Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, VOL 1, Management Association Information Reso
Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 3795.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Описание: Documenting the Black Experience is motivated by two primary concerns:Versions of history taught at the elementary, middle, high school, and at times college levels often exclude significant events from African American history, such as the murder of Emmett Till or the Ku Klux Klan's murder of four black girls when it bombed the Sixteenth Street Baptist Church in Birmingham, Alabama. Such events are integral aspects of history that continue to inform America's racial politics. Their exclusion from traditional accounts of history is a problem that this project addresses by bringing more visibility to documentaries focusing on such stories, and thus the events themselves.Notable cinema books chronicling the history of documentary films and filmmaking follow a similar pattern, omitting the efforts of documentarians who have chronicled and continue to recount black-oriented stories. Therefore, this book also works to make documentary discourse more complete.Hence, Documenting the Black Experience works to bring attention to non-narrative films chronicling the African American experience in four areas - Civil Rights, Sports, Electronic Media, and And Beyond: The Contemporary Black Struggle - demonstrating how the issues that the films address continue to inform America's racial politics.
Автор: Al-Shammari Minwir Название: Customer-Centric Knowledge Management: Concepts and Applications ISBN: 1613500890 ISBN-13(EAN): 9781613500897 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 21945.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organisational knowledge management, customer relationship management, and information and communication technologies (ICTs).
