Future of global retail, Nie, Winter Greeven, Mark J. (zhejiang University, China) Feng, Yunfei Wang, James
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: McAfee Andrew, Brynjolfsson Erik Название: Machine, Platform, Crowd: Harnessing Our Digital Future ISBN: 039335606X ISBN-13(EAN): 9780393356069 Издательство: Wiley Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the authors of the best-selling The Second Machine Age, a leader`s guide to success in a rapidly changing economy.
Автор: Andy Hines, Peter Bishop Название: Thinking about the Future: Guidelines for Strategic Foresight ISBN: 0996773401 ISBN-13(EAN): 9780996773409 Издательство: Неизвестно Рейтинг: Цена: 2934.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Andrew McAfee, Erik Brynjolfsson Название: Machine, Platform, Crowd: Harnessing Our Digital Future ISBN: 0393254291 ISBN-13(EAN): 9780393254297 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the authors of the best-selling The Second Machine Age, a leader`s guide to success in a rapidly changing economy.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Описание: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
Автор: Goldfinch Название: A Global Guide to FinTech and Future Payment Trends ISBN: 1138394459 ISBN-13(EAN): 9781138394452 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is intended to assist the reader in navigating the payments landscape. It is vital reading for technologists, marketers, executives, and investors in the FinTech sector, as well as academics teaching business and technology courses.
Автор: Goldfinch Название: A Global Guide to FinTech and Future Payment Trends ISBN: 1138394467 ISBN-13(EAN): 9781138394469 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is intended to assist the reader in navigating the payments landscape. It is vital reading for technologists, marketers, executives, and investors in the FinTech sector, as well as academics teaching business and technology courses.
Автор: Shailja Dixit, Amit Kumar Sinha Название: E-Retailing Challenges and Opportunities in the Global Marketplace ISBN: 1466699213 ISBN-13(EAN): 9781466699212 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. This volume emphasizes the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development.
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.
The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries -- which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups -- and covers all aspects of the customer journey, from orientation and selection to delivery.
The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
Описание: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies.
Описание: Rapidly growing technology and globalization have put tremendous pressure on management teams. With globalization, virtual offices, and rapid technology growth, management challenges have become an expensive force to reckon with. In this book, the authors address the recent trends in management in global environments.
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