National Brands and Global Markets, Young, Mark S. (Loughborough University, UK) Stanton, Neville A.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Sharp, Byron Название: How brands grow ISBN: 0195573560 ISBN-13(EAN): 9780195573565 Издательство: Oxford Academ Рейтинг: Цена: 8725.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: Friedman, Milton Schwartz, Anna Jacobson Название: Monetary history of the united states, 1867-1960 ISBN: 0691003548 ISBN-13(EAN): 9780691003542 Издательство: Wiley Рейтинг: Цена: 9002.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents historical data and analytics to support the claim that monetary policy - steady control of the money supply - matters profoundly in the management of the nation`s economy, especially in navigating serious economic fluctuations.
Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: McCormack Mark Название: What They Don`t Teach You at Harvard Business School ISBN: 1781253390 ISBN-13(EAN): 9781781253397 Издательство: Profile Рейтинг: Цена: 1668.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bestselling business classic by the sports management legend.
Автор: Hendricks, Vincent F. Vestergaard, Mads Название: Reality lost ISBN: 3030008126 ISBN-13(EAN): 9783030008123 Издательство: Springer Рейтинг: Цена: 2444.00 р. 3492.00-30% Наличие на складе: Есть (1 шт.) Описание: This open access book looks at how a democracy can devolve into a post-factual state.The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim.Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.
Автор: Teplova, Tamara (national Research University Higher School Of Economics, Russia) Sokolova, Tatiana V. (national Research University Higher School Of Название: Emerging bond markets ISBN: 0367503972 ISBN-13(EAN): 9780367503970 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The bond market is a key securities market and emerging economies present exciting, new investment opportunities. This timely book provides insights into these emerging bond markets through empirical models and analytical databases, i.e. Bloomberg, EikonRefinitiv and the Russian Cbonds.
Описание: In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data.
Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
Автор: Tupasela Название: Populations as Brands ISBN: 3030785807 ISBN-13(EAN): 9783030785802 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data.
From 1940 to 1970, nearly four million black migrants left the American rural South to settle in the industrial cities of the North and West. Competition in the Promised Land provides a comprehensive account of the long-lasting effects of the influx of black workers on labor markets and urban space in receiving areas.
Traditionally, the Great Black Migration has been lauded as a path to general black economic progress. Leah Boustan challenges this view, arguing instead that the migration produced winners and losers within the black community. Boustan shows that migrants themselves gained tremendously, more than doubling their earnings by moving North. But these new arrivals competed with existing black workers, limiting black-white wage convergence in Northern labor markets and slowing black economic growth. Furthermore, many white households responded to the black migration by relocating to the suburbs. White flight was motivated not only by neighborhood racial change but also by the desire on the part of white residents to avoid participating in the local public services and fiscal obligations of increasingly diverse cities. Employing historical census data and state-of-the-art econometric methods, Competition in the Promised Land revises our understanding of the Great Black Migration and its role in the transformation of American society.
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