Описание: Provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. Chapters discuss how social tools work, what services businesses are utilizing, the benefits and challenges to how social media is changing modern business, and more.
If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading...
Did you know:
The brand worth the most in the entire world is Alphabet--better known as Google, and it s worth $286 billion.
It takes 5 to 7 impressions to produce a fragment of brand awareness.
It takes just 10 seconds for people to form an impression of your brand.
When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product.
Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to.
Aside from strategic planning, building a brand also means promoting it to where your target audience is.
Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist."
Did you know that:
The average person spends 142 minutes of their day using social media.
In 2019, there were 3.8 billion social media users.
On average, people have 7.6 social media accounts.
It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands.
In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover:
The single most critical element in your branding that leaves a lasting impression for buyers
How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales
The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business
The 4 most important social media networks to use to promote your brand
The common mistake that almost all businesses make when posting content on social media
How to portray your vision through a brand image that people will love, share and stick to
...and much, much more
Added BONUS: - Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success
Scroll up and click the "Buy Now with 1-Click" button to instantly increase your sales by building your brand for your customer.
Автор: Peter Ovwiovwio Название: An Anthology in Modern Supply Chain Management Strategies ISBN: 1516597974 ISBN-13(EAN): 9781516597970 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11656.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Anthology in Modern Supply Chain Management Strategies provides students with a collection of readings that explain the concept of supply chain management in simple, everyday language. The chapters feature modern, recognizable examples, rendering the subject relatable and engaging.
The anthology begins by providing students with an introduction and definition of supply chain management. Each following chapter addresses a critical concept related to supply chain management from an introductory perspective. Specific topics include inventory management, forecasting, logistical processes, sustainable supply management, and more. After each reading, follow-up questions help students further their understanding by encouraging them to reevaluate the chapter after reading it.
Developed to pique students' interest in the field and present foundational information in an easy-to-understand manner, An Anthology in Modern Supply Chain Management Strategies is an ideal textbook for courses in business.
Ever since Schumpeter's groundbreaking work there has been a plethora of new research seeking to extend the direction and dynamics of innovation. Using a rich account of detailed interviews, this book offers new evidence on how latecomers have successfully caught up and leapfrogged incumbent firms.
Catching Up and Leapfrogging: the new latecomers in the integrated circuits industry explores how technological transitions affect latecomer catch-up strategies, and vice versa, in a high technology industry. It looks to the East Asian latecomers who, towards the end of the twentieth century, pioneered a new pathway through organizational change by specializing in the key production stages of integrated circuits and pushing technologies further. This volume assesses how latecomer resource acquisition strategies have varied alongside structural industry changes and evaluates the mechanisms through which firms started life as technology followers and rose to become technology leaders.
Xiao-Shan Yap and Rajah Rasiah present a unique story about how firm strategies evolve from the catching up phase to the leapfrogging phase, captured from the accounts of managers on the ground. It is the first time firm-level strategies have been systematically analysed to describe twenty-first century strategic management in the integrated circuits industry in particular, and the high tech industry in general.
The evidence and analysis in this book offers insights for chief executive officers, policy-makers and researchers to revisit existing approaches to the theory of catching up and leapfrogging.
Описание: Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers.Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches.
Описание: "This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--
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