Thinking through communication, Trenholm, Sarah (ithaca College, Usa)
Старое издание
Название: Thinking Through Communication ISBN: 1292027169 ISBN-13(EAN): 9781292027166 Издательство: Taylor&Francis Цена: 10258.00 р. Наличие на складе: Поставка под заказ.
Автор: David Lindsay Название: Scientific Writing = Thinking in Words ISBN: 1486311474 ISBN-13(EAN): 9781486311477 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3604.00 р. Наличие на складе: Нет в наличии.
Описание: Presents a way of thinking about writing that builds on the way good scientists think about research. The simple principles in this book will help you to clarify the objectives of your work and present your results with impact. Fully updated throughout, this book makes communicating research easier and encourages researchers to write confidently.
Автор: Donoghue Anthony Название: Statistical Thinking through Media Examples ISBN: 1516565533 ISBN-13(EAN): 9781516565535 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 10402.00 р. Наличие на складе: Нет в наличии.
Описание: Statistical Thinking through Media Examples uses real-world examples from various media to give students an introduction to fundamentals of statistical thinking. Unlike many standard texts in the discipline, the book focuses on conceptual understanding – the meaning behind mathematical calculations rather than the calculations themselves. Written in accessible language, the book begins by discussing the importance of learning how to assess the quality of research results presented by the media. This understanding creates an essential context for subsequent chapters on questioning study design including polls and surveys, reasoning with variation in data measurements, understanding probability, confidence intervals, hypothesis testing, and linear regression. Students also learn how statistics can be misused and manipulated by researchers to provide a desired result. The second edition features new coverage of select topics, including ANOVA, Chi-Square tests, and multiple linear regression. Every chapter references online resources or includes in-depth discussion to draw connections between statistical concepts and media examples, such as studies on alcohol consumption and cardiovascular health, American football and brain injury, public mass shootings, dishonesty in scientific research, and more. Statistical Thinking through Media Examples is an ideal resource for any course that deals with introductory statistics, particularly those in the health and social sciences, journalism, and business.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Because the Internet has changed and is changing the ways in which we think and act, it must also be changing the ways in which we think Christianity and its theology. Cybertheology is the first book to explore this process from a Catholic point of view. Drawing on the theoretical work of authors such as Marshall McLuhan, Peter Levy, and Teilhard de Chardin, it questions how technologies redefine not only the ways in which we do things but also our being and therefore the way we perceive reality, the world, others, and God. “Does the digital revolution affect faith in any sense?” Spadaro asks. His answer is an emphatic Yes. But how, then, are we to live well in the age of the Internet? Spadaro delves deeply into various dimensions of the impact of the Net on the Church and its organization, on our understanding of revelation, grace, liturgy, the sacraments, and other classical theological themes. He rightly points out that the digital environment is not merely an external instrument that facilitates human communication or a purely virtual world, but part of the daily experience of many people, a new “anthropological space” that is reshaping the way we think, know, and express ourselves. Naturally, this calls for a new understanding of faith so that it makes sense to people who live and work in the digital media environment. In developing the notion of cybertheology, Spadaro seeks to propose an intelligence of faith (intellectus fidei) in the era of the Internet. The book’s chapters include reflections on man the decoder and the search engines of God, networked existence and the mystical body, hacker ethics and Christian vision, sacraments and “virtual presence,” and the theological challenges of collective intelligence.
Название: Thinking media aesthetics ISBN: 3631642970 ISBN-13(EAN): 9783631642979 Издательство: Peter Lang Рейтинг: Цена: 11197.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thinking Media Aesthetics investigates the field between media studies and the aesthetic disciplines. It presents an interdisciplinary program for aesthetic analysis and theoretical reflection. It stages a conversation around basic concepts in the field, like "medium" and "media", and about how we might best go about studying these terms.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Описание: This book explicates the relationships between design thinking, critical making, and socially responsive technical communication. Essential for instructors, students, and practitioners of technical communication, it can be used as a supplemental text for graduate and undergraduate courses in usability and user-centered design and research.
Автор: Festus Eribo Название: Media Ethics: Readings on Critical Thinking and Cyber Dynamics ISBN: 1516541324 ISBN-13(EAN): 9781516541324 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 15418.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media Ethics: Readings on Critical Thinking and Cyber Dynamics highlights the importance of ethical communication and media practices to the preservation of contemporary social constructs and the continued support of human endeavor. The anthology examines the phenomenology of media ethics, critical thinking, digital revolution, social values, and the dynamics of culture and civilization over time. The text is divided into four parts. Part I introduces the overarching concept of ethical principles, featuring readings that define ethics, explain why we need ethics policies and guidelines, and present scenarios where contemporary ethics come into play. In Part II, students read a selection of case studies that explore modern issues in ethics, including crowdfunding, access to the internet, and social media, blogging, and advertising. Part III presents select articles on social media, media ethics, and reputation and brand management. The final part addresses global challenges related to media ethics, including Wikileaks and issues in whistle blowing, phone hack scandals, China's internet search market, and media ethics in Africa. Timely and highly contemporary, Media Ethics is an ideal resource for undergraduate and graduate-level courses in communication and media ethics.
Because the Internet has changed and is changing the ways in which we think and act, it must also be changing the ways in which we think Christianity and its theology. Cybertheology is the first book to explore this process from a Catholic point of view. Drawing on the theoretical work of authors such as Marshall McLuhan, Peter Levy, and Teilhard de Chardin, it questions how technologies redefine not only the ways in which we do things but also our being and therefore the way we perceive reality, the world, others, and God. “Does the digital revolution affect faith in any sense?” Spadaro asks. His answer is an emphatic Yes. But how, then, are we to live well in the age of the Internet? Spadaro delves deeply into various dimensions of the impact of the Net on the Church and its organization, on our understanding of revelation, grace, liturgy, the sacraments, and other classical theological themes. He rightly points out that the digital environment is not merely an external instrument that facilitates human communication or a purely virtual world, but part of the daily experience of many people, a new “anthropological space” that is reshaping the way we think, know, and express ourselves. Naturally, this calls for a new understanding of faith so that it makes sense to people who live and work in the digital media environment. In developing the notion of cybertheology, Spadaro seeks to propose an intelligence of faith (intellectus fidei) in the era of the Internet. The book’s chapters include reflections on man the decoder and the search engines of God, networked existence and the mystical body, hacker ethics and Christian vision, sacraments and “virtual presence,” and the theological challenges of collective intelligence.
Автор: Robert Gass, John Seiter Название: Arguing, Reasoning, and Thinking Well ISBN: 081537433X ISBN-13(EAN): 9780815374336 Издательство: Taylor&Francis Рейтинг: Цена: 12554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Arguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning.
Автор: Trenholm, Sarah Название: Thinking Through Communication ISBN: 0367857014 ISBN-13(EAN): 9780367857011 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Поставка под заказ.
Описание:
The 9th edition of this textbook for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication.
The book explores communication in a variety of contexts--including interpersonal, group, organizational, and mass media--and provides students the theoretical knowledge and the research and critical thinking skills they'll need to succeed in advanced communication courses and professions. The first section explores the history of communication study and explains basic perspectives used by scholars in the field. The second looks at how communicators decode and encode messages, while the third examines channels and contexts, from interpersonal to mass media. This edition devotes attention to how new technologies are changing the ways we think about communication, with revised and updated examples, and gives special attention to relevant critical theory. Two appendices give users the flexibility to tailor their courses to the interests and needs of their students, offering guidelines for preparing and presenting public presentations and giving examples of major research methods.
Thinking Through Communication is an ideal textbook for Introduction to Communication course that aim to provide a comprehensive overview of the field.
A companion website for instructors containing PowerPoint slides, test questions, and an instructor's manual is available at https: //routledgetextbooks.com/textbooks/9780367857011.
Автор: Trenholm, Sarah Название: Thinking Through Communication ISBN: 0367860031 ISBN-13(EAN): 9780367860035 Издательство: Taylor&Francis Рейтинг: Цена: 32921.00 р. Наличие на складе: Поставка под заказ.
Описание: The ninth edition of this textbook for hybrid introductory communication courses provides a balanced introduction to the fundamental principles of communication. This edition highlights how new technologies are changing the ways we think about communication, with updated examples, and gives special attention to relevant critical theory.
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