Foreign Languages in Advertising: Linguistic and Marketing Perspectives, Hornikx Jos, Van Meurs Frank
Название: Romance languages ISBN: 363171758X ISBN-13(EAN): 9783631717585 Издательство: Peter Lang Рейтинг: Цена: 9971.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This volume contains a collection of papers that deal with Romance linguistics from two broad perspectives: multilingualism and language acquisition. Some of the contributions investigate these phenomena in the light of language contact, language attitudes and code switching in multilingual societies or multilingual families. Others focus on the acquisition of rhythmic patterns, intonation or even emotions in a second language. Many of the contributions present themes related to oral production or speech. The book in itself is multilingual and includes papers written in Italian, Portuguese, Spanish and English.
Автор: Olga Tribulato Название: Language and Linguistic Contact in Ancient Sicily ISBN: 1108731724 ISBN-13(EAN): 9781108731720 Издательство: Cambridge Academ Рейтинг: Цена: 6019.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contributes to the growing interest in ancient bilingualism by focusing on the linguistic history of Sicily down to the Roman Empire. The twelve chapters present overviews of the non-Classical languages as well as specialist studies of Greek and Latin literature, inscriptions, coins and onomastics.
Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney Название: Strategies for Media Reform: International Perspectives ISBN: 0823271641 ISBN-13(EAN): 9780823271641 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 15675.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.
Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney Название: Strategies for Media Reform: International Perspectives ISBN: 082327165X ISBN-13(EAN): 9780823271658 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4891.00 р. Наличие на складе: Нет в наличии.
Описание:
Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.
Автор: Ipek Krom Название: Global Perspectives on International Advertising ISBN: 1799896730 ISBN-13(EAN): 9781799896739 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26611.00 р. Наличие на складе: Нет в наличии.
Описание: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field.
Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Автор: Ipek Krom Название: Global Perspectives on International Advertising ISBN: 1799896722 ISBN-13(EAN): 9781799896722 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 38669.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents information about international advertising and different international cultures. The book covers specific countries and specific international regions regarding advertising. It also includes a literature review of the advertising industry for various countries and regions.
Автор: Jos Hornikx; Frank van Meurs Название: Foreign Languages in Advertising ISBN: 3030316904 ISBN-13(EAN): 9783030316907 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).
Russian-speaking immigrants residing in the Czech Republic or Germany are faced with the challenge of acquiring the Slavic (Czech) or Non-Slavic (German) language of the new environment. This process is influenced by their native language. The volume empirically analyses the acquisition of a related language compared to that of a non- or distantly related one and explores how the non-homogeneous language of the new environment – situation of diglossia in the Czech Republic, diaglossia in Germany – influences this acquisition. It additionally examines the impact of several sociolinguistic factors on L2 acquisition, especially age.
Автор: D. Gorter; H. F. Marten; L. Van Mensel Название: Minority Languages in the Linguistic Landscape ISBN: 1349323225 ISBN-13(EAN): 9781349323227 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Providing an innovative approach to the written displays of minority languages in public space this volume explores minority language situations through the lens of linguistic landscape research. Based on very tangible data it explores the `same old issues` of language contact and language conflict in new ways.
Автор: De Fina Anna, Ikizoglu Didem, Wegner Jeremy Название: Diversity and Super-Diversity: Sociocultural Linguistic Perspectives ISBN: 1626164215 ISBN-13(EAN): 9781626164215 Издательство: Неизвестно Цена: 41371.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sociocultural linguistics has long conceived of languages as well-bounded,separate codes. But the increasing diversity of languages encountered by most people in their daily lives challenges this conception. This volume takes stock of the increasing diversity of linguistic phenomena and more.
Название: Critical Perspectives on Linguistic Fixity and Fluidity ISBN: 1138602973 ISBN-13(EAN): 9781138602977 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume offers a critical perspective on a range of increasingly popular terms in sociolinguistics and highlights empirical accounts alternative to prevailing perspectives in the field embodied by these terms.
Название: Linguistic Perspectives on a Variable English Morpheme ISBN: 1403939683 ISBN-13(EAN): 9781403939685 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates –s marking in English verbs, specifically its manifestations in main verbs, in the past tense of BE, and in existential constructions. It embraces the many ways in which –s marking varies across the English speaking world, and considers both how it arose in these places historically and the ways in which it has since developed. The authors propose a story which holistically accounts for these different manifestations of –s, drawing upon evidence from a wide range of subdisciplines in linguistics, including sociolinguistics, generative syntax, historical linguistics, dialectology, and discourse-pragmatics. This book will be of particular interest to students and scholars in these and related fields.
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