Описание: This second volume of Christian Fuch`s Media, Communication and Society book series outlines key concepts and contemporary debates in critical theory.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Описание: There is very little discussion of socially just approaches to speech-language pathology. Within other fields of clinically-oriented practice that social justice is a topic that has received a great deal of attention within the last few years. Pedagogy for addressing social justice has been developed in other disciplines. Within the field of communication disorders, it has failed to move forward and do the same. Discussion of social justice is important given the current sociopolitical climate and landscape that clients carry out in their day-to-day functioning. Speech-language pathologists (SLPs) have an opportunity to engage in practices that help address and alleviate some of the injustices that contribute to educational and health disparities experienced by communities of color. They may do this through the development and application of a socially just orientation of culturally competent practice that fosters changes beyond the individual level. Adapting such a framework makes it possible for SLPs to effectively advocate for and foster equity and inclusion for the individuals and broader communities impacted by SLP services.
Critical Perspectives on Social Justice in Speech-Language Pathology addresses the socio-political contexts of how the field of speech-language pathology and service delivery can impact policy and debates related to social justice issues. It explores social position factors and the experiences of marginalized communities to explore how speech-language pathologists deliver services, train and prepare students, and carry out research in communities of color. It covers topic areas including disproportionality in special education, disability rights and ableism, achievement and opportunity gaps, health disparities, and LGBTQ+ rights with a focus on voice, communication, and gender-diverse populations. This book is essential for speech-language pathologists, administrators, practitioners, researchers, academicians, and students interested in how the SLP profession and discipline can contribute to or develop efforts to help address injustices faced by Black, Indigenous, and people of color (BIPOC) communities.
Описание: There is very little discussion of socially just approaches to speech-language pathology. Within other fields of clinically-oriented practice that social justice is a topic that has received a great deal of attention within the last few years. Pedagogy for addressing social justice has been developed in other disciplines. Within the field of communication disorders, it has failed to move forward and do the same. Discussion of social justice is important given the current sociopolitical climate and landscape that clients carry out in their day-to-day functioning. Speech-language pathologists (SLPs) have an opportunity to engage in practices that help address and alleviate some of the injustices that contribute to educational and health disparities experienced by communities of color. They may do this through the development and application of a socially just orientation of culturally competent practice that fosters changes beyond the individual level. Adapting such a framework makes it possible for SLPs to effectively advocate for and foster equity and inclusion for the individuals and broader communities impacted by SLP services.
Critical Perspectives on Social Justice in Speech-Language Pathology addresses the socio-political contexts of how the field of speech-language pathology and service delivery can impact policy and debates related to social justice issues. It explores social position factors and the experiences of marginalized communities to explore how speech-language pathologists deliver services, train and prepare students, and carry out research in communities of color. It covers topic areas including disproportionality in special education, disability rights and ableism, achievement and opportunity gaps, health disparities, and LGBTQ+ rights with a focus on voice, communication, and gender-diverse populations. This book is essential for speech-language pathologists, administrators, practitioners, researchers, academicians, and students interested in how the SLP profession and discipline can contribute to or develop efforts to help address injustices faced by Black, Indigenous, and people of color (BIPOC) communities.
Описание: Social Media Abyss plunges into the paradoxical condition of the new digital normal versus a lived state of emergency. There is a heightened, post-Snowden awareness; we know we are under surveillance but we click, share, rank and remix with a perverse indifference to technologies of capture and cultures of fear.
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Автор: Christian Fuchs Название: Social Media: A Critical Introduction ISBN: 1529752752 ISBN-13(EAN): 9781529752755 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
You will never look at social media the same way again.
Social media are an integral part of contemporary society. From news and politics to language and everyday life, they have changed the way we communicate, use information and understand the world.
So we have to ask critical questions about social media. We have to dig deeper into issues of ownership, power, class and (in)justice.
This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society. The revised and expanded Third Edition:
Explores populism, racism and nationalism in a new chapter on right-wing authoritarianism.
Introduces the phenomenon of social media influencers in the age of Instagram, YouTube, and Snapchat.
Explains how big data is central to social media in a new chapter on big data capitalism and imperialism.
Explores the growing prominence of platforms and platform capitalism.
Challenges you to envision and achieve a truly social media that serves the purposes of a just and fair world.
Analyses fake news and misinformation in the context of Facebook and Cambridge Analytica.
There are winners and losers in the age of digital capitalism. This book is an essential guide for anyone who wants to critically understand how we got to digital capitalism, and what we can do about it.
Christian Fuchs is Professor of Media and Communication Studies and Director of the Communication and Media Research Institute (CAMRI) at the University of Westminster.
Автор: Djurdja Bartlett, Shaun Cole, Agnes Rocamora Название: Fashion Media: Past and Present ISBN: 1350105651 ISBN-13(EAN): 9781350105652 Издательство: Bloomsbury Academic Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field.
Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and contemporary digital innovations to art and film, exploring themes such as gender, ethnicity, design, taste and authorship.
Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory.
Описание: The reference will discuss mass media around the world in their varied forms-newspapers, magazines, radio, television, film, books, music, websites, and social media-and will describe the role of each in both mirroring and shaping society.
Автор: Anil Jacob Kunnel Название: Trust and Communication: Foundations of Interconnectivity ISBN: 363183974X ISBN-13(EAN): 9783631839744 Издательство: Peter Lang Рейтинг: Цена: 8333.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In today’s global and digitalized world, the investigation of relational trust as part of social connections has remained a popular and interdisciplinary academic topic. This book explores the idea of trust as a basic type of information processing that might be as old as human existence but has gained new attention with the emergence of online communication channels. The result is a strategic reconsideration of the brain’s role in the formation of social relationships and a new look at how information might shape our confidence in others.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
