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National Image: China`s Communication of Cultural Symbols, Meng Xiangfei


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Цена: 13974.00р.
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Автор: Meng Xiangfei
Название:  National Image: China`s Communication of Cultural Symbols
ISBN: 9789811531491
Издательство: Springer
Классификация:



ISBN-10: 9811531498
Обложка/Формат: Paperback
Страницы: 216
Вес: 0.34 кг.
Дата издания: 13.03.2021
Язык: English
Размер: 23.39 x 15.60 x 1.30 cm
Ссылка на Издательство: Link
Поставляется из: Германии
Описание: This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding.


Introducing Language and Intercultural Communication  2  new ed. ISBN 9781138481619

Автор: Jackson, Jane
Название: Introducing Language and Intercultural Communication 2 new ed. ISBN 9781138481619
ISBN: 1138481610 ISBN-13(EAN): 9781138481619
Издательство: Taylor&Francis
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Цена: 6123.00 р.
Наличие на складе: Нет в наличии.

Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.

Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships

Автор: Rosenberg Marshall B.
Название: Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
ISBN: 189200528X ISBN-13(EAN): 9781892005281
Издательство: Gazelle Book Services
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Цена: 3132.00 р.
Наличие на складе: Ожидается поступление.

Описание: What is Violent Communication?
If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication."
What is Nonviolent Communication? Nonviolent Communication is the integration of four things:
- Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity

- Language: understanding how words contribute to connection or distance

- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all

- Means of influence: sharing "power with others" rather than using "power over others"
Nonviolent Communication serves our desire to do three things:
- Increase our ability to live with choice, meaning, and connection

- Connect empathically with self and others to have more satisfying relationships

- Sharing of resources so everyone is able to benefit

National Image: China`s Communication of Cultural Symbols

Автор: Meng Xiangfei
Название: National Image: China`s Communication of Cultural Symbols
ISBN: 9811531463 ISBN-13(EAN): 9789811531460
Издательство: Springer
Рейтинг:
Цена: 13974.00 р.
Наличие на складе: Поставка под заказ.

Описание: This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Поставка под заказ.

Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Tell It Like It Is

Автор: Triece
Название: Tell It Like It Is
ISBN: 1611171539 ISBN-13(EAN): 9781611171532
Издательство: Mare Nostrum (Eurospan)
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Цена: 9148.00 р.
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Описание: In <em>Tell It Like It Is</em>, Mary E. Triece brings to light a lesser known yet influential social movement of the late 1960s and early 1970s—the welfare rights movement, led and run largely by poor black mothers in the National Welfare Rights Organization (NWRO). Her study combines theory and critical analysis to explore rhetorical strategies and direct actions women employed as they argued for fair welfare legislation in both formal policy debates and in the streets. Triece focuses on how welfare recipients spoke for themselves in forums often marked by widely held stereotypes.<br><br>Triece explains the influence of racism on welfare legislation throughout the early 1900s and explores how welfare recipients cultivated agency while challenging stereotypes such as the ""welfare cheat"" and the ""welfare mother."" To illuminate her study, Triece uses historical documents including pamphlets, flyers, position statements, and convention materials. She examines the official newspaper of the NWRO, the <em>Welfare Fighter</em>, and draws on the congressional testimonies of welfare recipients, providing the first in-depth look at the ways that these women represented themselves in this formal political forum.<br><br><em>Tell It Like It Is</em> presents an interdisciplinary study touching on communication, rhetoric, politics, feminist theory, and the intersections of race, class, gender, and sexuality. It also engages in ongoing scholarly debate regarding language, knowledge, reality, and the potential for social change. Triece contributes to each of these disciplines as she explores how a marginalised and beleaguered people managed to mobilise a nationwide movement.

Tell It Like It Is

Автор: Triece
Название: Tell It Like It Is
ISBN: 1611171547 ISBN-13(EAN): 9781611171549
Издательство: Mare Nostrum (Eurospan)
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Цена: 4158.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In <em>Tell It Like It Is</em>, Mary E. Triece brings to light a lesser known yet influential social movement of the late 1960s and early 1970s—the welfare rights movement, led and run largely by poor black mothers in the National Welfare Rights Organization (NWRO). Her study combines theory and critical analysis to explore rhetorical strategies and direct actions women employed as they argued for fair welfare legislation in both formal policy debates and in the streets. Triece focuses on how welfare recipients spoke for themselves in forums often marked by widely held stereotypes.<br><br>Triece explains the influence of racism on welfare legislation throughout the early 1900s and explores how welfare recipients cultivated agency while challenging stereotypes such as the ""welfare cheat"" and the ""welfare mother."" To illuminate her study, Triece uses historical documents including pamphlets, flyers, position statements, and convention materials. She examines the official newspaper of the NWRO, the <em>Welfare Fighter</em>, and draws on the congressional testimonies of welfare recipients, providing the first in-depth look at the ways that these women represented themselves in this formal political forum.<br><br><em>Tell It Like It Is</em> presents an interdisciplinary study touching on communication, rhetoric, politics, feminist theory, and the intersections of race, class, gender, and sexuality. It also engages in ongoing scholarly debate regarding language, knowledge, reality, and the potential for social change. Triece contributes to each of these disciplines as she explores how a marginalised and beleaguered people managed to mobilise a nationwide movement.

Europe in the Media

Автор: Kevin Deirdre, European Institute for the Media
Название: Europe in the Media
ISBN: 113899359X ISBN-13(EAN): 9781138993594
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This bk is an attempt to address th subject of "Europe" as a concept whch has arisen in th wake of th formation of th European Union. Covers"Europeanization" by reference to th way this concept appears in th media all th participatg countries, & compares

Political socialization in a media-saturated world

Название: Political socialization in a media-saturated world
ISBN: 1433125714 ISBN-13(EAN): 9781433125713
Издательство: Peter Lang
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Цена: 11400.00 р.
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Описание: The studies that comprise Political Socialization in a Media Saturated World synthesize, question, and update our knowledge of political socialization that has accumulated over the past 40 years of related research. The scholarship advances innovative theoretical perspectives and develops new models of the socialization process that revolve around the key social structures of family, media, peers, and school. The Hierarchy Model of Political Socialization, in particular, provides a comprehensive conceptual framework for organizing and analyzing youth responses to the political. With research that spans multiple election cycles across nearly a decade, and data drawn from a national panel study that allows for cross-generational comparison, the findings and models of political socialization presented provide the most comprehensive and in-depth examination of youth political socialization that exists to date. This book provides a foundation and research agenda for examining the Millennial generation in the coming years as these citizens mature to adults and become the driving force of society and our polity.

Communication Campaigns and National Integration in China`s Market Economy Era

Автор: Yanru Chen
Название: Communication Campaigns and National Integration in China`s Market Economy Era
ISBN: 9812877320 ISBN-13(EAN): 9789812877321
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context.

Communication Campaigns and National Integration in China`s Market Economy Era

Автор: Yanru Chen
Название: Communication Campaigns and National Integration in China`s Market Economy Era
ISBN: 9811012962 ISBN-13(EAN): 9789811012969
Издательство: Springer
Рейтинг:
Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context.

International Political Economy and Mass Communication in Chile

Автор: Matt Davies
Название: International Political Economy and Mass Communication in Chile
ISBN: 0333732774 ISBN-13(EAN): 9780333732779
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This text develops an approach to international political economy that focuses on culture. It examines Chilean communication scholarship as it developed under shifting political regimes and changing international political economic relations.


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