Описание: This volume builds on Roger Darnell`s The Communications Consultant`s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
Название: Pathways to Public Relations ISBN: 113849559X ISBN-13(EAN): 9781138495593 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field.
Описание: For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.
Автор: Darnell, Roger Название: Communications consultant`s foundation ISBN: 1032012676 ISBN-13(EAN): 9781032012674 Издательство: Taylor&Francis Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.
Автор: Tsetsura Katerina, Kruckeberg Dean Название: Strategic Communications in Russia: Public Relations and Advertising ISBN: 0367543370 ISBN-13(EAN): 9780367543372 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.
Автор: Fearn-Banks Kathleen Название: Crisis Communications ISBN: 1138923745 ISBN-13(EAN): 9781138923744 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book's companion website, which also includes the Instructor's Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks.
Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
Also available for use with this text is the Student Workbook to AccompanyCrisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.
Описание: Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
Описание: Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences.Students are first introduced to the practice of public relations along with models, approaches, and career options. The text discusses writing mechanics, the need for good writing, and writing tone, as well as the importance of word choice, grammar, punctuation, and the process of editing, refining, and rewriting. The final chapter provides templates for business letters, press releases, web copy, and social media outlets.Successfully combining instruction on writing mechanics with an understanding of the demands of writing for public relations, Brief, Concise, and Clear is well suited to courses in the field, as well as those in advertising, marketing, and general business.
Автор: Wheeler, Adrian Название: Crisis communications management ISBN: 1787566188 ISBN-13(EAN): 9781787566187 Издательство: Emerald Рейтинг: Цена: 3047.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This PRCA Practice Guide is designed to help PR people, clients and employers do the right thing in the turmoil of a crisis. Planning, preparation, resources, training: seizing and keeping the initiative; managing the aftermath. With numerous real-life examples and practical exercises plus advice from PR experts, journalists and editors.
Автор: Langham, Tony Название: Reputation management ISBN: 1787566102 ISBN-13(EAN): 9781787566101 Издательство: Emerald Рейтинг: Цена: 3860.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
Автор: Wheeler, Adrian Название: Writing for the media ISBN: 1787566145 ISBN-13(EAN): 9781787566149 Издательство: Emerald Рейтинг: Цена: 2844.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to get better results from the stories you offer the media. How to use journalists` own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media.
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