Fashion Branding and Communication, Byoungho Jin; Elena Cedrola
Автор: Roland Schegg; Brigitte Stangl Название: Information and Communication Technologies in Tourism 2017 ISBN: 331951167X ISBN-13(EAN): 9783319511672 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Tsan-Ming Choi Название: Fashion Branding and Consumer Behaviors ISBN: 1493902768 ISBN-13(EAN): 9781493902767 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
Автор: Tsan-Ming Choi Название: Fashion Branding and Consumer Behaviors ISBN: 1493946056 ISBN-13(EAN): 9781493946051 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
Автор: Juska Название: Integrated Marketing Communication ISBN: 1138695440 ISBN-13(EAN): 9781138695443 Издательство: Taylor&Francis Рейтинг: Цена: 5016.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Автор: Jens Ornbo; Claus Sneppen; Peter Franklin W?rtz Название: Experience-Based Communication ISBN: 3642442870 ISBN-13(EAN): 9783642442872 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want"I normally dislike business books, and books on communication are often the worst.
Автор: Charles C. Okigbo Название: Strategic Urban Health Communication ISBN: 1493944738 ISBN-13(EAN): 9781493944736 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategic Urban Health Communication
Charles C. Okigbo, editor
People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful--in a word, strategic.
Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:
Urbanization, population, and health myths: addressing common misconceptions.
Integrating HIV/family planning programs: opportunities for strategic communication.
The role of sports in strategic health promotion in low-income areas.
The Internet as a sex education tool: a case study from Thailand.
Advertising and childhood obesity in China.
Health communication strategies for sustainable development in a globalized world.
Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.
Описание: ГЇВїВЅ This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual`s risky behaviors, and how to improve social interventions.
Автор: Iis Tussyadiah; Alessandro Inversini Название: Information and Communication Technologies in Tourism 2015 ISBN: 3319143425 ISBN-13(EAN): 9783319143422 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Intelligence and Analytics.- Data Management.- Social Media.- eTourism and Smart Destinations.- Intelligence Systems: Mobile, Wearable, and Sensor.- Tourism Website Analytics.- Distribution Systems.- ICT and Tourism Experiences.- e-Learning.
Автор: A.Min Tjoa Название: Information and Communication Technologies in Tourism 1997 ISBN: 3211829636 ISBN-13(EAN): 9783211829639 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A proceedings volume of ENTER - the International Conference on Information and Communication Technologies in Tourism. The focus is on intelligent agents and systems, the future role of global (reservation) systems, database developments and above all, the role of the Internet (and intranets).
Автор: Daniel R. Fesenmaier; Stefan Klein; Dimitrios Buha Название: Information and Communication Technologies in Tourism 2000 ISBN: 3211834834 ISBN-13(EAN): 9783211834831 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Features the proceedings of International Conference on Information and Communication Technologies in Tourism, which provides a useful forum to discuss ideas regarding the nature and role of tourism and information technology in global society. These papers document how this technology has changed and how the industry has responded.
Автор: Rainer Busch; Margarete Seidenspinner; Fritz Unger Название: Marketing Communication Policies ISBN: 3642072143 ISBN-13(EAN): 9783642072147 Издательство: Springer Рейтинг: Цена: 8378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By summing up the authors` lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing.
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