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Neoliberalism in the Tourism and Hospitality Sector, Nadda Vipin, Bilan Sahidi, Azam Muhammad


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Автор: Nadda Vipin, Bilan Sahidi, Azam Muhammad
Название:  Neoliberalism in the Tourism and Hospitality Sector
ISBN: 9781522587217
Издательство: Mare Nostrum (Eurospan)
Классификация:



ISBN-10: 1522587217
Обложка/Формат: Paperback
Страницы: 264
Вес: 0.46 кг.
Дата издания: 13.12.2018
Язык: English
Размер: 25.40 x 17.81 x 1.40 cm
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: Provides innovative insights into the adoption of glocalization as a measure to mitigate the threats posed by globalization within the travel and tourism industries. The book is designed for policymakers, researchers, government officials, and marketers considering glocalization as a means to sustain the relevancy of local business and trade.


Hospitality and Tourism Marketing: A global perspective

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 9508.00 р. 13583.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Niche tourism

Автор: Marina Novelli
Название: Niche tourism
ISBN: 113813256X ISBN-13(EAN): 9781138132566
Издательство: Taylor&Francis
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Цена: 29093.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Niche Tourism examines one of the fastest growing areas within the tourism sector.

This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world.

Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.

Hospitality Security

Автор: Clifton
Название: Hospitality Security
ISBN: 1439874360 ISBN-13(EAN): 9781439874363
Издательство: Taylor&Francis
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Цена: 8709.00 р.
Наличие на складе: Поставка под заказ.

Описание: A security director must have knowledge of criminal and civil law, risk and personnel management, budgeting and finance, and a host of other areas in order to be effective. Hospitality Security: Managing Security in Today’s Hotel, Lodging, Entertainment, and Tourism Environment provides experience-based, proven methods for preventing and resolving the challenges faced by today’s hospitality practitioner.Designed for both novice security professionals and industry veterans in need of a reference, the book covers: Risk assessment, where threats and vulnerabilities are calculated with probabilities to determine risk The security plan, where you decide how to apply various layers of control to mitigate the risks Budgeting: the amount of money available to implement the plan determines the next step Policies: how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Staffing: scheduling, wages, deployment, and contract security Training, including specialized topics such as use of force and bike patrol Physical security and patrol procedures Alarm and camera systems and various software programs Emergency procedures and response Investigations, interviews, and crime analysis Executive skills: learning from proven leadership styles Ideal for novices and veterans alike, this accessible, reader-friendly primer enables security directors to evaluate what risks are inherent to hospitality environments, analyze those risks through threat and vulnerability assessments, and develop methods to mitigate or eliminate them—all the while keeping customers and personnel safe and improving the bottom line.

Human Resource Management for the Event Industry

Автор: Van Der Wagen Merilynn
Название: Human Resource Management for the Event Industry
ISBN: 0415727820 ISBN-13(EAN): 9780415727822
Издательство: Taylor&Francis
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Цена: 9492.00 р.
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Описание:

Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from sporting to arts to business events.

Since the first edition, there have been many important developments in this field and this second edition has been completely revised and updated in the following ways:

  • extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All explored specifically within the Events Industry
  • extended volunteer chapter, including new material on ethics, volunteer motivation and satisfaction.
  • a new chapter on Internal Communications, looks at how an effective internal communication plan can be achieved which is a critical part of HR strategy in the unique event environment.
  • updated and new international case studies throughout to explore key issues and show real life applications of HRM in the Events Industry.
  • supported with new lecturer and students online resources including: power point slides, suggested answers to review questions, web & video links to additional resources and a student test bank.

Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.

Worldwide Destinations: The geography of travel and tourism

Автор: Boniface Brian
Название: Worldwide Destinations: The geography of travel and tourism
ISBN: 1138901814 ISBN-13(EAN): 9781138901810
Издательство: Taylor&Francis
Рейтинг:
Цена: 7442.00 р.
Наличие на складе: Поставка под заказ.

Описание: Worldwide Destinations: The Geography of Travel and Tourism 7th edition, is an invaluable resource for studying every destination in the world, by explaining tourism demand, evaluating the many types of tourist attractions and examining the trends that may shape the future geography of tourism.

Tourism, Hospitality and Digital Transformation

Автор: Tajeddini Kayhan
Название: Tourism, Hospitality and Digital Transformation
ISBN: 036715000X ISBN-13(EAN): 9780367150006
Издательство: Taylor&Francis
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Цена: 6583.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

The Routledge Handbook of Tourism Research

Автор: Hsu
Название: The Routledge Handbook of Tourism Research
ISBN: 0789037041 ISBN-13(EAN): 9780789037046
Издательство: Taylor&Francis
Рейтинг:
Цена: 33686.00 р.
Наличие на складе: Поставка под заказ.

Описание: Provides a review and analysis of Tourism Research. This book is organised around topical themes and moves logically with a review of the beginnings of tourism research, to a discussion of emerging forms of tourism and future direction, which are supported with numerous international examples from the planning and development stage.

Handbook of research on social media applications for the tourism and hospitality sector

Название: Handbook of research on social media applications for the tourism and hospitality sector
ISBN: 1799819477 ISBN-13(EAN): 9781799819479
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 39640.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

Sustainability in Hospitality and Tourism Sector

Автор: Merly Fiscal Arjona
Название: Sustainability in Hospitality and Tourism Sector
ISBN: 1774072653 ISBN-13(EAN): 9781774072653
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 23978.00 р.
Наличие на складе: Нет в наличии.

Описание: Explains the ways in which people can achieve sustainability in the hospitality and tourism industry. The book also offers an introduction to sustainability, the principles to be followed to achieve sustainability in the hospitality industry, management of sustainability, and strategic marketing.

Hospitality Marketing

Автор: Bowie David
Название: Hospitality Marketing
ISBN: 1138927481 ISBN-13(EAN): 9781138927483
Издательство: Taylor&Francis
Рейтинг:
Цена: 9186.00 р.
Наличие на складе: Поставка под заказ.

Описание:

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

This 3rd Edition has been updated to include:

  • Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
  • Updated online resources including: power point slides, test bank of questions, web links and additional case studies
  • New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
  • New discussion questions to consolidate student learning at the end of each chapter.
City Branding and Promotion

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Research Methods in Tourism, Hospitality and Events Management

Автор: Paul R Brunt et al
Название: Research Methods in Tourism, Hospitality and Events Management
ISBN: 1473919150 ISBN-13(EAN): 9781473919150
Издательство: Sage Publications
Рейтинг:
Цена: 9979.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.


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