More than any other time in history, the First Lady now bears responsibilities tantamount to any high-ranking cabinet member.This fascinating book documents the growing presence of the presidents' wives in the communications strategies of the last three administrations, explaining why their involvement in a campaign has been critical to its survival. The book explores how the First Lady serves to persuade public opinion, make personal appeals to the public on behalf of the president, and promote initiatives that serve as uncontroversial frames for controversial policies.
The author delves into political discussions about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates or even the presidents themselves. The content features dozens of interviews with former White House staff and communications strategists; in-depth analysis of almost 1,700 public speeches made by Hillary Clinton, Laura Bush, and Michelle Obama; and surveys testing the effect of public relations strategies involving spouses on political opinion.
Название: 2016 us presidential campaign ISBN: 3319525980 ISBN-13(EAN): 9783319525983 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice.
Описание: This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.
Автор: Denton Robert E. Jr. Название: The 2020 Presidential Campaign: A Communications Perspective ISBN: 1538156342 ISBN-13(EAN): 9781538156346 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As he has done since 1992, Robert Denton gathers a diverse collection of communications scholars to analyze communication trends of the recent presidential campaign. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, debates, advertising, the use of new media, news coverage of the campaigns.
Описание: Appearing more than twenty years after the revolutions in Central and Eastern Europe, this book could not have come at a more appropriate time; a time to take stock not only of the changes but also the continuities in media systems of the region since 1989. To what extent are media institutions still controlled by political forces? To what extent are media markets operating in Central and Eastern Europe? Do media systems in Central and Eastern Europe resemble media systems in other parts of Europe? The answers to these questions are not the same for each country in the region. Their experience is not homogeneous. An international line up of distinguished experts and emerging scholars methodically examine the different economic, political, cultural, and transnational factors affecting developments in media systems across Central and Eastern Europe. Whereas earlier works in the media system tradition have, in the main, adopted the political framework of comparative politics, the authors argue that media systems are also cultural and economic institutions and there are other critical variables that might explain certain outcomes better. Topics discussed range from political economy to gender inequality to the study of ethno-cultural diversity. This unmatched volume gives you the unique opportunity to study the growing field of comparative media analysis across Eastern and Western Europe. A valuable resource that goes beyond the field of media and cultural analysis which media scholars as well as to area specialists should not go without!
Автор: Mihelj, Sabina Название: Central and eastern european media in comparative perspective ISBN: 1409435423 ISBN-13(EAN): 9781409435426 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the different economic, political, cultural, and transnational factors affecting developments in media systems across Central and Eastern Europe. This title argues that media systems are also cultural and economic institutions and there are other critical variables that might explain certain outcomes better.
Автор: Smith Название: Presidential Campaign Communication, 2nd Edition ISBN: 0745680224 ISBN-13(EAN): 9780745680224 Издательство: Wiley Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents.
Название: 2016 american presidential campaign and the news ISBN: 1498565115 ISBN-13(EAN): 9781498565110 Издательство: Неизвестно Рейтинг: Цена: 28278.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines issues such as fake news, media bias, visual meme depictions of the candidates, and social media as news during the 2016 presidential campaign. The contributors offer insights into how the campaign coverage affected the health of the American republic.
Автор: Denton, Robert E., Jr. Название: Political campaign communication in the 2016 presidential election ISBN: 1538110059 ISBN-13(EAN): 9781538110058 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 2532.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.
Название: Internet and the 2016 presidential campaign ISBN: 1498542980 ISBN-13(EAN): 9781498542982 Издательство: Bloomsbury Рейтинг: Цена: 6386.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign comprehensively examines how candidates, campaigns, and others used social media and the Internet throughout the 2016 election.
Описание: Discordant Democracy: Noise, Affect, Populism, and the Presidential Campaign paints a portrait of the political experience at a pivotal time in American political and social history. The modern political campaign is aestheticized and assimilated into mass culture, divorced from fact and policy, and nakedly tethered to emotional appeal. Through a multi-modal comparative examination of the sonic and emotional cultures of the 2008 and 2016 campaigns, Justin Patch raises critical queries about our affective relationship to modern politics and the impact of emotional campaigning on democracy. Discordant Democracy asks: how do campaign sounds affect us; what role do we the electorate play in creating and sustaining these sounds and affects; and what actions do they generate? Theories from anthropology, cognitive science, sound studies and philosophy are engaged to grapple with these questions and connect bombastic mass-mediated political events, campaign media and individual sonic experience. The analyses complicate notions of top-down campaigning, political spin, and enthusiastic millennial populism by examining our role in producing and animating political sounds through conversation, applause, laughter, media, and music.
Автор: Stuckey Mary E. Название: Voting Deliberatively: FDR and the 1936 Presidential Campaign ISBN: 0271066482 ISBN-13(EAN): 9780271066486 Издательство: NBN International Рейтинг: Цена: 5269.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An analysis of the constituent elements of Franklin Roosevelt`s 1936 presidential election campaign, all of which contributed to his victory then and have proved foundational for the way campaigns and politics more broadly are conducted now.
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