Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
Автор: Meng Xiangfei Название: National Image: China`s Communication of Cultural Symbols ISBN: 9811531498 ISBN-13(EAN): 9789811531491 Издательство: Springer Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Triece Название: Tell It Like It Is ISBN: 1611171539 ISBN-13(EAN): 9781611171532 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9148.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In <em>Tell It Like It Is</em>, Mary E. Triece brings to light a lesser known yet influential social movement of the late 1960s and early 1970s—the welfare rights movement, led and run largely by poor black mothers in the National Welfare Rights Organization (NWRO). Her study combines theory and critical analysis to explore rhetorical strategies and direct actions women employed as they argued for fair welfare legislation in both formal policy debates and in the streets. Triece focuses on how welfare recipients spoke for themselves in forums often marked by widely held stereotypes.<br><br>Triece explains the influence of racism on welfare legislation throughout the early 1900s and explores how welfare recipients cultivated agency while challenging stereotypes such as the ""welfare cheat"" and the ""welfare mother."" To illuminate her study, Triece uses historical documents including pamphlets, flyers, position statements, and convention materials. She examines the official newspaper of the NWRO, the <em>Welfare Fighter</em>, and draws on the congressional testimonies of welfare recipients, providing the first in-depth look at the ways that these women represented themselves in this formal political forum.<br><br><em>Tell It Like It Is</em> presents an interdisciplinary study touching on communication, rhetoric, politics, feminist theory, and the intersections of race, class, gender, and sexuality. It also engages in ongoing scholarly debate regarding language, knowledge, reality, and the potential for social change. Triece contributes to each of these disciplines as she explores how a marginalised and beleaguered people managed to mobilise a nationwide movement.
Автор: Triece Название: Tell It Like It Is ISBN: 1611171547 ISBN-13(EAN): 9781611171549 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4158.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In <em>Tell It Like It Is</em>, Mary E. Triece brings to light a lesser known yet influential social movement of the late 1960s and early 1970s—the welfare rights movement, led and run largely by poor black mothers in the National Welfare Rights Organization (NWRO). Her study combines theory and critical analysis to explore rhetorical strategies and direct actions women employed as they argued for fair welfare legislation in both formal policy debates and in the streets. Triece focuses on how welfare recipients spoke for themselves in forums often marked by widely held stereotypes.<br><br>Triece explains the influence of racism on welfare legislation throughout the early 1900s and explores how welfare recipients cultivated agency while challenging stereotypes such as the ""welfare cheat"" and the ""welfare mother."" To illuminate her study, Triece uses historical documents including pamphlets, flyers, position statements, and convention materials. She examines the official newspaper of the NWRO, the <em>Welfare Fighter</em>, and draws on the congressional testimonies of welfare recipients, providing the first in-depth look at the ways that these women represented themselves in this formal political forum.<br><br><em>Tell It Like It Is</em> presents an interdisciplinary study touching on communication, rhetoric, politics, feminist theory, and the intersections of race, class, gender, and sexuality. It also engages in ongoing scholarly debate regarding language, knowledge, reality, and the potential for social change. Triece contributes to each of these disciplines as she explores how a marginalised and beleaguered people managed to mobilise a nationwide movement.
Автор: Kevin Deirdre, European Institute for the Media Название: Europe in the Media ISBN: 113899359X ISBN-13(EAN): 9781138993594 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This bk is an attempt to address th subject of "Europe" as a concept whch has arisen in th wake of th formation of th European Union. Covers"Europeanization" by reference to th way this concept appears in th media all th participatg countries, & compares
Описание: This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context.
Описание: This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context.
Описание: This text develops an approach to international political economy that focuses on culture. It examines Chilean communication scholarship as it developed under shifting political regimes and changing international political economic relations.
Автор: C. Archetti Название: Explaining News ISBN: 1349384372 ISBN-13(EAN): 9781349384372 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It develops a new multidisciplinary framework to explain news that brings together previously distinct levels of analysis: the micro level of the individual decisions made by journalists, the organizational environment of the news organization, national social and political contexts, the macro level of international relations.
Название: Communication and Peace ISBN: 113801804X ISBN-13(EAN): 9781138018044 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This interdisciplinary edited volume provides a state-of-the-art overview and analysis of the use of communication in resolving conflicts, with a focus on de-escalation and processes of peacebuilding and peace formation.
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