Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Philip Kotler Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas ISBN: 0471455164 ISBN-13(EAN): 9780471455165 Издательство: Wiley Рейтинг: Цена: 3658.00 р. 5226.00-30% Наличие на складе: Есть (1 шт.) Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.
Автор: Weitz B & Wensley R Название: Handbook of Marketing ISBN: 1412921201 ISBN-13(EAN): 9781412921206 Издательство: Sage Publications Рейтинг: Цена: 6336.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.
Автор: Fullerton Название: The Foundations of Marketing Practice ISBN: 1138848220 ISBN-13(EAN): 9781138848221 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed--decades before there was any written theory about marketing.
This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen.
All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
Автор: Fullerton, Ronald Название: The Foundations of Marketing Practice ISBN: 0367871521 ISBN-13(EAN): 9780367871529 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers` dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources
Автор: Pride William M., Ferrell O. C. Название: Foundations of Marketing ISBN: 0357129466 ISBN-13(EAN): 9780357129463 Издательство: Cengage Learning Рейтинг: Цена: 16260.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A gripping psychological thriller from a debut author, The Girl Who... tells the story of Leah, who has been hiding her rage over the tragic deaths of her mum and sister for years, and now, with the killer due for release from prison, it is finally time to see how far Leah will go to silence her anger.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
Описание: Using deliberately accessible language for students and the general reader, the authors draw upon socially innovative models of economic organisation from the nineteenth century to present a model to master the networked economy for the common good.
Описание: Using deliberately accessible language for students and the general reader, the authors draw upon socially innovative models of economic organisation from the nineteenth century to present a model to master the networked economy for the common good.
Автор: Johnston/Beaton H Название: Foundations Intnl Marketing ISBN: 1861521642 ISBN-13(EAN): 9781861521644 Издательство: Cengage Learning Рейтинг: Цена: 12037.00 р. Наличие на складе: Нет в наличии.
Описание: Looks at international marketing from a business perspective. This book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.
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