Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Cooper Roger Название: The 12 Attributes of Extraordinary Media Professionals ISBN: 153811626X ISBN-13(EAN): 9781538116265 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 14150.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides students with the tools they need to evaluate and critically appraise theory and research before it can be applied practically. Using the most up-to-date research available, the sixth edition places an emphasis on the real-world application of health psychology, demonstrating how theory learnt in the classroom influences public policy.
Описание: In Cloud Ethics Louise Amoore examines how machine learning algorithms are transforming the ethics and politics of contemporary society. Conceptualizing algorithms as ethicopolitical entities that are entangled with the data attributes of people, Amoore outlines how algorithms give incomplete accounts of themselves, learn through relationships with human practices, and exist in the world in ways that exceed their source code. In these ways, algorithms and their relations to people cannot be understood by simply examining their code, nor can ethics be encoded into algorithms. Instead, Amoore locates the ethical responsibility of algorithms in the conditions of partiality and opacity that haunt both human and algorithmic decisions. To this end, she proposes what she calls cloud ethics—an approach to holding algorithms accountable by engaging with the social and technical conditions under which they emerge and operate.
In this book, Dr. PAT presents a weekly experiential guide for executive leaders to raise their leadership-awareness by employing the power of consistency over time to help them achieve success.
"He who knows others is wise; he who knows himself is enlightened," said Lao Tzu, a Chinese philosopher. It is this profound quote that 52 Essential Qualities and Attributes of an Organizational Leader: How to transform your leadership habits in 52 weeks sheds light on to enhance self-awareness of practical intrinsic leadership characteristics vital to a leader's performance and operational success. This book identifies leadership qualities and attributes (Q&As) and aligns them into 5 categories:
1. Command - Power Access
2. Follower Engagement - "Street" Credibility
3. Personal Growth - Experiential Confidence
4. Professional Dominance - Mission Effectiveness
5. Operational Leadership - Vision Attainment
Pat lays out a practical method for a leader to intentionally think through and answer weekly provocative questions asked in a Why, Who, When, Where, and, What format. The leader then hones fundamental leadership Q&As within their circle of influence to determine "How" to effectively achieve desired success.
By applying the compounding value of consistency over time through self-assessment, the leader develops strengthened leadership habits and "muscle" memory that lead to successful attainment of visionary excellence in operational leadership.
Описание: In Cloud Ethics Louise Amoore examines how machine learning algorithms are transforming the ethics and politics of contemporary society. Conceptualizing algorithms as ethicopolitical entities that are entangled with the data attributes of people, Amoore outlines how algorithms give incomplete accounts of themselves, learn through relationships with human practices, and exist in the world in ways that exceed their source code. In these ways, algorithms and their relations to people cannot be understood by simply examining their code, nor can ethics be encoded into algorithms. Instead, Amoore locates the ethical responsibility of algorithms in the conditions of partiality and opacity that haunt both human and algorithmic decisions. To this end, she proposes what she calls cloud ethics—an approach to holding algorithms accountable by engaging with the social and technical conditions under which they emerge and operate.
Автор: Blake, Ken, Название: Data skills for media professionals : ISBN: 1119118964 ISBN-13(EAN): 9781119118961 Издательство: Wiley Рейтинг: Цена: 4586.00 р. Наличие на складе: Поставка под заказ.
Описание:
Teaches the basic, yet all-important, data skills required by today's media professionals
The authors of Data Skills for Media Professionals have assembled a book that teaches key aspects of data analysis, interactive data visualization and online map-making through an introduction to Google Drive, Google Sheets, and Google My Maps, all free, highly intuitive, platform-agnostic tools available to any reader with a computer and a web connection. Delegating the math and design work to these apps leaves readers free to do the kinds of thinking that media professionals do most often: considering what questions to ask, how to ask them, and how to evaluate and communicate the answers.
Although focused on Google apps, the book draws upon complementary aspects of the free QGIS geographic information system, the free XLMiner Analysis ToolPak Add-on for Google Sheets, and the ubiquitous Microsoft Excel spreadsheet application. Worked examples rely on frequently updated data from the U.S. Bureau of Labor Statistics, the Federal Election Commission, the National Bridge Inventory of structurally deficient bridges, and other federal sources, giving readers the option of immediately applying what they learn to current data they can localize to any area in the United States. The book offers chapters covering: basic data analysis; data visualization; making online maps; Microsoft Excel and pivot tables; matching records with Excel's VLOOKUP function; basic descriptive and inferential statistics; and other functions, tools and techniques.
Serves as an excellent supplemental text for easily adding data skills instruction to courses in beginning or advanced writing and reporting
Features computer screen captures that illustrate each step of each procedure
Offers downloadable datasets from a companion web page to help students implement the techniques themselves
Shows realistic examples that illustrate how to perform each technique and how to use it on the job
Data Skills of Media Professionals is an excellent book for students taking skills courses in the more than 100 ACEJMC-accredited journalism and mass communication programs across the United States. It would also greatly benefit those enrolled in advanced or specialized reporting courses, including courses dedicated solely to teaching data skills.
Автор: Hamilton Tracy Brown Название: Media and Journalism Professionals: A Practical Career Guide ISBN: 1538144794 ISBN-13(EAN): 9781538144794 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media and Journalism Professionals: A Practical Career Guide includes interviews with professionals in a field that has proven to be a stable, lucrative, and growing profession.
Описание: From reality television to celebrity gossip magazines, today's technologies have enabled a vast number of personal narratives that document our existence and that of others. Multiple academic disciplines now define the self as fluid and entirely changeable: little more than a performance that is chosen according to the situation. While news journalists still pursue the authentic narrative, advertising and politics might be accused of exploiting the narrative tendency, and across media the personal and public become increasingly merged. Real Lives, Celebrity Stories collects research from published and experienced professionals, practitioners and scholars who discuss narratives of real people across cultures and history and in multiple media. It uses narrative theory to interrogate the processes by which we create, promote and consume these stories of real people, and the ways in which we construct our own stories of self. By bringing together different disciplines it offers a theory of the production(s) of self in public spaces such as television, cinema, comics, fan cultures, music, news media, politics and cyberspace.
Описание: From reality television to celebrity gossip magazines, today's technologies have enabled a vast number of personal narratives that document our existence and that of others. Multiple academic disciplines now define the self as fluid and entirely changeable: little more than a performance that is chosen according to the situation. While news journalists still pursue the authentic narrative, advertising and politics might be accused of exploiting the narrative tendency, and across media the personal and public become increasingly merged. Real Lives, Celebrity Stories collects research from published and experienced professionals, practitioners and scholars who discuss narratives of real people across cultures and history and in multiple media. It uses narrative theory to interrogate the processes by which we create, promote and consume these stories of real people, and the ways in which we construct our own stories of self. By bringing together different disciplines it offers a theory of the production(s) of self in public spaces such as television, cinema, comics, fan cultures, music, news media, politics and cyberspace.
Описание: Stripping away the hype, this book describes how, when, and why media violence can influence children of different ages, giving parents and teachers the power to maximize the media`s benefits and minimize its harm. There are many opinions about media violence and children, but not all are supported by science.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Описание: The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate.
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