Автор: Al-Shammari Minwir Название: Customer-Centric Knowledge Management: Concepts and Applications ISBN: 1613500890 ISBN-13(EAN): 9781613500897 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 21945.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organisational knowledge management, customer relationship management, and information and communication technologies (ICTs).
Описание: Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing complexity of businesses and business processes.
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