Sustainable International Business Models in a Digitally Transforming World, Khare Anshuman, Ojala Arto, Baber William W.
Автор: Ramanathan Usha, Ramanathan Ramakrishnan Название: Sustainable Supply Chains: Strategies, Issues, and Models ISBN: 3030488756 ISBN-13(EAN): 9783030488758 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book features chapters on management of sustainability and industry 4.0 on supply chains as a whole, with several case studies on issues related to the application of sustainable supply chains in specific application sectors.
Thanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.
That's the good news.
Here's the bad news: It is nearly impossible for brands to stand out in the digital arena. While content may be king, the online kingdom is overly crowded. Consumers are inundated with advertisements every time they log on to their computers -- and those that slip through ad blockers tend to get "skipped" or flat-out ignored, depending on the medium.
With this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid -- and science proves that experiential marketing holds the ticket to achieving this goal.
In this book, Steve Randazzo, president and CEO of Pro Motion Inc., uses his 30 years of experience to explain why and how -- today more than ever -- companies need to educate, inform, and inspire their target audiences through experiential marketing.
Описание: This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities.
Описание: Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.
"Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms." --Blake Irving, former CEO of GoDaddy
You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.
As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.
Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.
Digitally Enhanced gives a powerful framework for establishing your reputation online and building a web presence that quickly connects you with your ideal clients.
"Stop what you're doing, read this book and lose your limiting beliefs around marketing yourself or your business online. Forever." - TIM REID, host of the "Small Business Big Marketing Show", Australia's #1 marketing podcast.
If you are a "corporate escapee" becoming a consultant, coach, speaker, or simply starting your own business - if you need to gain more clients quickly without spending all your time on marketing and sales - then this book is for you.
Digitally Enhanced meets the demand for simple, practical advice for consultants and professional service providers on how to leverage their expertise into a successful business.
The way we communicate is changing immensely thanks to the evolution of the web and social media, and right now the opportunity exists to spread your message in ways never before possible.
Business people that position themselves as leaders online can have unprecedented influence and authority within their niche. However, many experts don't understand the practical steps they need to take to build and maintain their business in the ever-changing online landscape.
Using the simple concept of the "Digital Impact Blueprint", James Crook is able to show business owners how to identify the most important things for them to do next online in order to be most effective - and how a strategic, holistic approach to online marketing ensures success.
By utilising tools including niche positioning, web design, landing pages, email, social media, advertising and SEO for Google, James shows you how to create and publish authority content, quickly and easily, to attract more of your ideal clients.
- Editorial. This chapter will introduce the concept of gamification and outline the structure of the book. Agnessa Spanellis and J. Tuomas Harviainen (editors)
- Intro: why gamification is relevant. This chapter will discuss why gamification is a relevant topic in modern world and why it should be used as an effective tool to address societal challenges around the world. Michael Sutton (Akio Morita School of Business, Anaheim, CA)
- Getting participants. This chapter will discuss the issues of getting the participants and various approaches to engaging with the participants in experimentation-based research, such as participatory action research. Lobna Hassan (Tampere University, Finland)
- Social lens
- Peace-making. This chapter will describe the case of using gamification to help promote the ideas of peace and fight stereotypes and perceptions in war-torn Yemen. Philipp Busch (GIZ, Germany)
- Livelihood of smallholder farmers. This chapter will describe the case of how some dimensions of multidimensional poverty, i.e. house sanitation and mouth hygiene have been improved with gamification intervention in the rural communities of Paraguay. Katharina Hammler (Fundacion Paraguaya)
- Refugee integration. This chapter will describe a case of using a gamified approach to introduce refugee children to the societal value of their new home and help them integrate faster in the society. Mela Kocher (Zurich University of the Arts, Switzerland)
- Community resilience. This chapter will present how gamification is used to increase resilience of rural communities that are prone to the effects of natural disasters and climate change. Tri Yani Sunarharum (Universitas Gadjah Mada, Indonesia)
- Social impact of gamified education. This chapter will describe how gamification can engage children from disadvantaged communities and thereby improve their opportunities and help uplift the community. Richard Landers (University of Minnesota)
- Inclusivity in the workplace. This chapter will describe a case of making science centres a more inclusive place for people with disabilities, by recreating their experiences for others with gamification. Kate Sang (Heriot-Watt University, UK)
- Environmental lens
- Ecosystems. This case will discuss how gamification can help to learn how to ecosystems in Amazon area are organised and what approaches can be used to research them more effectively. David Cole (Heriot-Watt University, UK)
- Reduction of carbon emissions. This chapter will present a case of changing the behaviour of consumers through gamification intervention in order to reduce energy consumption. Ronald Dyer (University of Sheffield, UK)
- Disaster prevention and awareness. This chapter will demonstrate how gamification can be used to increase awareness about natural disasters and mitigation of the circumstances. Hidehiko Kanegae (Ritsumeikan University, Japan)
- Public transportation. This chapter will present a case of using gamification to increase the use
Описание: Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
Автор: Anirudh Agrawal; Payal Kumar Название: Social Entrepreneurship and Sustainable Business Models ISBN: 3030090043 ISBN-13(EAN): 9783030090043 Издательство: Springer Рейтинг: Цена: 22359.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Addressing the need for further theorisation and operationalisation of social entrepreneurship in India, this edited collection provides a critical and deeper understanding of the social entrepreneurial ecosystem. Covering topics such as entrepreneurial intentions, empathy, impact investment and standardised social measures, the contributors explore the potential of social entrepreneurship and sustainable business models in an Indian context. Offering empirical cases and presenting a realistic perspective of the social entrepreneurship landscape in India, this collection will undoubtedly be of value to those interested in creating a social and sustainable impact in business and society.
Management Control is the process by which managers at all hierarchical levels ensure that their strategic intentions are realized. This requires a management control system that enables managers to map external developments to the internal planning and control processes and to improve the coordination between all actors.
The book offers concrete guidance on how to build an integrated planning and control system. The requirements are derived from management models and from corporate management practice. The book presents the fundamentals and models, while also guiding readers through a comprehensive simulation model programmed in Excel. Using this model, readers can trace the dependencies, structures and calculation methods used in detail, and identify the effects on other areas. The goal is to provide a design template for the implementation of a decision-relevant management accounting system as well as for winning internal piloting indicators and early warning information that readers can use at their own organizations.
Given its focus, the book will be a valuable asset for managers and specialists, service providers, project developers, producers and traders, public enterprises, NGOs, consultants and lecturers in the fields of management, controllership and information technology.
Описание: This book critically analyses the role of Corporate Social Responsibility (CSR) in achieving sustainable development in emerging economies.
Автор: Midttun, Atle Название: Governance and Business Models for Sustainable Capitalism ISBN: 1138210595 ISBN-13(EAN): 9781138210592 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book touches upon many of the central themes of today`s debate on business and society. In particular, it brings attention to a recurrent tension between efficiency, innovation and productivity on the one hand, and fairness, equity and sustainability on the other.
Автор: Ramanathan Usha, Ramanathan Ramakrishnan Название: Sustainable Supply Chains: Strategies, Issues, and Models ISBN: 3030488780 ISBN-13(EAN): 9783030488789 Издательство: Springer Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book features chapters on management of sustainability and industry 4.0 on supply chains as a whole, with several case studies on issues related to the application of sustainable supply chains in specific application sectors.
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