Описание: Get a toolkit for buying and distilling all the best practice tools for professional buying and negotiating with this simple, jargon-free framework.
Автор: Gunnar Wiedenfels Название: Trust of Potential Buyers in New Entrepreneurial Ventures ISBN: 3834916730 ISBN-13(EAN): 9783834916730 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The concept of customer loyalty has come to play an important role in established businesses. It is a well-known fact that a higher level of customer loyalty leads to greater company success. As a result, instruments of Relationship Marketing and the role played by trust and the creation of trust are becoming increasingly important. This is also the case with young enterprises: Brinkmann, for example, has ascertained that customer loyalty can contribute to success even in the early stages of company development. However, the role played by trust in this process until now appears to have been insufficiently researched. There is agreement on principle that trust is also important for New Entrepreneurial Ventures. There is, however, a lack of clarity with regard to a suitable concept of trust so that Welter und Smallbone (2006) declare a need for greater conceptual clarity with respect to the various forms of trust and the interrelationships between them . A series of studies is in fact already available in which theoretical models of trust are discussed; however, the scientific discussion has hitherto particularly lacked a broad empirical validation of the models considered. It would therefore be interesting to recognise which individual factors empirically influence a trust or trust development model in order to derive specific information for the companies involved in different industries or business phases. This is exactly where this dissertation by Gunnar Wiedenfels starts off."
Автор: Ulrich Weigel; Marco Ruecker Название: The Strategic Procurement Practice Guide ISBN: 331957650X ISBN-13(EAN): 9783319576503 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This practice guide on procurement strategy brings together methods and tools used by global purchasers across different industries. The authors lay major focus on the themes of global sourcing, risk management, and the dynamic topic of negotiation strategy.
Автор: Golsorkhi Название: Cambridge Handbook of Strategy as Practice ISBN: 1107421497 ISBN-13(EAN): 9781107421493 Издательство: Cambridge Academ Рейтинг: Цена: 5544.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This extended and thoroughly updated second edition introduces researchers and students to the growing range of theoretical and methodological perspectives being developed in the vibrant field of strategy as practice. With new authors and additional chapters, it summarizes recent developments in the field while presenting a clear agenda for future research.
Описание: Countless dollars and hours are invested annually building and revising strategic plans. Some get placed on a bookshelf only to gather dust until it’s time to plan again. Others get started, but far too many plans fail to be fully implemented. Effective leaders understand that it requires more than building a plan—structure and systems also play a huge role and often dictate success. Strategic Integration challenges leaders to think beyond strategic planning and focus on essential elements for successfully implementing strategy. The book serves as a blueprint for taking a vision or plan and guiding it to fruition. The framework, examples, worksheets and other practical resources provided should change the way you view and implement change—making it less daunting and achievable.
Описание: This book presents the latest developments concerning techniques, tools, and methodologies in supply chain ecosystems. The book is chiefly intended to meet the needs of two sectors: firstly, the academic sector, so as to familiarize students, professors, and researchers with the tools that are now being used to optimize supply chains;
Автор: Garcнa-Alcaraz Jorge Luis, Sбnchez-Ramнrez Cuauhtйmoc, Avelar-Sosa Liliana Название: Techniques, Tools and Methodologies Applied to Global Supply Chain Ecosystems ISBN: 3030264904 ISBN-13(EAN): 9783030264901 Издательство: Springer Рейтинг: Цена: 22359.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest developments concerning techniques, tools, and methodologies in supply chain ecosystems. The book is chiefly intended to meet the needs of two sectors: firstly, the academic sector, so as to familiarize students, professors, and researchers with the tools that are now being used to optimize supply chains;
Автор: Booth Caroline Название: Strategic Procurement ISBN: 0749472286 ISBN-13(EAN): 9780749472283 Издательство: Неизвестно Рейтинг: Цена: 8401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Harness the value of key suppliers and third-party spend with this accessible examination of the critical value of procurement to business.
Название: Cross-disciplinary perspectives of management ISBN: 1838672508 ISBN-13(EAN): 9781838672508 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides cross-disciplinary management research that integrates theories, concepts, and perspectives from two or more scientific disciplines. It aims to resolve complex theoretical problems within multiple industries, fields and areas of management including mergers, SMEs, hospitality, and healthcare.
Автор: Rainey David L Название: Visionary Strategic Leadership ISBN: 1623963141 ISBN-13(EAN): 9781623963149 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14137.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book represents a dramatic step forward in discussing the principles, processes, and practices of visionary strategic leadership. While most of the existing literature covers the subject from organizational and management perspectives, the book focuses on a holistic view of the corporation and all of the supporting entities and customers and stakeholders. The book addresses new theories, methods and practices that are in line with 21st century dynamics. The book is on the cutting edge of thought and practice. It discusses constructs based on the integration of the social, economic, ethical, technological and environmental considerations. Examples are taken from numerous industries in the U.S., Europe, Pacific Rim and South America. The book portrays the global phenomenon. The discussions are based on real world needs and expectations. There is a huge audience of executives, professionals and practitioners who need to understand the opportunities and challenges of today and in the future. There are scholars, professors and business leaders who will view these perspectives as real world approaches being practiced by global corporations today.
Автор: Mona Rashidirad Название: Cases on Strategic Management Issues in Contemporary Organizations ISBN: 1799816303 ISBN-13(EAN): 9781799816300 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32571.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice.
Cases on Strategic Management Issues in Contemporary Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.
Автор: Phillips Robert L. Название: Pricing and Revenue Optimization: Second Edition ISBN: 1503610004 ISBN-13(EAN): 9781503610002 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 10659.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.
With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.
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