On the Mental Intercourse: The Communication Theories of Karl Marx and Friedrich Engels, Chen Lidan
Название: Intercourse in television amp ficb ISBN: 1498555101 ISBN-13(EAN): 9781498555104 Издательство: Bloomsbury Рейтинг: Цена: 12623.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Intercourse in Television and Film analyses the use of explicit sex in contemporary visual media, drawing on films and television series from several countries and in many genres to raise questions about the choices of actors and directors and the integration of themes of sexuality into visual narratives.
Описание: This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding-a deficit that creates difficulties for researching business communication phenomena and building upon previous studies.
Описание: This third edition maintains its place as a key resource for learning the foundational and emerging theories in the field of interpersonal communication. With each chapter authored by experts in a specific theory, the book offers a comprehensive overview for scholars and advanced undergraduate and graduate students.
Описание: This third edition maintains its place as a key resource for learning the foundational and emerging theories in the field of interpersonal communication. With each chapter authored by experts in a specific theory, the book offers a comprehensive overview for scholars and advanced undergraduate and graduate students.
Описание: The book believes that the formation of public diplomacy must be based on the background and ideological of global communication. Therefore, the impact of global political and cultural characteristics can be clearly seen on the policy behaviors of public diplomacy. Public diplomacy is also based on the unit of the nation-state, which means that public diplomacy is inseparable from all the decisions of the basic unit of the nation-state. This also means that the dispute on globalization in recent years has brought great impact on the survival and development environment of public diplomacy. The book acknowledges that public diplomacy is a two-way communication. Therefore, it is necessary for public diplomacy to answer questions about global communication from all aspects, especially about a nation’s history, culture, traditions and mode of thinking. In the meanwhile, at times of the emergency, public diplomacy is adopted as a guiding mechanism of public opinion, releasing the facts, background and influence of incidents; on the other hand, public diplomacy goes alongside with the foreign policy of a nation, answering questions about the nation’s path, methods and goals of its entry into the world system.
Автор: W. James Potter Название: Major Theories of Media Effects: Analysis and Evaluation ISBN: 1433169517 ISBN-13(EAN): 9781433169519 Издательство: Peter Lang Рейтинг: Цена: 7762.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"
Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.
Автор: W. James Potter Название: Major Theories of Media Effects: Analysis and Evaluation ISBN: 1433169525 ISBN-13(EAN): 9781433169526 Издательство: Peter Lang Рейтинг: Цена: 20218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"
Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.
Описание: The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions.
Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas.
Might it be possible to rearticulate the term digital in digital media, so that it refers at least as much to the deft movements or orientations of hands and fingers (of digits) as it does to the new media technologies themselves? What if digital media are understood as manual media?
Has the academic field of media studies tended to focus too much on media, and not enough on the practices and experiences of daily living that help to give media their meaningfulness? What if media researchers were to pay more attention to knowledge-in-movement or to matters of orientation and habitation, and rather less to those of symbolic representation and cognitive interpretation?
Digital Orientations is a bold call for non-media-centric media studies (and ultimately for everyday-life studies) with a non-representational theoretical emphasis. The author engages here with a broad range of work from across the humanities and social sciences, drawing on Merleau-Ponty’s phenomenological philosophy, Ingold’s anthropology, the geographies of Massey, Seamon and Thrift, and the sociologies of Bourdieu, Sudnow and Urry.
Автор: Ran Wei Название: Advances in Foundational Mass Communication Theories ISBN: 036723484X ISBN-13(EAN): 9780367234843 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book advances the foundational theories of mass communications which have sustained the field of study, shows how they guide contemporary research as forcefully as ever in the digital era. It was originally published in Mass Communication and Society.
Автор: Edwards Название: Graphic Violence ISBN: 0815362307 ISBN-13(EAN): 9780815362302 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Graphic Violence provides an innovative introduction to the relationship between violence and visual media, discussing how media consumers and producers can think critically about and interact with violent visual content. It comprehensively surveys predominant theories of media violence and the research supporting and challenging them.
Автор: Edwards Название: Graphic Violence ISBN: 0815362293 ISBN-13(EAN): 9780815362296 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Graphic Violence provides an innovative introduction to the relationship between violence and visual media, discussing how media consumers and producers can think critically about and interact with violent visual content. It comprehensively surveys predominant theories of media violence and the research supporting and challenging them.
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