Practical guide to managing tourist experiences, Frochot, Isabelle
Название: Managing customer experiences in an omnichannel world ISBN: 1800433891 ISBN-13(EAN): 9781800433892 Издательство: Emerald Рейтинг: Цена: 16057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 36995.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Howie Название: Managing the Tourist Destination ISBN: 1844800970 ISBN-13(EAN): 9781844800971 Издательство: Cengage Learning Рейтинг: Цена: 10294.00 р. Наличие на складе: Нет в наличии.
Описание: Structured to be used throughout one semester and designed to ensure that lecturers can adopt the book with minimum effort, this volume examines destination management using case studies to highlight examples of best practice.
Автор: A K Bhatia Название: The Role of TRAVEL AGENT in Managing Tourist Product ISBN: 9386245752 ISBN-13(EAN): 9789386245755 Издательство: Gazelle Book Services Рейтинг: Цена: 2143.00 р. Наличие на складе: Поставка под заказ.
Описание: Retail travel agents are the most important travel intermediaries. Agents act as sales outlets for suppliers and wholesalers from whom they receive commission for any sales made. They also act as travel counsellors, advising people as to when, where, and how to travel; as salespersons actively selling travel; and as assistants, making reservations in response to customer requests. The scope and functions of a modern travel agency has increased manifold over the years. The present book The Role of Travel Agent in Managing Tourist Product explains the various concepts and operations of a travel agency in a systematic manner and makes it easier for not only students of tourism management, but also working professionals to comprehend the subject. Since customer relations is the key to the success of travel agency business, this book explains the need for understanding and retaining the customers, as it is easier to retain loyal customers than to make new ones. This book contains some additional features including Glossary of Travel Agency and Airlines Terms, Hospitality Industry Terms, Travel Trade Publications, International Tourism Periodicals, Travel Industry Journals, Education and Training in Travel and Tourism, International Organisations, Travel Related Publications of International Organisations, and Comprehensive Bibliography. Throughout the book, the approach has been to explain the concepts in a simple and exhaustive manner. The main objective of the book is to provide valuable source material on the complex subject of travel agency business to graduate as well as post-graduate and management students of travel and tourism, travel agencies, airlines and others engaged in the business of travel and tourism.
Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: Richard Shipway, Alan Fyall Название: International Sports Events: Impacts, Experiences and Identities ISBN: 0415672392 ISBN-13(EAN): 9780415672399 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book offers new insight into International Sports Events (ISEs), examining the relationship between sport, tourism and events. It assesses sports events through the lens of both sports participants and spectators, based on three primary themes: impacts, experiences and identities. The first section of the book contributes to the future development of knowledge by analyzing the impact of sport events and their legacies from economic, environmental, social, sporting, political and cultural perspectives - an understanding of the impacts and potential legacies of sports events is fundamental to their future development. In the second section of the book, the focus moves from impact and legacy issues towards exploring consumer behaviour and participant experiences at a diverse selection of International Sports Events. The emphasis within this section is grounded within the tourism dimension of sports events. Section three of the book highlights the dominant role of identity at a diverse selection of sports events, and demonstrates how that identity is displayed whilst either watching or participating in sport and leisure.
The book provides an international analysis drawing on emerging empirical research conducted across a diverse range of sport and leisure activities and contrasting locations. Linked to the three underlying themes of the book, a future research agenda for International Sports Events is provided which is centred on four key pillars: impact, identity, internationalization and interdisciplinary research.
This timely book will be of interest to students, researchers and academics studying Event Management, Sport Management and Sport Tourism.
Автор: Frochot Isabelle Название: A Practical Guide to Managing Tourist Experiences ISBN: 0367894467 ISBN-13(EAN): 9780367894467 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides students with a concise and practical guide that presents the key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.
Описание: Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Описание: Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
Автор: Jelincic Daniela Angelina, Mansfeld Yoel Название: Creating And Managing Experiences In Cultural Tourism ISBN: 9813233672 ISBN-13(EAN): 9789813233676 Издательство: World Scientific Publishing Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.
The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the "rules" of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
Автор: Hugues Seraphin, Luc Beal, Mustafeed Zaman, Gaitree Gowreesunkar Название: Children in Hospitality and Tourism: Marketing and Managing Experiences ISBN: 3110644584 ISBN-13(EAN): 9783110644586 Издательство: Walter de Gruyter Рейтинг: Цена: 16169.00 р. Наличие на складе: Нет в наличии.
Описание: De Gruyter Studies in Tourism edited by Dr. Jillian Rickly, University of Nottingham The De Gruyter Studies in Tourism series offers readers a fresh perspective on tourism. Titles in this series are interdisciplinary with attention paid to the ways multiple disciplinary perspectives can be brought to bear and synthesized in the analytical approaches to tourism. They have strong theoretical underpinnings supported by leading scholars in their respective fields. With authors and case studies from around the world, the series engages a global perspective on the changing nature of tourism. This series seeks authors with innovative approaches to the subject and an interest in challenging the conventions of the field and its definitional boundaries in order to explore the ways tourism interfaces with aspects of everyday life, other industries, and the potential of new conceptual paradigms. It welcomes both monographs and edited collections that share these aims. We are looking for interesting and innovative proposals for projects; these might include: Individual monographs which allow research ideas to be developed at greater length than might be possible in journal articles. Edited volumes, which draw together multiple contributors from different organizations and institutions around a particular theme. Such collections might focus on specific challenges or trends and offer a number of perspectives on that theme – for example, the rise of social movements, such as ‘overtourism’, the effects of humanitarian inspired tourism, the future of social tourism, or the biopolitics of accessible tourism. Contributions which offer novel approaches to tourism, for example reconsidering foundational concepts in the field, such as mass tourism, development, or sustainability, from interdisciplinary or post-disciplinary perspectives. Series Editor: If you are interested in submitting a proposal or have any questions, please contact the Series Editor: Dr Jillian Rickly, University of Nottingham, Nottingham University Business School, UK email: jillian.rickly@nottingham.ac.u
Автор: Sorrentino, Annarita Название: Defining, measuring and managing consumer experiences ISBN: 0367479370 ISBN-13(EAN): 9780367479374 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
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