Описание: Provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. Chapters discuss how social tools work, what services businesses are utilizing, the benefits and challenges to how social media is changing modern business, and more.
Описание: Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet.
The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals' identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.
Описание: Presents best practices and strategies of utilizing social media successfully in various business fields to promote products, build relationships, and maintain relevancy. The book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world.
If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading...
Did you know:
The brand worth the most in the entire world is Alphabet--better known as Google, and it s worth $286 billion.
It takes 5 to 7 impressions to produce a fragment of brand awareness.
It takes just 10 seconds for people to form an impression of your brand.
When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product.
Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to.
Aside from strategic planning, building a brand also means promoting it to where your target audience is.
Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist."
Did you know that:
The average person spends 142 minutes of their day using social media.
In 2019, there were 3.8 billion social media users.
On average, people have 7.6 social media accounts.
It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands.
In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover:
The single most critical element in your branding that leaves a lasting impression for buyers
How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales
The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business
The 4 most important social media networks to use to promote your brand
The common mistake that almost all businesses make when posting content on social media
How to portray your vision through a brand image that people will love, share and stick to
...and much, much more
Added BONUS: - Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success
Scroll up and click the "Buy Now with 1-Click" button to instantly increase your sales by building your brand for your customer.
Ever since Schumpeter's groundbreaking work there has been a plethora of new research seeking to extend the direction and dynamics of innovation. Using a rich account of detailed interviews, this book offers new evidence on how latecomers have successfully caught up and leapfrogged incumbent firms.
Catching Up and Leapfrogging: the new latecomers in the integrated circuits industry explores how technological transitions affect latecomer catch-up strategies, and vice versa, in a high technology industry. It looks to the East Asian latecomers who, towards the end of the twentieth century, pioneered a new pathway through organizational change by specializing in the key production stages of integrated circuits and pushing technologies further. This volume assesses how latecomer resource acquisition strategies have varied alongside structural industry changes and evaluates the mechanisms through which firms started life as technology followers and rose to become technology leaders.
Xiao-Shan Yap and Rajah Rasiah present a unique story about how firm strategies evolve from the catching up phase to the leapfrogging phase, captured from the accounts of managers on the ground. It is the first time firm-level strategies have been systematically analysed to describe twenty-first century strategic management in the integrated circuits industry in particular, and the high tech industry in general.
The evidence and analysis in this book offers insights for chief executive officers, policy-makers and researchers to revisit existing approaches to the theory of catching up and leapfrogging.
Автор: Michal E. Ptaszynski, Fumito Masui Название: Automatic Cyberbullying Detection: Emerging Research and Opportunities ISBN: 1522552499 ISBN-13(EAN): 9781522552499 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Due to the prevalence of social network service and social media, the problem of cyberbullying has risen to the forefront as a major social issue over the last decade. Internet hate, harassment, cyberstalking, cyberbullying—these terms, which were almost unknown 10 years ago—are in the everyday lexicon of all internet users. Unfortunately, it is becoming increasingly difficult to undertake continuous surveillance of websites as new ones are appearing daily. Methods for automatic detection and mitigation for online bullying have become necessary in order to protect the online user experience.Automatic Cyberbullying Detection: Emerging Research and Opportunities provides innovative insights into online bullying and methods of early identification, mitigation, and prevention of harassing speech and activity. Explanations and reasoning for each of these applied methods are provided as well as their pros and cons when applied to the language of online bullying. Also included are some generalizations of cyberbullying as a phenomenon and how to approach the problem from a practical technology-backed point of view. The content within this publication represents the work of deep learning, language modeling, and web mining. It is designed for academicians, social media moderators, IT consultants, programmers, education administrators, researchers, and professionals and covers topics centered on identification methods and mitigation of internet hate and online harassment.
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