Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context, Rienda Laura, Ruiz-Fernбndez Lorena, Drylie Carey Lindsey
Автор: Byoungho Jin; Elena Cedrola Название: Fashion Branding and Communication ISBN: 1137523425 ISBN-13(EAN): 9781137523426 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.
Автор: Mitterfellner Olga Название: Fashion Marketing and Communication ISBN: 1138323098 ISBN-13(EAN): 9781138323094 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Поставка под заказ.
Описание: This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
Автор: Lo Название: Sustainability in Luxury Fashion Business ISBN: 9811088772 ISBN-13(EAN): 9789811088773 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals.
Автор: Leinaweaver, Jeff Название: Storytelling for sustainability ISBN: 1910174505 ISBN-13(EAN): 9781910174500 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.
In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.
You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.
Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what's my storyline?
Автор: Holloway, Sarah Название: Networks for sustainability ISBN: 1909293873 ISBN-13(EAN): 9781909293878 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
If your company has an ambitious set of sustainability goals, you'll already know that they can't be achieved from the safety of global headquarters. What you need is a network: a small army of people from across the business who know their department, country or brand inside out, and who can find the right way to embed sustainability.
Change, when it happens, is usually driven locally, taking into account the priorities, environment and culture of each business area. If you've spent a long time persuading senior management that the sustainability agenda is business-critical, it's difficult to place the delivery of your precious goals in the hands of others. But you can't be everywhere at once
Networks for Sustainability gives you the tools to review and improve your sustainability network, whether you're revitalizing a group of champions or setting up your network from scratch.
Автор: Cohen, Elaine Название: Sustainability reporting for smes ISBN: 1909293369 ISBN-13(EAN): 9781909293366 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainability reporting can help companies make more money. Sustainability Reporting for SMEs shows you how. Reporting, done well, requires a company to make public a set of promises that bind the company to its sustainability commitments. By adopting a transparent approach to both business practice and reporting, SMES can gain significant business advantage, both in terms of more effective internal processes and in terms of reputation and business-building.Elaine Cohen provides guidance and tools for actual actions that will improve the sustainability impacts of your company, and a process for reporting that adds value which is much greater than the printed or online report itself. This book will help SMEs develop "the transparency habit" so that they both make more money and contribute more proactively to the sustainability of our society and planet.It is vital reading for SME owners and managers, entrepreneurs, business and sustainability students and teachers, and consultants. Sustainability managers in larger organisations will find this book helpful in assisting their organisations manage their supply chains which undoubtedly include several SMEs.
Автор: Cohen Название: Sustainability for SMEs ISBN: 1910174009 ISBN-13(EAN): 9781910174005 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainability for SMEs offers a comprehensive introduction to the key business cases and techniques for putting sustainability at the heart of your business strategy.
Small businesses make a significant collective impact on the environment and society - but only a tiny percentage of SMEs complete a sustainability report. Sustainability Reporting for SMEs will enable any SME to get up to speed on sustainability reporting and plot a course of action for their business. Elaine Cohen distils the latest and best thinking on sustainability reporting for SMEs, and offers a process for reporting that will deliver significant business advantage, both in terms of more effective internal processes and in terms of reputation, customer loyalty and business-building.
In many SMEs sustainability is one person's passion and responsibility. A large part of their job becomes selling sustainability to other people in the business. Strategic Sustainability offers arguments, information and tactics that will help that person get the buy-in they need to move sustainability forward in their business. Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.
The major environmental impact of most businesses derives from energy usage. There are many ways to make your organization's energy usage more sustainable. In Sustainable Energy Options for Business, Philip Wolfe outlines the best available options for (1) reducing energy use and (2) improving the sustainability of energy supply. After an introduction to regulatory drivers and management issues, Wolfe looks at energy opportunities in five key areas.
Автор: Henninger, Claudia Alevizou, Panayiota Goworek, Helen Ryding, Daniella Название: Sustainability in fashion ISBN: 3319512528 ISBN-13(EAN): 9783319512525 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry.
Автор: Rissanen, Timo (parsons The New School For Design) Mcquillan, Holly (college Of Creative Arts, Massey University) Название: Zero waste fashion design ISBN: 1350094838 ISBN-13(EAN): 9781350094833 Издательство: Bloomsbury Academic Рейтинг: Цена: 6176.00 р. Наличие на складе: Нет в наличии.
Описание:
Zero Waste Fashion Design combines research and practice to introduce a crucial sustainable fashion design approach.
Written by two industry leading pioneers, Timo Rissanen and Holly McQuillan, the book offers flexible strategies and easy-to-master zero waste techniques to help you develop your own cutting edge fashion designs.
Sample flat patterns and more than 20 exercises will reinforce your understanding of the zero waste fashion design process. Beautifully illustrated interviews with high-profile, innovative designers, including Winifred Aldrich, Rickard Lindqvist and Yeohlee Teng, show the stunning garments produced by zero waste fashion design.
Featured topics include: The criteria for zero waste fashion design Manufacturing zero waste garments Adapting existing designs for zero waste Zero waste designing with digital technologies
Автор: Vignali Gianpaolo, Reid Louise F., Ryding Daniella Название: Technology-Driven Sustainability: Innovation in the Fashion Supply Chain ISBN: 3030154858 ISBN-13(EAN): 9783030154851 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a critical overview of technologies that are used within the fashion industry and supply chain, with a special emphasis on how they engender sustainability and the circular economy.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
Автор: Henninger Claudia E., Alevizou Panayiota J., Goworek Helen Название: Sustainability in Fashion: A Cradle to Upcycle Approach ISBN: 3319846035 ISBN-13(EAN): 9783319846033 Издательство: Springer Рейтинг: Цена: 22359.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry.
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