A Practical Guide to Managing Tourist Experiences, Frochot Isabelle
Название: Managing customer experiences in an omnichannel world ISBN: 1800433891 ISBN-13(EAN): 9781800433892 Издательство: Emerald Рейтинг: Цена: 16057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
Автор: A K Bhatia Название: The Role of TRAVEL AGENT in Managing Tourist Product ISBN: 9386245752 ISBN-13(EAN): 9789386245755 Издательство: Gazelle Book Services Рейтинг: Цена: 2143.00 р. Наличие на складе: Поставка под заказ.
Описание: Retail travel agents are the most important travel intermediaries. Agents act as sales outlets for suppliers and wholesalers from whom they receive commission for any sales made. They also act as travel counsellors, advising people as to when, where, and how to travel; as salespersons actively selling travel; and as assistants, making reservations in response to customer requests. The scope and functions of a modern travel agency has increased manifold over the years. The present book The Role of Travel Agent in Managing Tourist Product explains the various concepts and operations of a travel agency in a systematic manner and makes it easier for not only students of tourism management, but also working professionals to comprehend the subject. Since customer relations is the key to the success of travel agency business, this book explains the need for understanding and retaining the customers, as it is easier to retain loyal customers than to make new ones. This book contains some additional features including Glossary of Travel Agency and Airlines Terms, Hospitality Industry Terms, Travel Trade Publications, International Tourism Periodicals, Travel Industry Journals, Education and Training in Travel and Tourism, International Organisations, Travel Related Publications of International Organisations, and Comprehensive Bibliography. Throughout the book, the approach has been to explain the concepts in a simple and exhaustive manner. The main objective of the book is to provide valuable source material on the complex subject of travel agency business to graduate as well as post-graduate and management students of travel and tourism, travel agencies, airlines and others engaged in the business of travel and tourism.
Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: Frochot, Isabelle Название: Practical guide to managing tourist experiences ISBN: 0367819821 ISBN-13(EAN): 9780367819828 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides students with a concise and practical guide that presents the key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.
Описание: Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Описание: Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
Автор: Jelincic Daniela Angelina, Mansfeld Yoel Название: Creating And Managing Experiences In Cultural Tourism ISBN: 9813233672 ISBN-13(EAN): 9789813233676 Издательство: World Scientific Publishing Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.
The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the "rules" of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
Автор: Hugues Seraphin, Luc Beal, Mustafeed Zaman, Gaitree Gowreesunkar Название: Children in Hospitality and Tourism: Marketing and Managing Experiences ISBN: 3110644584 ISBN-13(EAN): 9783110644586 Издательство: Walter de Gruyter Рейтинг: Цена: 16169.00 р. Наличие на складе: Нет в наличии.
Описание: De Gruyter Studies in Tourism edited by Dr. Jillian Rickly, University of Nottingham The De Gruyter Studies in Tourism series offers readers a fresh perspective on tourism. Titles in this series are interdisciplinary with attention paid to the ways multiple disciplinary perspectives can be brought to bear and synthesized in the analytical approaches to tourism. They have strong theoretical underpinnings supported by leading scholars in their respective fields. With authors and case studies from around the world, the series engages a global perspective on the changing nature of tourism. This series seeks authors with innovative approaches to the subject and an interest in challenging the conventions of the field and its definitional boundaries in order to explore the ways tourism interfaces with aspects of everyday life, other industries, and the potential of new conceptual paradigms. It welcomes both monographs and edited collections that share these aims. We are looking for interesting and innovative proposals for projects; these might include: Individual monographs which allow research ideas to be developed at greater length than might be possible in journal articles. Edited volumes, which draw together multiple contributors from different organizations and institutions around a particular theme. Such collections might focus on specific challenges or trends and offer a number of perspectives on that theme – for example, the rise of social movements, such as ‘overtourism’, the effects of humanitarian inspired tourism, the future of social tourism, or the biopolitics of accessible tourism. Contributions which offer novel approaches to tourism, for example reconsidering foundational concepts in the field, such as mass tourism, development, or sustainability, from interdisciplinary or post-disciplinary perspectives. Series Editor: If you are interested in submitting a proposal or have any questions, please contact the Series Editor: Dr Jillian Rickly, University of Nottingham, Nottingham University Business School, UK email: jillian.rickly@nottingham.ac.u
Автор: Sorrentino, Annarita Название: Defining, measuring and managing consumer experiences ISBN: 0367479370 ISBN-13(EAN): 9780367479374 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 36995.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Howie Название: Managing the Tourist Destination ISBN: 1844800970 ISBN-13(EAN): 9781844800971 Издательство: Cengage Learning Рейтинг: Цена: 10294.00 р. Наличие на складе: Нет в наличии.
Описание: Structured to be used throughout one semester and designed to ensure that lecturers can adopt the book with minimum effort, this volume examines destination management using case studies to highlight examples of best practice.
Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactics
Do you want 1000's of Relevant Instagram Followers? Do you want to discover how to turn these Followers into long-term paying customers? Do you want to discover how to get 'Your Tribe' asking you to sell to them? (Yes, it's possible )
While having thousands of followers and likes can be great for your Ego, what use are they if they aren't related to your niche, and more importantly will NEVER become your customers.
Being Successful on Social Media is all about to turning your followers into paying customers, and then having these customers come back again and again, until they literally ask you to release more products
Whether you're looking to grow your business, build a personal brand or rapidly grow niche Instagram accounts, this practical blueprint will show you exactly how to go from 0 followers, to engaged & relevant followers in no time.
Instagram is currently a wide open playground that the majority of businesses just aren't capitalizing on....But you have the opportunity to be different.
P.S. Instagram have recently updated a LOT of their platform, therefore, it's more important than ever to get the up to date information you and your business need to crush Instagram marketing like never before
Here's a preview of what's inside...
Exactly How to Monetize Your Instagram to Earn $1000's EVERY single month (This Works For BOTH Businesses & Personal Brands)
How to Optimize Every Aspect Of Your Instagram Profile to Skyrocket it's Growth (Including 5 Simple Tricks You Need To Know For 2021)
3 Simple, Yet Incredibly Effective, Ways to Ethically Profit From Your Raving Followers & Fans
10 Essential Tips to Drastically Increase Your Engagement (Essential If You Want To Monetize Your Account...)
Why Knowing Your Exact Niche Is CRUCIAL & 3 Successful Example Accounts In Very Targeted Niches
The Secrets To Leveraging The Instagram Algorithm & Features To Grow Your Brand & Business
5 Tips For Unlimited Inspiration & Ideas For Creating Original & Engagement Friendly Content That Your Followers LOVE
How To Make $100's EVERY DAY Even if You Have ZERO Products or Services to Sell
The Truth On Whether You Should Hire A Social Media Manager Or Agency & 3 Pros & Cons To Both Sides
The Easy to Follow Step by Step Blueprint to Paid Instagram Advertising to Blow Up Your Account & Promote Your Products / Service
The BEST Strategy for Marketing Your New Products/ Services as Soon as They are Released
How This 1 Tip Could MASSIVELY Increase Trust & Engagement Between You and Your Followers
And that barely even begins to scratch the surface
Even if you've never even heard of Instagram marketing before, even if you've never opened your own Instagram account & even if you've never heard of 'Influencers' or 'Personal Brands' this book outlines exactly how you can utilize the untapped market of Instagram to rapidly grow your businesses (or Personal Brand) in 2021.
So, If You Want The Practical Blueprint To All But Guaranteed Instagram Success In 2021, Then Scroll Up And Buy This Book Today.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
