New Frontiers in Hospitality and Tourism Management in Africa, Ngoasong Michael Z., Adeola Ogechi, Kimbu Albert N.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Описание: For the current multidisciplinary community of tourism and hospitality scholars, support for research methods has been disparate and uneven. In this Handbook, renowned experts fulfil a pressing need to outline, gather and resolve methodological issues within tourism and hospitality into one original, global and comprehensive work. With over 40 chapters by leading researchers, this Handbook allows for the exploration of new innovative ideas and presents future challenges in the field. Sharing their trusted methods and previous successes and failures, the authors cover various quantitative, qualitative and mixed-methods approaches, including sampling and knowledge transfer. Sections also explore the foundations of research and wider debates in tourism and hospitality, such as ethical issues and climate change. Compiling the most up-to-date methods from global research, this Handbook will be a key companion for post-graduate students. Established researchers of hospitality and tourism will find this Handbook to be an excellent concise read to assist in their continuing research.
Автор: Clifton Название: Hospitality Security ISBN: 1439874360 ISBN-13(EAN): 9781439874363 Издательство: Taylor&Francis Рейтинг: Цена: 8709.00 р. Наличие на складе: Поставка под заказ.
Описание: A security director must have knowledge of criminal and civil law, risk and personnel management, budgeting and finance, and a host of other areas in order to be effective. Hospitality Security: Managing Security in Today’s Hotel, Lodging, Entertainment, and Tourism Environment provides experience-based, proven methods for preventing and resolving the challenges faced by today’s hospitality practitioner.Designed for both novice security professionals and industry veterans in need of a reference, the book covers: Risk assessment, where threats and vulnerabilities are calculated with probabilities to determine risk The security plan, where you decide how to apply various layers of control to mitigate the risks Budgeting: the amount of money available to implement the plan determines the next step Policies: how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Staffing: scheduling, wages, deployment, and contract security Training, including specialized topics such as use of force and bike patrol Physical security and patrol procedures Alarm and camera systems and various software programs Emergency procedures and response Investigations, interviews, and crime analysis Executive skills: learning from proven leadership styles Ideal for novices and veterans alike, this accessible, reader-friendly primer enables security directors to evaluate what risks are inherent to hospitality environments, analyze those risks through threat and vulnerability assessments, and develop methods to mitigate or eliminate them—all the while keeping customers and personnel safe and improving the bottom line.
Описание: Worldwide Destinations: The Geography of Travel and Tourism 7th edition, is an invaluable resource for studying every destination in the world, by explaining tourism demand, evaluating the many types of tourist attractions and examining the trends that may shape the future geography of tourism.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919150 ISBN-13(EAN): 9781473919150 Издательство: Sage Publications Рейтинг: Цена: 9979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Marina Novelli Название: Niche tourism ISBN: 113813256X ISBN-13(EAN): 9781138132566 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Niche Tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Автор: Mucha Mkono Название: Positive Tourism in Africa ISBN: 1138369403 ISBN-13(EAN): 9781138369405 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Positive Tourism in Africa provides a crucial counter-narrative to the prevailing colonial and reductionist perspective on Africa`s tourism trajectory and future. It offers a uniquely optimistic outlook for tourism in Africa whilst acknowledging the many challenges that African countries continue to grapple with.
Автор: Judy Kepher Gona, Lucy Atieno Название: Sustainable Tourism Dialogues in Africa ISBN: 3110702460 ISBN-13(EAN): 9783110702460 Издательство: Walter de Gruyter Рейтинг: Цена: 16727.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book is about articulations of issues whose relevance for defining action for development in tourism has been brought forward by different stakeholders in tourism destinations. The dialogues first emerged during a series of monthly inter university seminars on sustainable tourism, hosted by universities in Kenya. Sustainable Tourism Dialogues in Africa seeks to encourage debate, while facilitating the development of both theoretical and practical foundations for managing tourism sustainably in destinations within Africa. Sustainability is not a fully developed perspective as a destination management system in Africa, and this is because it takes into account socio-political processes that pertain to stakeholder interaction in tourism. This book therefore captures key narratives on sustainable tourism in Africa, identifying main actors in destination context needed to bring about transformations, and presenting their politics and interests, as illustrative of the socio-political context for managing tourism responsibly in destinations. This consequently aims to create an understanding to bring about implementation efficiency in addressing developmental challenges through tourism. Each chapter covers a topical issue, such as tourism planning, tourism product development, and describes:
perceptions and priorities of people in destinations within Africa, in the sustainable management of tourism.
feasibility and acceptability of potential sustainable management solutions for tourism in destination contexts within Africa.
Sustainable Tourism Dialogues in Africa draws its thematic content from 30 monthly inter university seminars on sustainable tourism, running from 2017 to November 2019, involving participation of 17 universities in Kenya, as well as drawing interest from university students across East Africa. Students at each university selected seminar topics, and this strongly incorporates young people's perspectives on defining important issues for sustainable tourism in Africa. It therefore hints at the ideals for sustainable tourism that young people would want in tourism futures.
In 2017, the first monthly inter university seminar was held in Nairobi, and discussed the issue of tourism impacts. 2017 was the International Year for Sustainable Tourism, and STTA launches the monthly inter university seminar.
In 2018, the seminars pick consistency in participation, and attract partners, who are key destination actors for tourism, in select topics of their specialization. The seminars continue to facilitate dialogue between academia, government representatives, tourism students, non-governmental organizations, local communities, and private sector business in tourism.
By 2019, 30 seminar highlights have been published.
Each chapter grouping dialogue will comprise chapter contributions, research notes, and box section for each chapter, allowing for other destination stakeholder insights. Box section case studies to showcase chapter topics at specific case examples. Research notes will be a summarized scholarly review of presented thematic issues in the book.
The chapters will have contributions from research and professional networks at the Sustainable Tourism Africa Institute (www.sttakenya.org), which already has faculty participation from 17 universities in Kenya and private sector.
Some box section contribution will be from Network of Education in Sustainable Tourism (https://www.nest-tourism.org), which is a professional network for open dialogues in tourism, with regional representation of 6 countries from Africa, among others.
Автор: Judy Kepher Gona, Lucy Atieno Название: Sustainable Tourism Dialogues in Africa ISBN: 3110702568 ISBN-13(EAN): 9783110702569 Издательство: Walter de Gruyter Рейтинг: Цена: 23988.00 р. Наличие на складе: Нет в наличии.
Описание:
This book is about articulations of issues whose relevance for defining action for development in tourism has been brought forward by different stakeholders in tourism destinations. The dialogues first emerged during a series of monthly inter university seminars on sustainable tourism, hosted by universities in Kenya. Sustainable Tourism Dialogues in Africa seeks to encourage debate, while facilitating the development of both theoretical and practical foundations for managing tourism sustainably in destinations within Africa. Sustainability is not a fully developed perspective as a destination management system in Africa, and this is because it takes into account socio-political processes that pertain to stakeholder interaction in tourism. This book therefore captures key narratives on sustainable tourism in Africa, identifying main actors in destination context needed to bring about transformations, and presenting their politics and interests, as illustrative of the socio-political context for managing tourism responsibly in destinations. This consequently aims to create an understanding to bring about implementation efficiency in addressing developmental challenges through tourism. Each chapter covers a topical issue, such as tourism planning, tourism product development, and describes:
perceptions and priorities of people in destinations within Africa, in the sustainable management of tourism.
feasibility and acceptability of potential sustainable management solutions for tourism in destination contexts within Africa.
Sustainable Tourism Dialogues in Africa draws its thematic content from 30 monthly inter university seminars on sustainable tourism, running from 2017 to November 2019, involving participation of 17 universities in Kenya, as well as drawing interest from university students across East Africa. Students at each university selected seminar topics, and this strongly incorporates young people's perspectives on defining important issues for sustainable tourism in Africa. It therefore hints at the ideals for sustainable tourism that young people would want in tourism futures.
In 2017, the first monthly inter university seminar was held in Nairobi, and discussed the issue of tourism impacts. 2017 was the International Year for Sustainable Tourism, and STTA launches the monthly inter university seminar.
In 2018, the seminars pick consistency in participation, and attract partners, who are key destination actors for tourism, in select topics of their specialization. The seminars continue to facilitate dialogue between academia, government representatives, tourism students, non-governmental organizations, local communities, and private sector business in tourism.
By 2019, 30 seminar highlights have been published.
Each chapter grouping dialogue will comprise chapter contributions, research notes, and box section for each chapter, allowing for other destination stakeholder insights. Box section case studies to showcase chapter topics at specific case examples. Research notes will be a summarized scholarly review of presented thematic issues in the book.
The chapters will have contributions from research and professional networks at the Sustainable Tourism Africa Institute (www.sttakenya.org), which already has faculty participation from 17 universities in Kenya and private sector.
Some box section contribution will be from Network of Education in Sustainable Tourism (https://www.nest-tourism.org), which is a professional network for open dialogues in tourism, with regional representation of 6 countries from Africa, among others.
Автор: Van Der Wagen Merilynn Название: Human Resource Management for the Event Industry ISBN: 0415727820 ISBN-13(EAN): 9780415727822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from sporting to arts to business events.
Since the first edition, there have been many important developments in this field and this second edition has been completely revised and updated in the following ways:
extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All explored specifically within the Events Industry
extended volunteer chapter, including new material on ethics, volunteer motivation and satisfaction.
a new chapter on Internal Communications, looks at how an effective internal communication plan can be achieved which is a critical part of HR strategy in the unique event environment.
updated and new international case studies throughout to explore key issues and show real life applications of HRM in the Events Industry.
supported with new lecturer and students online resources including: power point slides, suggested answers to review questions, web & video links to additional resources and a student test bank.
Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Автор: Brotherton Bob Название: Researching Hospitality and Tourism ISBN: 1446287556 ISBN-13(EAN): 9781446287552 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.
Автор: Bowie David Название: Hospitality Marketing ISBN: 1138927481 ISBN-13(EAN): 9781138927483 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Поставка под заказ.
Описание:
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.
Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
This 3rd Edition has been updated to include:
Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing
Updated online resources including: power point slides, test bank of questions, web links and additional case studies
New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels
New discussion questions to consolidate student learning at the end of each chapter.
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