Global Perspectives on International Advertising, Ipek Krom
Автор: Ipek Krom Название: Global Perspectives on International Advertising ISBN: 1799896730 ISBN-13(EAN): 9781799896739 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26611.00 р. Наличие на складе: Нет в наличии.
Описание: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field.
Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Автор: Elaine L. Ritch, Julie McColl Название: New Perspectives on Critical Marketing and Consumer Society ISBN: 1839095571 ISBN-13(EAN): 9781839095573 Издательство: Emerald Рейтинг: Цена: 8536.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Описание: This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.
Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Название: Feminist perspectives on advertising ISBN: 1498528325 ISBN-13(EAN): 9781498528320 Издательство: Неизвестно Рейтинг: Цена: 35175.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. The authors represent a variety of feminisms, including Black, disabled, lesbian, transnational, and more.
Описание: Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).
Автор: Ajay K. Manrai; H. Lee Meadow Название: Global Perspectives in Marketing for the 21st Century ISBN: 3319386972 ISBN-13(EAN): 9783319386973 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.
Автор: Crabtree Ruth M., Zhang James J. Название: Sport Marketing in a Global Environment: Strategic Perspectives ISBN: 1032217944 ISBN-13(EAN): 9781032217949 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
Автор: Ana Claudia Campos, Sofia Almeida Название: Global Perspectives on Strategic Storytelling in Destination Marketing ISBN: 1668434377 ISBN-13(EAN): 9781668434376 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organisational and destination levels, and from the perspectives of experience providers and customers. The book addresses challenges for tourism organisations and destinations that may be tackled by creatively adopting storytelling as a strategy.
Автор: Ana Claudia Campos, Sofia Almeida Название: Global Perspectives on Strategic Storytelling in Destination Marketing ISBN: 1668434369 ISBN-13(EAN): 9781668434369 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37006.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.
Автор: Dheeraj Sharma Название: Cultural Perspectives in a Global Marketplace ISBN: 3319386948 ISBN-13(EAN): 9783319386942 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Описание: Tourism is one of the most sensitive industries across risks and crises based on economic, social, and political developments. In recent years, the challenges such as terrorism, epidemics, and economic blockades based on political tension between countries not only cause increased risks and threats on destinations but also cause decreased touristic mobility. A global pandemic, depressed economy, political uncertainties, and social problems can also interrupt the touristic movement. This book focuses on global risks and crises management in the tourism industry with a proactive approach. It is aimed to create an essential source/reference about preparation to emergencies, steps to be taken to eliminate uncertainties and risks, and effective risk and crisis management practices, and to guide managers and industry practitioners.
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