Описание: Over the past two decades international entrepreneurship has become a key issue in international business studies. The book proposes an integrated interpretive framework in which to place international entrepreneurship, examining both theoretical and practical interests.
Описание: Preface.- Chapter 1. What Is Economic Psychology?: The Perspective of Economic Psychology and the Research Framework.- Chapter 2. Rational Choice and Revealed Preference: Theoretical Representation of Preference Relations Leading to the Best Choice.- Chapter 3. Expected Utility Theory and Economic Behavior: Predicting decision-making based on the expected value of utility.- Chapter 4. Nonlinear Utility Theory and Prospect Theory: Eliminating the paradoxes of linear expected utility theory.- Chapter 5. Mental Accounting and Framing: Framework of Decisions in Consumer Price Judgment.- Chapter 6. Multi-attribute Decision-making Process in Economic Behavior: Process Tracking of Decision-making and Computer Simulation.- Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness.- Chapter 7. Consumers' Preference Construction, Affects and Neuroscientific Research: Research on Consumer's Preference and Neuromarketing.- Appendix.
Описание: This study investigates the awareness and practice of responsible lobbying in the EU and analyzes benefits and antecedents. A multidimensional model of responsible lobbying is developed which provides normative guidelines and allows for determining the degree of responsible lobbying in practice. The empirical part analyzes responsible lobbying in the EU by combining a quantitative analysis based on a survey among 142 lobbyists with a qualitative examination based on interviews. The analysis reveals that criteria of responsible lobbying are fulfilled to a large extent according to the lobbyists. This study comes at a time when researchers and practitioners increasingly recognize the need to establish responsible lobbying by aligning Corporate Social Responsibility (CSR) and lobbying.
This book series presents new achievements in the scientific thought of the 21st century in the spheres of management, economics, and law, aimed at enhancing the potential of the global economic system’s development in modern economic conditions and providing solutions to the complex problems it faces. The books in this series will have a wide international outlook with a focus on both macro and micro issues, placing emphasis on a wide range of global, regional and national threats and opportunities for economic sectors and systems.
By unifying the scholarly efforts of academics from adjacent spheres of socio-humanitarian sciences (management, economics, and law), the series will allow for coverage of a plethora of organizational and managerial, financial and economic, and normative and legal issues and present multi-disciplinary approaches and original solutions to the pressing problems of modern economic theory and practice.
Series editors
Elena G. Popkova is a Professor at the Institute of Scientific Communications, Volgograd, Russia where she teaches courses in economic development, world economy and international economic relationships. She is a very active researcher with 93 publications listed in Scopus and is a member of the editorial boards of 3 different journals and has been guest editor of 4 journal publications. She is an active participant in leading international forums and conferences.
Artem Krivtsov is a Professor at Samara State University of Economics, Samara, Russia. He is the author of more than 80 important scientific works and is indexed in the systems of scientific citation and published in high-ranking scientific journals. Research topics being developed are investment analysis and enterprise management. Through his work, Artem popularises and promotes science as well as scientific knowledge and achievements. He also increases the degree of integration of science and education and effectively realizes the innovative potential of basic science.
Описание: Using deliberately accessible language for students and the general reader, the authors draw upon socially innovative models of economic organisation from the nineteenth century to present a model to master the networked economy for the common good.
Описание: Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing complexity of businesses and business processes.
Автор: Pride William M., Ferrell O. C. Название: Foundations of Marketing ISBN: 0357129466 ISBN-13(EAN): 9780357129463 Издательство: Cengage Learning Рейтинг: Цена: 16260.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A gripping psychological thriller from a debut author, The Girl Who... tells the story of Leah, who has been hiding her rage over the tragic deaths of her mum and sister for years, and now, with the killer due for release from prison, it is finally time to see how far Leah will go to silence her anger.
Описание: Using deliberately accessible language for students and the general reader, the authors draw upon socially innovative models of economic organisation from the nineteenth century to present a model to master the networked economy for the common good.
Автор: Pride/Ferrell Название: Foundations Of Marketing ISBN: 0357033760 ISBN-13(EAN): 9780357033760 Издательство: Cengage Learning Рейтинг: Цена: 12195.00 р. Наличие на складе: Нет в наличии.
Описание: Everyone`s a suspect when murder is on the menu! With this Classic Detective Murder Mystery you have everything you need to serve up the perfect murder mystery dinner party. First the invites, you choose which of your friends play which devious suspect and invite them to come along as that character. Then the shopping list, menu suggestions and recipes. Plus of course...a really tasty murder to solve. In Death by Chocolate, it`s Easter Sunday 15 April 1900 and Paris is the centre of world attention as millions of visitors arrive for the opening weekend of the International Exposition. Amongst them is an elite but diverse group of individuals staying at the Hotel Paradiso. As they gather for dinner, however, the peace of the hotel is rocked by an explosion. Billy Bonka, the foremost chocolate manufacturer in America, is found dead in his room, having apparently been killed by an exploding Easter Egg. Suspicion falls on the people around this table. Your task is to discover who that killer is. Fortunately the famous amateur detective Hercule McClue is on hand to assist your investigations. This game includes a DVD with special cameo appearance by Michael Winner. This game is guarantee to be drop dead fun, and that by the end of the evening one (or more) of the suspects, your friends will be caught out as the murderer! This game is for 6 - 8 players and suitable for ages teen and up.Contents: Party planner with game rules, recipes, music suggestions and decorating tips; Character booklets including each guests role description, background information and a few tasty secrets!;Place cards for each character; Party invitations and envelopes for each character;6 x Secret clues; DVD with an introduction, scene setter, summary of events and solution to the crimeWarnings: Not suitable for children under 36 months, small parts, choking hazard.
Автор: Fullerton, Ronald Название: The Foundations of Marketing Practice ISBN: 0367871521 ISBN-13(EAN): 9780367871529 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers` dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources
Автор: Fullerton Название: The Foundations of Marketing Practice ISBN: 1138848220 ISBN-13(EAN): 9781138848221 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed--decades before there was any written theory about marketing.
This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen.
All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
Название: Foundations of Corporate Heritage ISBN: 1138833576 ISBN-13(EAN): 9781138833579 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance - and challenges - of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind.
With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
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