Описание: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base.
Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Автор: Nasir Название: Customer Relationship Management Strategies In The Digital Era ISBN: 1466682310 ISBN-13(EAN): 9781466682313 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29106.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty.Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Описание: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms.Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations.This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.
Автор: Lin & Foster Название: Consumer Information Systems And Relationship Management ISBN: 1466640820 ISBN-13(EAN): 9781466640825 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Consumer Information Systems and Relationship Management: Design, Implementation, and Use</em> highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.
Автор: V. Kumar; Werner Reinartz Название: Customer Relationship Management ISBN: 3662553805 ISBN-13(EAN): 9783662553800 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Поставка под заказ.
Описание: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
Автор: Pepper Edward Название: Customer Relationship Management ISBN: 1632401312 ISBN-13(EAN): 9781632401311 Издательство: Неизвестно Цена: 17463.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Pepper Edward Название: Customer Relationship Management: Concepts and Strategies ISBN: 1682851257 ISBN-13(EAN): 9781682851258 Издательство: Неизвестно Цена: 24140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Customer relationship management is a branch of business management that focuses on organization's relationship and interaction with their customers and client base. It has developed as a management strategy in recent era. This book discusses the fundamental as well as modern approaches to different models of customer relationship management systems. The topics included in the book are the various types of customer relationship management systems, integrating marketing, sales and customer service aspects, etc. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included in this book. It is a vital tool for all researching and studying this field.
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