Consumer Culture Theory in Asia: History and Contemporary Issues, Minowa Yuko, Belk Russell
Автор: John F. Sherry, Eileen M Fischer Название: Contemporary Consumer Culture Theory ISBN: 0367243016 ISBN-13(EAN): 9780367243012 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Автор: Ayub Khan, Trevi?o-Mart?nez, Al- Название: Diverse Contemporary Issues Facing Business Management Education ISBN: 1466664495 ISBN-13(EAN): 9781466664494 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s society, it is not only desirable but essential for a business to take on a global edge. The best way to ensure a successful future is to educate business students about global policies currently at play.Diverse Contemporary Issues Facing Business Management Education discusses the issues that are facing both large and small corporations and the students who are seeking employment there. Questioning not only what changes globalization has brought to the business world, but what ways our education system will have to change to keep up, this book is an essential reference source for business owners, educators, students, or anyone interested in the future globalization of the business market.
Автор: Tadajewski Название: Critical Marketing - Issues in Contemporary Marketing ISBN: 0470511982 ISBN-13(EAN): 9780470511985 Издательство: Wiley Рейтинг: Цена: 8077.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
Название: Contemporary Consumer Culture Theory ISBN: 1138680567 ISBN-13(EAN): 9781138680562 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.
Автор: de Burgh-Woodman Название: Advertising in Contemporary Consumer Culture ISBN: 3319779435 ISBN-13(EAN): 9783319779430 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Автор: H?l?ne de Burgh-Woodman Название: Advertising in Contemporary Consumer Culture ISBN: 3030085805 ISBN-13(EAN): 9783030085803 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Поставка под заказ.
Описание: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising.
Автор: Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni Название: Handbook of Research on Contemporary Consumerism ISBN: 1522582703 ISBN-13(EAN): 9781522582700 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 38254.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry.
The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Описание: This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on `special interest tourism` and `niche tourism` as well as more recent research into the interdisciplinary applications of the sociological concept of neo-tribes.
Описание: This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on `special interest tourism` and `niche tourism` as well as more recent research into the interdisciplinary applications of the sociological concept of neo-tribes.
Автор: Phillips Название: Contemporary Issues in Strategic Management ISBN: 1138939641 ISBN-13(EAN): 9781138939646 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.
Описание: International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential resource for all students of sports management and sports business.
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