Global marketing and advertising, De Mooij, Marieke
Старое издание
Автор: De Mooij, Marieke Название: Global marketing and advertising ISBN: 1544318146 ISBN-13(EAN): 9781544318141 Издательство: Sage Publications Цена: 8395.00 р. Наличие на складе: Поставка под заказ. Описание: Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions.
Updates to the new edition include:
Information and findings from recent studies, as well as new topics, including global public relations, culture and the media, and culture and the Internet. Global examples, with new cases from countries in Asia and Africa Includes broader background theory on usage differences of new digital media, along with more extensive coverage of consumer behavior.
A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Suitable reading for students of International Marketing, Global Advertising or practitioners in global marketing departments.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Wilson Название: Global Advertising, Attitudes, and Audiences ISBN: 041586089X ISBN-13(EAN): 9780415860895 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
Автор: Bayraktar Ahmet, Uslay Can Название: Global Place Branding Campaigns Across Cities, Regions, and Nations ISBN: 1522505768 ISBN-13(EAN): 9781522505761 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments.Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.
Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.
Instagram, Facebook, YouTube, Twitter, Pinterest and LinkedIn
Are you ready to take your Social Media Accounts to the next level for you business or Personal Brand?
Not sure how to turn you social media audience into customers?
Are you ready to build an insanely loyal following that you will keep forever?
If so, keep reading...
Networking online is key when it comes to building an online business. And what's a better place to market and advertise when people are spending over 2 hours PLUS on Social Media
Your business, brand, product or service has the ability to reach millions just by following the simple steps in this book.
Here Is What You'll learn About...
3 reasons why you MUST go worldwide
1 2019 secret strategy that NO ONE knows about
Why an Increased Following equals Increased Sales
The Number 1 reason Most people fail when it comes to build a social Media following
4 ways to increase your relationship and loyalty with your audience
11 ways to create a product/business launch
How to do your customer research and find exactly where your audience is on Each Social Media Channel
7 hacks towards using your competition for your benefit
5 step formula to get started
1 non-social media Type of marketing that everyone has forgotten about that you can take insane advantage of
How to skyrocket your audience specific to each social media Platform
Tools and softwares to make your job easier when marketing on social media
10 mistakes people make when marketing on Social Media
Types of Paid advertising on each social Media Platform
Costs of each paid advertisement
5 mistakes people make when advertising on Social Media
Why social media competition is your best friend
Whether you have used social media before without seeing the results you wanted or whether you've never used social media for business it doesn't matter, as this book guides you into believing anything is possible just by reaching and providing value to the right audience for you.
Social media and Online business is the new world. Don't fall behind and take advantage of how easy it actually is to grow your social media presence for what ever it may be in your business
The best time to plant and organise your social media accounts properly was 5 years ago, the second best time is NOW
Purchase Your Copy Today
Автор: De Mooij Marieke K. Название: Global Marketing and Advertising: Understanding Cultural Paradoxes ISBN: 1529732492 ISBN-13(EAN): 9781529732498 Издательство: Sage Publications Рейтинг: Цена: 49888.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Автор: Juska Название: Integrated Marketing Communication ISBN: 1138695440 ISBN-13(EAN): 9781138695443 Издательство: Taylor&Francis Рейтинг: Цена: 5016.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Автор: Yang Kenneth C. C. Название: Multi-Platform Advertising Strategies in the Global Marketplace ISBN: 1522531149 ISBN-13(EAN): 9781522531142 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Автор: De Mooij, Marieke Название: Global marketing and advertising ISBN: 1544318146 ISBN-13(EAN): 9781544318141 Издательство: Sage Publications Рейтинг: Цена: 8395.00 р. Наличие на складе: Поставка под заказ.
Описание: Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions.
Updates to the new edition include:
Information and findings from recent studies, as well as new topics, including global public relations, culture and the media, and culture and the Internet. Global examples, with new cases from countries in Asia and Africa Includes broader background theory on usage differences of new digital media, along with more extensive coverage of consumer behavior.
A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Suitable reading for students of International Marketing, Global Advertising or practitioners in global marketing departments.
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