Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Описание: Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing complexity of businesses and business processes.
Автор: Roberts, Graham Название: Consumer Culture, Branding and Identity in the New Russia ISBN: 0367340631 ISBN-13(EAN): 9780367340636 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.
Автор: Al-Shammari Minwir Название: Customer-Centric Knowledge Management: Concepts and Applications ISBN: 1613500890 ISBN-13(EAN): 9781613500897 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 21945.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organisational knowledge management, customer relationship management, and information and communication technologies (ICTs).
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru