBN-13(EAN): 9781138085909 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Автор: Raiden Название: Social Value in Construction ISBN: 1138295094 ISBN-13(EAN): 9781138295094 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book looking at social value in construction, setting the agenda by exploring important questions through real-life case studies and examples of best practice to demonstrates how innovative companies can utilise contemporary research to create social value.
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Название: Qualitative Research Methods in Consumer Psychology ISBN: 1138023493 ISBN-13(EAN): 9781138023499 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
Автор: Raiden Ani Название: Social Value in Construction ISBN: 1138295108 ISBN-13(EAN): 9781138295100 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first book looking at social value in construction, setting the agenda by exploring important questions through real-life case studies and examples of best practice to demonstrates how innovative companies can utilise contemporary research to create social value.
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