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Social Media for Small Business: Marketing Strategies for Business Owners, Iseli Franziska


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Цена: 2455.00р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
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При оформлении заказа до: 2025-09-09
Ориентировочная дата поставки: начало Ноября

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Автор: Iseli Franziska
Название:  Social Media for Small Business: Marketing Strategies for Business Owners
ISBN: 9780730390329
Издательство: Wiley
Классификация:
ISBN-10: 0730390322
Обложка/Формат: Paperback
Страницы: 240
Вес: 0.67 кг.
Дата издания: 05.04.2021
Язык: English
Размер: 22.61 x 14.99 x 2.03 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Marketing strategies for business owners
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание:

Discover how social media can transform your business and help you attract more customers

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:

  • Effective marketing strategies to get more out of your social media efforts.
  • Systems to bring structure into your entire marketing approach.
  • Tools to make your brand irresistible across your customer touchpoints.
  • Case studies to highlight the application of the books principles to the real-world
  • Practical strategies you can put in place immediately to see a rapid return on investment

Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.




TOEFL Strategies and Tips + MP3 CDs, 2nd Edition

Автор: Sharpe Ph. D. Pamela
Название: TOEFL Strategies and Tips + MP3 CDs, 2nd Edition
ISBN: 1438075669 ISBN-13(EAN): 9781438075662
Издательство: Simon&Schuster UK
Рейтинг:
Цена: 2924.00 р.
Наличие на складе: Нет в наличии.

Описание: An internationally recognized ESL teacher and TOEFL test-taking advisor presents detailed, step-by-step coaching designed to help students succeed on the Test of English as a Foreign Language.

  • An opening Orientation chapter discusses the TOEFL's five test areas, explains how they are scored, and offers a general test preparation plan
  • Subsequent chapters set forth detailed strategies and exercises for success in all five test sections of both the iBT and the ITP TOEFL: : Reading, Listening, Speaking, Structure, and Writing
  • Accompanying MP3 CDs complement all of the book's test strategies
  • All audio material contained on the compact discs is also presented in printed form in the book's Audioscripts section
  • Answer Keys for all questions appear at the back of the book
    This book helps students prepare for the TOEFL before they take the test, and it helps them outsmart the TOEFL while they are actually taking the test. The book and MP3 CD program offer valuable TOEFL test preparation when used alone, and it is even more effective when used with Barron's TOEFL iBT, Test of English as a Foreign Language with CD-ROM and Audio CDs, 14th Edition (978-1-4380-7282-1).
  • Superintelligence: Paths, Dangers, Strategies

    Автор: Bostrom Nick
    Название: Superintelligence: Paths, Dangers, Strategies
    ISBN: 0198739834 ISBN-13(EAN): 9780198739838
    Издательство: Oxford Academ
    Рейтинг:
    Цена: 1978.00 р.
    Наличие на складе: Есть у поставщика Поставка под заказ.

    Описание: This seminal book injects the topic of superintelligence into the academic and popular mainstream. What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? In a tour de force of analytic thinking, Bostrom lays a foundation for understanding the future of humanity and intelligent life.

    Professional English in Use Marketing Book with answers

    Автор: Cate Farrall, Marianne Lindsley
    Название: Professional English in Use Marketing Book with answers
    ISBN: 0521702690 ISBN-13(EAN): 9780521702690
    Издательство: Cambridge University Press
    Рейтинг:
    Цена: 7441.00 р.
    Наличие на складе: Есть у поставщика Поставка под заказ.

    Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

    E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques

    Название: E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques
    ISBN: ISBN-13(EAN): 9798612259114
    Издательство: Неизвестно
    Цена: 3267.00 р.
    Наличие на складе: Есть у поставщика Поставка под заказ.

    Ielts Prep Plus 2019-2020: 8 Practice Tests + Proven Strategies + Online + Audio

    Автор: Kaplan Test Prep
    Название: Ielts Prep Plus 2019-2020: 8 Practice Tests + Proven Strategies + Online + Audio
    ISBN: 1506237371 ISBN-13(EAN): 9781506237374
    Издательство: Kaplan & Barrons
    Рейтинг:
    Цена: 3787.00 р.
    Наличие на складе: Нет в наличии.

    Описание: Kaplan's IELTS Prep Plus 2019-2020 provides in-depth review, test-taking strategies, and exam-like practice for all four sections of the Academic and General Training IELTS tests. Our guide includes audio tracks to help you practice your listening skills, as well as personalized score reports to help you focus your study.

    The Best Review

    • Eight full-length practice tests: six Academic IELTS and two General Training IELTS so you can prepare for both versions of the test
    • Practice questions with detailed answer explanations
    • In-depth review of the content and abilities tested on each section of the test, along with Kaplan's proven methods and skill-building strategies
    • CD with audio tracks for test-like Listening practice
    • Exclusive interactive online centre with score reports, mock interviews, and audio tracks
    • Content is updated and revised so you have the most up-to-date test information
    Expert Guidance
    • We know the test: the Kaplan team ensures our practice questions and study materials are true to the exam
    • Our books and practice questions are written by experts who know students--every explanation is written to help you learn
    • We invented test prep--Kaplan (www.kaptest.com) has been helping students for 80 years, and our proven strategies have helped legions of students achieve their dreams

    Each year, hundreds of thousands of people in over 140 countries worldwide take the IELTS exam in order to demonstrate English-language proficiency. The exam, which tests listening, reading, writing, and speaking skills, is used for entrance into universities, nonacademic business settings, and as a part of immigration applications for permanent residence or citizenship in several English-speaking countries. The IELTS is an approved English-language test for U.S. and UK naturalization and visa applications.
    The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

    Автор: Scott David Meerman
    Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
    ISBN: 1119651549 ISBN-13(EAN): 9781119651543
    Издательство: Wiley
    Рейтинг:
    Цена: 3008.00 р.
    Наличие на складе: Нет в наличии.

    Описание:

    The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

    In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

    An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

    The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

    • Incorporate the new rules that will keep you ahead of the digital marketing curve
    • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
    • Use web-based communication technologies to their fullest potential
    • Gain valuable insights through compelling case studies and real-world examples
    • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

    The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

    Instagram Marketing and Advertising for Small Business Owners in 2019: The 5 Step Insta-Profit Formula to Create a Winning Social Media Strategy, Grow

    Автор: Warner Mark
    Название: Instagram Marketing and Advertising for Small Business Owners in 2019: The 5 Step Insta-Profit Formula to Create a Winning Social Media Strategy, Grow
    ISBN: 1951999304 ISBN-13(EAN): 9781951999308
    Издательство: Неизвестно
    Рейтинг:
    Цена: 2062.00 р.
    Наличие на складе: Есть у поставщика Поставка под заказ.

    Описание:

    Do you want to know if Instagram can help you get more clients and revenue?
    You're posting a lot, but don't seem to be getting any engagement
    Or you want to use Instagram for your Business, but you don t have a lot of time and money.

    Then keep reading...

    As a small business owner, you have a lot of work to do. The days always seem too short to get everything done.

    You see that other small businesses are making Instagram Marketing work, and of course you don t want to miss out on the great potential any longer.

    Maybe you already posted some photos on Instagram, but you are missing some critical information to turn your effort into profit. Or you are missing the essential and necessary guidelines to start successfully from scratch.

    The The-5 step-Insta-Profit-Formula is designed to give your Instagram Marketing for your small business a jumpstart. No need to figure everything out yourself.

    Here s a tiny fraction of what you ll discover in Instagram Marketing and Advertising for Small Business Owners in 2019

    • The ideal frequency of your posts to generate the maximum amount of visibility while saving your time (page 42)
    • The Insta-Client-Brain-Scanner , so you know exactly what to post and what to sell. Get this wrong and all your time and money is wasted (page 16)
    • Decide, if it s worth to use this recently launched Instagram service and become an early adaptor to get all the eyeballs pointed at your business (page 81)
    • The type of posts which will ruin your business, make these mistakes and you will be ignored (page 45)
    • What to use in 2019 on Instagram for highest visibility, photos or videos, and the statistics might surprise you (page 79)
    • How to professionally handle complaints in comments, to prevent damage to your business (page 52)
    • Don t apply this popular trend and harm your image. Prevent losing money, because this trend only works for big companies (page 53)
    • 5 ways to attract more followers, without reaching out to expensive influencers (page 29)
    • Insider tips to select the best #hashtags for under your posts, including this revenue killing mistake you should always avoid (page 33)
    • The most popular type of Instagram Post according to recent 2019 statistics, using this type of post can increase your Instagram Marketing results big time (page 37)
    • 5 ways to leverage the popular Instagram Story feature for your business (page 39)
    • The Troll-Neutralizer , how you can protect your Instagram Profile against trolls and how to even use them to your advantage (page 50)
    • Use this often overlooked, low-cost and easy method to increase engagement (page 57)
    • The main tool to improve your Instagram Ads for more profit (page 72)
    • When and how to create Shoppable Posts on Instagram (page 67)
    • The Instagram Algorithm hacked for 2019, so you can fully leverage it against the competition (page 84)
    • How to enable and leverage Facebook Pixel for better insight and to optimize your Instagram Ads (page 75)

    And much, much more....

    Even if you have zero experience on Social Media, the 5-Step-Insta-Profit-Formula will guide you step-by-step on how and what to post.

    It s time to reap the benefits Instagram can have for your business.

    Scroll up and click Add to Cart to get back your time and increase your profits.

    Instagram Marketing and Advertising for Small Business Owners in 2019: The 5 Step Insta-Profit Formula to Create a Winning Social Media Strategy, Grow

    Автор: Warner Mark
    Название: Instagram Marketing and Advertising for Small Business Owners in 2019: The 5 Step Insta-Profit Formula to Create a Winning Social Media Strategy, Grow
    ISBN: 195199941X ISBN-13(EAN): 9781951999414
    Издательство: Неизвестно
    Рейтинг:
    Цена: 2752.00 р.
    Наличие на складе: Есть у поставщика Поставка под заказ.

    Описание: Learn what`s new in treatment planning, technology, and techniques in brachytherapy from the world`s leading researchers and clinicians with the latest book on brachytherapy in modern clinics. This new volume includes chapters on HDR and LDR brachytherapy for the prostate; general planning and model-based dose calculation algorithms; intensity-modulated brachytherapy; and more.

    Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

    Автор: Levinson Jay Conrad
    Название: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
    ISBN: 0618785914 ISBN-13(EAN): 9780618785919
    Издательство: HarperCollins USA
    Цена: 2111.00 р.
    Наличие на складе: Есть у поставщика Поставка под заказ.

    Описание: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

    * strategies for marketing on the Internet (explaining when and precisely how to use it)

    * tips for using new technology, such as podcasting and automated marketing

    * programs for targeting prospects and cultivating repeat and referral business

    * management lessons in the age of telecommuting and freelance employees

    Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.

    Small Business Marketing Strategies All-In-One for Dummies

    Автор: Consumer Dummies
    Название: Small Business Marketing Strategies All-In-One for Dummies
    ISBN: 1119236916 ISBN-13(EAN): 9781119236917
    Издательство: Wiley
    Рейтинг:
    Цена: 3642.00 р.
    Наличие на складе: Есть у поставщика Поставка под заказ.

    Описание:

    Transform your small business into a revenue-generating machine with this step-by-step marketing resource

    Running a small business is a fun and rewarding experience. It's even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen.

    In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company's next marketing campaign. But don't worry--with Dummies, it's all about learning made easy.

    You'll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you'll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest.

    In this book, you will:

    • Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals
    • Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing
    • Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix
    • Evolve past gut instincts and measure your results with hard data and reliable metrics

    Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It's a must-read for any small business owner trying to grow their company.

    Social Media Field Guide: Discover the Strategies, Tactics and Tools for Successful Social Media Marketing

    Автор: Neher Krista
    Название: Social Media Field Guide: Discover the Strategies, Tactics and Tools for Successful Social Media Marketing
    ISBN: 098302863X ISBN-13(EAN): 9780983028635
    Издательство: Неизвестно
    Цена: 3267.00 р.
    Наличие на складе: Есть у поставщика Поставка под заказ.

    Описание: The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success.The social media field guide is your companion to social media success. The field guide is comprised of two main components: The Map and The Compass.The map is your social media plan, and the field guide includes a step-by-step process for creating a solid social media plan. Don't struggle aimlessly through social media - use the proven planning method outlined in this book.The compass represents the directions that your social media plan can take. This section covers more social media tools than you knew existed - blogs, webinars, social news, Facebook, LinkedIn, mobile, discussion forums, review sites and many more. The compass includes 8 directions for your social media plan:1. Publishing2. Sharing3. Social Networks4. Microblogs (Twitter)5. Collaboration and Co-creation6. Discussion and Review7. Public Relations8. Mobile

    Express Series: English for Marketing and Advertising

    Автор: Gore, Sylee
    Название: Express Series: English for Marketing and Advertising
    ISBN: 0194579182 ISBN-13(EAN): 9780194579186
    Издательство: Oxford University Press
    Рейтинг:
    Цена: 603.00 р.
    Наличие на складе: Нет в наличии.

    Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.


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