Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World, Mora Pierre
Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Название: Positioning and Branding Tourism Destinations for Global Competitiveness ISBN: 1522572538 ISBN-13(EAN): 9781522572534 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Описание: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism.Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.
Автор: van der Grinten Jaap Название: Positioning the Brand ISBN: 0415665191 ISBN-13(EAN): 9780415665193 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
Описание: Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
Автор: Mora, Pierre Название: Wine positioning ISBN: 3319244795 ISBN-13(EAN): 9783319244792 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
Автор: Karin Pennemann Название: Retail Internationalization in Emerging Countries ISBN: 3834944912 ISBN-13(EAN): 9783834944917 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Автор: James, Melanie (university Of Newcastle, Australia) Название: Positioning theory and strategic communication ISBN: 1138497363 ISBN-13(EAN): 9781138497368 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.
Автор: Gil Pechuan Ignacio Название: Strategies in E-Business ISBN: 146148183X ISBN-13(EAN): 9781461481836 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.
Автор: Ignacio Gil-Pechu?n; Daniel Palacios-Marqu?s; Mart Название: Strategies in E-Business ISBN: 1489978607 ISBN-13(EAN): 9781489978608 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.
Описание: Explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. The book features research on a wide range of topics, including business strategy, marketing strategies, and organisational culture.
Описание: Taking the Qinghai–Tibet Railway as an example, this book introduces intelligent processing for Global Positioning Data (GPS) data. Combining theory with practical applications, it provides essential insights into the Chinese Qinghai–Tibet Railway and novel methods of data processing for GPS satellite positioning, making it a valuable resource for all those working with train control systems, train positioning systems, satellite positioning, and intelligent data processing. As satellite positioning guarantees the safe and efficient operation of train control systems, it focuses on how to best process the GPS data collected, including methods for error detection, reduction and information fusion.
Название: The Palgrave handbook of wine industry economics ISBN: 3319986325 ISBN-13(EAN): 9783319986326 Издательство: Springer Рейтинг: Цена: 34937.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry.
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