Populations as Brands: Marketing National Resources for Global Data Markets, Tupasela Aaro

Автор: Tupasela
Название: Populations as Brands
ISBN: 3030785807 ISBN-13(EAN): 9783030785802
Издательство: Springer
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Цена: 18167.00 р.
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Описание: In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data.

Автор: Young, Mark S. (Loughborough University, UK) Stanton, Neville A.
Название: National Brands and Global Markets
ISBN: 0367754975 ISBN-13(EAN): 9780367754976
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Описание: Between Brexit, efforts to `Make America great again` and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of `Made in` can be used to shed light on society at large.

Автор: Jo Ingold, Patrick McGurk
Название: Employer Engagement: Making Active Labour Market Policies Work
ISBN: 1529222990 ISBN-13(EAN): 9781529222999
Издательство: Marston Book Services
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Цена: 18016.00 р.
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Описание: Active labour market policies aim to assist people not in work to move into employment through a range of interventions including job search, preparation, training and in-work support and development. While policies, programmes and scholarship predominantly focus on jobseekers’ engagement with these initiatives, this book is the first text to shed light on the employer’s perspective. Bringing together renowned scholars from social and public policy and human resource management, the book draws on empirical research, comparative case studies and real-life examples from practice, providing a comprehensive analysis of this under-explored issue.This go-to resource will inform HRM and public policy scholarship and promote collaborations between the disciplines.

Автор: Seemiller Corey
Название: Generation Z
ISBN: 1138337315 ISBN-13(EAN): 9781138337312
Издательство: Taylor&Francis
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Цена: 4133.00 р.
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Описание: Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.

Автор: John Connolly; Paddy Dolan
Название: The Social Organisation of Marketing
ISBN: 3319846876 ISBN-13(EAN): 9783319846873
Издательство: Springer
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Цена: 16769.00 р.
Наличие на складе: Поставка под заказ.

Описание: The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.

Название: Reconnecting Marketing to Markets
ISBN: 0199578079 ISBN-13(EAN): 9780199578078
Издательство: Oxford Academ
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Цена: 8870.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Автор: John Connolly; Paddy Dolan
Название: The Social Organisation of Marketing
ISBN: 3319515705 ISBN-13(EAN): 9783319515700
Издательство: Springer
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Цена: 16769.00 р.
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Описание: The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.

Автор: Araujo Luis, Finch John, Kjellberg Hans
Название: Reconnecting Marketing to Markets
ISBN: 0199578060 ISBN-13(EAN): 9780199578061
Издательство: Oxford Academ
Цена: 21780.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Автор: Victoria D. Alexander; Samuli H?gg; Simo H?yrynen;
Название: Art and the Challenge of Markets Volume 1
ISBN: 3319645854 ISBN-13(EAN): 9783319645858
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Art and the Challenge of Markets Volumes 1 & 2 examine the politics of art and culture in light of the profound changes that have taken place in the world order since the 1980s and 1990s. The contributors explore how in these two decades, the neoliberal or market-based model of capitalism started to spread from the economic realm to other areas of society. As a result, many aspects of contemporary Western societies increasingly function in the same way as the private enterprise sector under traditional market capitalism.The first volume of this two-volume collection considers a broad range of national cultural policies from European and North American countries, and examines the strengthening of international and transnational art worlds in music, visual arts, film, and television. The chapters cover cultural policy and political culture in the United States, United Kingdom, Germany, France, Switzerland, the Nordic countries, the Balkans, and Slovenia, and address the extent to which Western nations have shifted from welfare-state to market-based ideologies. Tensions between centres and peripheries in global art worlds are considered, as well as complex interactions between nations and international and transnational art worlds, and regional variations in the audiovisual market. Both volumes provide students and scholars across a range of disciplines with an incisive, comparative overview of the politics of art and culture and national, international and transnational art worlds in contemporary capitalism.

Автор: Francois Gauthier
Название: Religion in Consumer Society: Brands, Consumers and Markets
ISBN: 1409449866 ISBN-13(EAN): 9781409449867
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: This book, together with a complementary volume Religion in the Neoliberal Age, focuses on religion, neoliberalism and consumer society; offering an overview of an emerging field of research in the study of contemporary religion. Claiming that we are entering a new phase of state-religion relations.

Автор: Gauthier
Название: Religion in Consumer Society
ISBN: 1138247723 ISBN-13(EAN): 9781138247727
Издательство: Taylor&Francis
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Цена: 8114.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presenting an overview of an emerging field in the study of contemporary religion, this book, together with a complementary volume Religion in the Neoliberal Age, explores issues of religion, neoliberalism and consumer society. Claiming that we have entered a new phase that implies more than the recasting of state-religion relations, the authors examine how religious changes are historically anchored in modernity but affected by the commoditization, mediatization, neoliberalization and globalization of society and social life. Religion in Consumer Society explores religion as both shaped by consumer culture and as shaping consumer culture. Following an introduction which critically analyses studies on consumer culture and integrates scholarship in the sociology of religion, this book explores the following topics: how consumerism and electronic media have shaped globalized culture, and how this is affecting religion; the dynamics and characteristics of often overlooked middle-class religion, and how these relate to globalization and differences between 'developed' and 'emerging' countries; emerging trends, and how we understand phenomena as different as mega churches and holistic spiritualistic journeys, and how the pressures of consumer culture act on religious traditions, indigenous and exogenous; the politics of religious phenomena in the Age of Neoliberalism; and the hybrid areas emerging from these reconfigurations of religion and the market. Outlining changes in both the political-institutional and cultural spheres, the contributors offer an international overview of developments in different countries and state of the art representation of religion in the new global political economy.