Digital Dawn in Adland: Transforming Australian Agencies, Crawford Robert
Автор: Tungate, Mark Название: Adland ISBN: 0749448377 ISBN-13(EAN): 9780749448370 Издательство: Kogan Page Рейтинг: Цена: 3160.00 р. Наличие на складе: Нет в наличии.
Описание: Offers an examination of advertising. This book examines developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging, and interactive campaigns. It features interviews with such names in advertising as Jean-Marie Dru and Sir Alan Parker.
Описание: This book offers both a road map and a vision of what being a scholar can be when reimagined in the digital era to enliven the public good. It discusses digital innovations in higher education as well as reflecting upon what these mean in an age of austerity.
Автор: Tungate Mark Название: Adland ISBN: 0749464313 ISBN-13(EAN): 9780749464318 Издательство: Kogan Page Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explore the advertising landscape from a global perspective.
Автор: Wided Batat Название: Digital Luxury: Transforming Brands and Consumer Experiences ISBN: 1526458934 ISBN-13(EAN): 9781526458933 Издательство: Sage Publications Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Автор: Wided Batat Название: Digital Luxury: Transforming Brands and Consumer Experiences ISBN: 1526458942 ISBN-13(EAN): 9781526458940 Издательство: Sage Publications Рейтинг: Цена: 6810.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Автор: Tungate Mark Название: Adland: A Global History of Advertising ISBN: 0749476370 ISBN-13(EAN): 9780749476373 Издательство: Неизвестно Цена: 26186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination.
Автор: Trina Hoefling Название: Working Virtually: Transforming the Mobile Workplace ISBN: 1620362910 ISBN-13(EAN): 9781620362914 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Remote working is the new reality, and transactional work - provided by freelancers, contract employees or consultants - has increased exponentially. It is forecast that as much as half the labor force will be working independently and virtually by 2020. Most organizations are still grappling with how to effectively manage their virtual staff and how to effectively support and motivate them - an increasingly urgent task as more Millennials join the workforce, bringing changed attitudes to work satisfaction. This book, the fruit of the author's three decades of experience planning and implementing remote working environments, provides expert guidance for anyone planning a shift to remote working, managing teams of teleworkers, or themselves working in a virtual team. Working Virtually is for the executive leading changes in an enterprise that is preparing for virtual work or seeking to improve current performance. It offers tools to assess readiness, advice on creating appropriate reward policies, and strategies to adapt performance management processes to be more team-driven and technology leveraged. Working Virtually is written to and for the virtual leader who wants to establish high performing virtual teams. It provides an understanding of the roles and responsibilities of managing a virtual team, offering a wealth of advice on creating the conditions for collaboration, motivating team members, and identifying and defusing problems. Working Virtually is for the professional who works remotely from home, on the road, or in an office with remote colleagues. It is for anyone who wants to succeed in this new work environment by developing skills and networks to create a sustained and satisfying career path. With this new edition providing a 360 view of the roles and objectives of all stakeholders in the virtual workspace, this book uniquely provides readers with a rounded picture of the policies, processes, work habits, and commitments needed to achieve the shared goal of high performance remote teams.
Описание: Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
