Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Автор: Peter Ovwiovwio Название: An Anthology in Modern Supply Chain Management Strategies ISBN: 1516597974 ISBN-13(EAN): 9781516597970 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11656.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An Anthology in Modern Supply Chain Management Strategies provides students with a collection of readings that explain the concept of supply chain management in simple, everyday language. The chapters feature modern, recognizable examples, rendering the subject relatable and engaging.
The anthology begins by providing students with an introduction and definition of supply chain management. Each following chapter addresses a critical concept related to supply chain management from an introductory perspective. Specific topics include inventory management, forecasting, logistical processes, sustainable supply management, and more. After each reading, follow-up questions help students further their understanding by encouraging them to reevaluate the chapter after reading it.
Developed to pique students' interest in the field and present foundational information in an easy-to-understand manner, An Anthology in Modern Supply Chain Management Strategies is an ideal textbook for courses in business.
Описание: Presents current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them.
Описание: Discusses the strategies, sustainability, and human aspects of family firms in order to understand what sets them apart from other businesses and how they can survive and compete in a globalized economy. The book discusses the unique dynamic brought by family firms that offers both opportunities and challenges for a growing business.
